Facebook Marketing: The Complete Guide for Your Brand in 2024

To put your Facebook marketing into action, you’ll need a business Page and a Facebook ad account.

The first gives you a public-facing location, forming the focus of all your activities. Here’s ours:

A Facebook ad account via Meta Ads Manager allows you to create and position campaigns to raise awareness of your brand and convert prospects to customers across Facebook and Instagram.

Let’s take the process step-by-step.

To reap the benefits of your Facebook marketing efforts, you’ll need a fully fleshed out Facebook business Page. Your Page represents your brand and first impressions can go a long way, especially in a digital terrain where everyone’s vying for your target audience’s attention. More importantly, your Facebook Page is also a medium to provide your customers with important information and address their queries. So let’s get into the details of how you can develop an efficient Facebook Page for maximum impact.

On your main Facebook profile, click on “Pages” and “Create New Page” to generate your business Page. Give it a name and category, indicating the sector relevant to your brand. The name should match your brand or business name.

The optional “bio” section is where you’ll describe your business, what it offers and what makes it unique. When you’re finished, click “Create Page.”

You want customers to be able to contact you, so here’s where you provide that information.

Here’s where you make your Page truly eye-catching. There are two main visuals to consider: the cover image that runs across the top of your Page and the circular profile image that sits on top.

Ensure your image choice aligns with your brand style book and visual strategy. Some brands lead with a founder or CEO photo for their profile picture, while others opt for their logo. Use whatever fits best … Read More ...

How To Unlock Every Soul Emblem in Dragon Ball Z: Kakarot – Dragon Ball Z: Kakarot Guide

Soul Emblem How To Unlock Maximum Levels Goku Automatically unlocked at the beginning of the game.
  • Z: 30
  • Cook: 8
  • Tra: 25
  • Dev: 6
  • Gods: 19
  • Adult: 12
  • Adv: 25
Gohan Unlocked during the Community Board tutorial.
  • Z: 29
  • Cook: 10
  • Tra: 25
  • Dev: 12
  • Gods: 25
  • Adult: 8
  • Adv: 15
Chi-Chi Unlocked during the first main story mission when Chi Chi cooks you a meal.
  • Z: 11
  • Cook: 29
  • Tra: 11
  • Dev: 13
  • Gods: 8
  • Adult: 21
  • Adv: 11
Master Roshi Unlocked upon completing Master Roshi’s Prized Possesion.
  • Z: 10
  • Cook: 13
  • Tra: 21
  • Dev: 8
  • Gods: 15
  • Adult: 25
  • Adv: 8
Nam Complete the Nam the Peddler side quest.
  • Z: 13
  • Cook: 13
  • Tra: 16
  • Dev: 10
  • Gods: 10
  • Adult: 16
  • Adv: 13
Android 8 Unlocked upon completing the Gentle Giant side quest.
  • Z: 12
  • Cook: 15
  • Tra: 12
  • Dev: 25
  • Gods: 10
  • Adult: 15
  • Adv: 12
King Yemma Unlocked after defeating Raditz.
  • Z: 17
  • Cook: 9
  • Tra: 12
  • Dev: 12
  • Gods: 25
  • Adult: 17
  • Adv: 9
Kami Unlocked after defeating Raditz.
  • Z: 12
  • Cook: 8
  • Tra: 10
  • Dev: 12
  • Gods: 25
  • Adult: 25
  • Adv: 12
Yajirobe Unlocked by Kid Gohan.
  • Z: 8
  • Cook: 15
  • Tra: 11
  • Dev: 8
  • Gods: 13
  • Adult: 11
  • Adv: 25
Tien Unlocked after defeating Tien with Piccolo.
  • Z: 25
  • Cook: 13
  • Tra: 18
  • Dev: 11
  • Gods: 9
  • Adult: 13
  • Adv: 16
Chiaotzu Unlocked during the Telekinesis Training side quest.
  • Z: 11
  • Cook: 25
  • Tra: 13
  • Dev: 8
  • Gods: 8
  • Adult: 11
  • Adv: 15
Yamcha Unlocked upon defeating Yamcha using Piccolo.
  • Z: 25
  • Cook: 12
  • Tra: 10
  • Dev: 10
  • Gods: 10
  • Adult: 25
  • Adv: 17
Krillin Unlocked upon defeating Krillin using Piccolo.
  • Z: 25
  • Cook: 9
  • Tra: 25
  • Dev: 5
  • Gods: 7
  • Adult: 9
  • Adv: 25
Piccolo Unlocked upon defeating Krillin, Tien, and Yamcha.
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Microsoft Advertising Releases Holiday Season Marketing Guide

Microsoft Advertising has launched a comprehensive guide to aid marketers in devising efficient ad strategies for the holiday season.

The guide, “Your Festive Season Marketing Playbook,” aims to assist advertising teams in understanding and responding to evolving customer behaviors and trends as we approach the much-anticipated holiday shopping period.

Early Planning & Clever Budgeting

The guide emphasizes the importance of beginning campaign planning early.

Data from previous years indicates that brands experienced a significant increase in website traffic and purchases during September and October throughout the U.S. and Europe, Middle East, and Africa (EMEA) region.

These months saw 44% of ad clicks and 40% of conversions at 5% lower cost-per-click (CPC).

As for Australian shoppers, they tend to commence their holiday shopping at the start of November.

Brands should plan their budgets accordingly to leverage the entire holiday season.

The Impact Of October Clicks

The Playbook underscores the vital role October clicks play in holiday conversions.

On average, 67% of purchases in November and 50% in December could be traced back to consumer clicks in October.

Microsoft Advertising recommends using remarketing, in-market audiences, and its automated bidding strategies to capture this segment of deal seekers, who engage in multiple searches before purchasing.

The Rise Of Deal Seeking

Furthermore, the Playbook draws attention to the rising trend of deal-seeking among consumers, particularly in the U.S., where more than two-thirds of shoppers spend considerable time searching for coupons and deals. EMEA-based deal seekers reportedly spend 33% more time on search activities than the average shopper.

The Payoff Of Diversified Ad Strategies

Microsoft’s holiday advertising Playbook highlights the benefits of a diversified ad strategy.

According to data from the Microsoft Advertising Network, 28% of holiday ad clicks come from mobile devices, which account for 22% of total retail conversions.

This insight underscores the

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The Best Community Board Setups in Dragon Ball Z: Kakarot – Dragon Ball Z: Kakarot Guide

This page is part of IGN’s Dragon Ball Z: Kakarot Wiki Guide and details everything you need to know about building the best community board setups in game.

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While there are several different methods available for reaching the most optimal / maximum community board level in Dragon Ball Z: Kakarot, we have listed our recommended board builds in our detailed guide below.

Z Warrior Community Board Setup

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Goku Yamcha Krillin Pui Pui Yakon Dabura Goten
Trunks Kid Cell Jr Cell

Complete with a total of 11 available slots, the Z Warrior Community Board is led by Goku. While Goku can not be removed from his position on the board, the player will need to incorporate several other Soul Emblems in order to reach the maximum rank. To achieve this rank, you will need a total overall level of 276.

Listed below are the following reward buffs for achieving each of the 10 available rewards.

  • Rank 1: Support Gauge Initial Value +5%
  • Rank 2: Melee ATK + 1%
  • Rank 3: Ki ATK +1%
  • Rank 4: Support Gauge Initial Value +10%
  • Rank 5: Melee ATK +4%
  • Rank 6: Ki ATK +4%
  • Rank 7: Support Gauge Initial Value +15%
  • Rank 8: Melee ATK +7%
  • Rank 9: Ki ATK +7%
  • MAX Rank: Support Gauge Initial Value +50%

Cooking Community Board Setup

Chi-Chi Android 18 Launch Tein Puar Chiaotzu Gohan
Ox King Puppy Majin Buu Mr Saturn Videl

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Headed by none other than Chi-Chi, the Cooking Community Board can play a major part in your playthrough as its increased Meal Success Rates, Meal Effect Durations, and Status Boost Effects can alter how you engage in combat encounters. For this reason, we highly recommend making use of the Cooking Community Board as soon as possible.

The Cooking Community Board requires a total level

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Simpli.fi Named in the 2023 Gartner Market Guide for Ad Tech Platforms

FORT WORTH, Texas, July 25, 2023 /PRNewswire/ — Simpli.fi, the advertising success platform for agencies, brands, and media companies, announced today its inclusion in the 2023 Gartner® Market Guide for Ad Tech Platforms. Simpli.fi has been recognized by Gartner in this Market Guide, which defines the ad tech market as “technology for managing digital advertising across channels and devices, including display, video, streaming TV and audio, in-app (including games), social, and search. It provides functions for campaign planning, media buying, advertising analysis, optimization and automation.”

(PRNewsfoto/Simpli.fi)

(PRNewsfoto/Simpli.fi)

As per Gartner analysis “digital advertising is the No. 1 channel by spend allocation, and ad tech platforms facilitate a growing portion of this spend. Digital marketing leaders should match their ad tech and media buying vendor needs with market developments in identity, privacy, consent and measurement.”

To Simpli.fi, this recognition further complements the company’s growth strategy while serving its customers and delivering a platform that empowers advertisers to maximize relevance and increase campaign performance.

Simpli.fi believes that as ad tech platforms continue to rapidly evolve, more companies will tap into this technology. This Market Guide presents the following key recommendations to digital marketing leaders when assessing ad tech platforms:

  • “Ensure that ad tech platforms offer either native solutions or integration with best-of breed providers in identity resolution, consent and preference management, and data clean rooms to improve connections between brand and media partner’s first-party datasets while cookie deprecation is still on the horizon.

  • Monitor ad and marketing solutions to ensure compliance, effectiveness and return on investment in the face of shifting privacy landscapes and to maintain targeting and measurement capabilities in cross-channel campaign management.

  • Avoid shiny object syndrome: many new channels require significant financial commitment and may transact via cost-per-impression (CPM), cost-per-click (CPC) and/or cost-per-conversion event.

  • Leverage ad tech providers’

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Joy Marketing Benefits In Advertising & Branding Campaigns: Guide Released

PRESS RELEASE

Published July 11, 2023

London: Los Angeles (LO:LA) has released “Spread More Joy,” a primer introducing readers to the concept of joy marketing. In particular, the material answers the question “What does it mean to create joy with marketing?” and provides real-world examples of the use of joy in a number of successful creative campaigns.

More information is available at https://www.thelolaagency.com/2023/03/31/spread-more-joy/

“Marketing is not just about selling a product; it’s about creating an emotional connection with the consumer,” LO:LA said in the article. “When a brand creates joy and happiness, it’s creating an emotional connection with the consumer that goes beyond the product itself.”

For brands to accomplish this, LO:LA advised focusing on experiences instead of highlighting a product or service. It pointed to Airbnb’s “Live There” campaign as an example, stating that the campaign succeeded in making people excited about travel and, by extension, booking an Airbnb because of how the campaign presented travel as an activity that must be experienced.

Another method of adding joy to a campaign is by adding the element of “fun”. It pointed to Oreo’s “Daily Twist” campaign as one of the best examples of an ad campaign that generated massive buzz owing to it being “simple and fun”. “Whether it’s through humor, storytelling, positive messages, or experiences, brands have the power to create joy and make a difference in people’s lives,” LO:LA added.

While not as mainstream as other marketing disciplines, joy marketing now enjoys a growing number of advocates. For example, EXHIBITOR magazine called for more joy marketing during the tail-end of the pandemic, stating that brands should use the opportunity to engage with an audience that “has never needed joy more.”

LO:LA’s latest piece offered something similar, saying that amid hot-button issues like climate change and political polarization, joy

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