In response to the growing demand for digital formats, Hong Kong-based out-of-home media agency Bravo Media will be introducing additional digital initiatives, including digital pillar zones at MTR East Tsim Sha Tsui station and a dynamic digital impact zone at Admiralty station later this year.
Founded in November 2021, Bravo Media is specialised in transit advertising. Currently, Bravo Media is the advertising agency operating Citybus bus body advertising and the exclusive advertising agency of MTR advertising managing media resources across MTR’s East Rail Line, Tuen Ma Line, Light Rail and MTR Bus.
In fact, the launch of the MTR advertising contract has already seen remarkable zone domination campaigns by several clients, showcasing the power of MTR advertising, according to Richard Petignaud, managing director of Bravo Media.
For example, WeChat HK has successfully fully wrapped 24 pillars at MTR Lok Ma Chau station, promoting its HK e-wallet for seamless cross-border transactions. On the other hand, Sun Life has implemented a captivating zone domination strategy at the interchange platform of the East Rail Line in MTR Admiralty station to promote its SunJoy Global insurance plan.
“We take immense pride in our team’s exceptional performance and unwavering dedication to achieving these milestones. We are committed to providing our clients with innovative advertising formats and tailor-made solutions that maximise their return on investment through MTR advertising,” Petignaud added.
As we head towards 2024, Bravo Media also launched its exclusive advertising concession to operate media resources on MTR’s East Rail Line, Tuen Ma Line, Light Rail and MTR Bus starting 1 January 2024.
This significant contract win and transition mark a major milestone for Bravo Media, further solidifying its position as a key player in Hong Kong’s out-of-home advertising market.
MTR Corporation is the largest public transport service provider in Hong Kong with an average 4.823 million weekday passengers in November 2023. Its overall market share of the public transport market in Hong Kong in the first five months of 2023 was 49.6%.
“We are impressed by the passion and innovative ideas which Bravo Media has shared in their proposals,” said Jeny Yeung, managing director, Hong Kong Transport Services of MTR Corporation. “With their determination and commitment to strive for excellence and creativity, we look forward to seeing more creative media use in MTR.”
“The tender win marks a historical milestone for Bravo Media, as it provides a unique opportunity for us to establish a stronger foothold in the dynamic and vibrant Hong Kong advertising market,” said Adam Leishman, CEO of Bravo Holdings.
“Bravo Media is a young company in the advertising sector, it is our great honour to have been awarded the exclusive rights to operate media resources on MTR’s East Rail Line, Tuen Ma Line, Light Rail and MTR Bus where it underscores our capability and endeavours to create innovative and highly effective advertising solutions to advertisers. We are determined to push the limits and re-shape the local out-of-home media landscape with the goal of fully unlocking the business potential of one of the city’s most popular transit media advertising platforms,” he added.
In conjunction with the launch of the advertising concession, Bravo Media has transformed the high-traffic interchange of MTR Diamond Hill station into a Mega Digital zone, an immersive and highly impactful advertising space.
This innovative zone features eight giant LED walls on each side, creating a captivating environment for clients to showcase their dynamic and stunning advertisements with accompanying audio. With its unmissable digital format, the Mega Digital Zone captivates the attention of all MTR passengers, ensuring maximum exposure for advertisers.
This article is done in collaboration with Bravo Media.