Marketing trends for Jan. 27, 2023


Number of the week

48%: Percentage of mid-sized e-commerce businesses in the U.S. and Europe who said they have recently been “embarrassed” by their websites in front of a key stakeholder or customer, according to Storyblok, a content management system.

Quote of the week

“Looking at it from a marketing standpoint, it becomes a legitimate tool because it can provide information to users, and to media, and the earned media that is a service to all three audiences. At its best, it’s a very legitimate function that can serve the interest of 360-degree audiences. And a touch of ridiculousness and a tad of humor doesn’t hurt anybody.”—Chuck Byers, a marketing professor at Santa Clara University’s Leavey School of Business, on the role fake holidays play for brands.

On the move

Healthcare Information and Management Systems Society hired Christine Buck as chief marketing and communications officer. She was most recently VP of product marketing and brand at Hootsuite.

Sharecare, a digital health company, hired Lisa Bookwalter as chief revenue officer of life sciences. She had been director of client services at Twitter Health.  

Contributing: E.J. Schultz



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