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Bulk SMS Marketing: Have Success With Your Content There are many marketing options companies can opt for to get new customers or drive revenues up. Bulk SMS marketing is among the options companies can go for. Unfortunately, studies show majority of business owners do not use SMS marketing. Bulk SMS marketing is not popular among businesses due to a number of reasons. For instance, some business owners think the marketing is too expensive. However, nothing could be further from the truth. Experts indicate that consumers read SMS messages faster and frequently than social media posts or emails. It is estimated that 98 percent of SMS texts are ready within an average of five seconds of them being delivered. Therefore, by using SMS, you can get your message across to your audience in a better way. However, bulk SMS marketing comes with some challenges you should know. Users consider their mobile phones as private property. This means they do not expect irrelevant messages on their phones. This means you have to do some work to make your SMS campaign a success. Follow the guide below to get a positive ROI on bulk SMS marketing.
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Use Content that Resonates With Your Audience Whether or not you will be successful with your bulk SMS campaign will depend with the content you send. Your end goal should guide you on the kind of content to send. When sending the content, there are a number of rules to keep in mind.
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With SMS marketing, you have a short space to convey your message. Your message has to fit in 612 characters. Thus, it’s important that your message is clear and to the point. If the message is too short, it may not provide enough information. On the other hand, if it is too long, your audience is likely to end up bored. When you send a text message, you should aim to get a response from your audience. Therefore, make sure your audience has something to respond to. You can improve your business sales through bulk SMS marketing by sending out offers to your target market. Most consumers do not mind receiving promotional messages through SMS multiple times. If you are sending an offer, it is important to clearly explain it in the SMS. Apart from this, include instructions on how the offer can be redeemed. For instance, you can send a discount code to your audience through the SMS. Consumers will feel the offer is exclusive for them when you do this. It is also important for your offer to have a deadline. By doing this, your audience will feel they need to act immediately to take advantage of the offer. The guide above will help you when carrying out SMS marketing.