Inbound marketing is time-intensive. It needs much domain knowledge as well. It can be difficult for businesses to allocate crucial time and internal resources to know and implement social media and search engine optimization (to name just a couple) campaigns on their own. In these scenarios, businesses may hire a third-party agency to take care of their inbound marketing projects.
If you’re looking for such an agency, these are the five main considerations you should make:
The Right Fit
Working with a firm that will redesign your website won’t fetch you more visitors. Many people think web design and inbound marketing agencies are one and the same, and though they are undoubtedly connected, they require two entirely different skills sets. Web design is design-heavy, while inbound marketing is content-heavy. To bring in more traffic and leads, you have to work with a firm that offers traffic generation services, like SEO and link building, social media marketing, and blogging and content creation. The idea is to find certain an inbound marketing agency that has the exact capabilities that will help you achieve your marketing goals.
Clarity of Process
Content creation abilities and social media case studies are a must, but the larger contribution an inbound marketing agency can make to its clients’ success, lies in its expertise in creating a comprehensive strategy out of smaller inbound techniques. More importantly, these agencies must be able to explain their methodology as clearly as possible, to their potential clients. This manifests that the agency has actually delivered ROI to its past clients, and that it has the game plan needed for it to do the same for you.
Your potential agency’s pitch should peppered with such terms as “benchmarks, “analytics,” “metrics,” and other similar words. Progress made toward your objectives have to be measured at each and every step of the way, and an effective inbound marketing agency will have the ability to track all campaigns and provide regular updates on their performance. You want to achieve certain things by hiring these professionals. To know if they’re doing their job, you need scientific data.
Project Management Prowess
Inbound marketing is powered by the production of superior content intended for your dream prospects. Your inbound agency will be successful only if they can get inside your head to make that content and learn about your ideal leads. They will do things for you and make your life easier.
An Inbound-optimized Website
Lastly, does the inbound marketing agency you intend to hire, blog regularly? How would you describe their own social media presence? Do they have optimized landing pages, and is their content of high quality? A good inbound marketing agency must be its own model case study.