50+ Must-Know Social Media Marketing Statistics for 2024 [Updated]
If you’re trying to improve your social media marketing strategy, understanding key industry statistics is the perfect starting point.
Social media statistics give you valuable insight into who your audience is, their interests and habits, as well as the state of the industry as a whole. This data helps you tailor your marketing strategies to boost engagement and ROI.
Stats can also help you benchmark your own performance within your industry and even uncover new opportunities.
Use the social media marketing statistics below to guide your presence in 2024 and beyond.
Social media usage statistics
It’s no secret that we’re all glued to social media (my screen time data supports this). To get a better idea of how glued users are, let’s look at some social media usage statistics.
Below is a quick snapshot of how social media demographics and usage are changing, which networks are winning and how hooked consumers are on social.
Growth may seem slow, but that’s due to the sheer number of people who already use social media. This means social media presents a huge opportunity for marketers and advertisers.
However, with users spread across several platforms, it’s more important than ever for brands to take a multi-channel approach. Don’t forget to leverage emerging platforms like TikTok