A new advertising and marketing marketing campaign launched currently, March 6, will stimulate folks to spend their holiday time and income in Nova Scotia and create on the tourism industry’s robust recovery in 2022.|
The campaign, known as Your Ocean Playground, will run by means of the conclude of summer time in Ontario, Quebec, Connecticut, Maine and Massachusetts.
“In Nova Scotia, our record, society, people and landscape are distinctly shaped by the sea. This campaign invites visitors to working experience the pleasure of Canada’s ocean playground,” explained Pat Dunn, Minister of Communities, Lifestyle, Tourism and Heritage. “Last calendar year, we saw readers return in a major way, with lodging sales even surpassing 2019 figures. We want to develop on that momentum and aid our tourism marketplace thrive.”
The marketing campaign includes television, billboard, social media, online video and show adverts that highlight the huge variety of points to do and see in all locations of Nova Scotia. They concentration on seacoast delights and Maritime culture, via the story of a few travelling all 13,000 kilometres of coastline.
The Province is also advertising and marketing in Germany and the United Kingdom and managing year-round ads in Nova Scotia and Atlantic Canada.
The government will invest an additional $2.7 million this yr in campaigns to support earlier and extended marketing and advertising of the province. A full of about $8.6 million will be used in 2023.
We observed people coming again in substantial quantities very last year and we’re now seeing solid bookings for 2023. Provincial marketing can help build desire in Nova Scotia and the moment guests get here, we have the option to present them the time of their everyday living to retain them coming back again.
Dennis Campbell, CEO, Ambassatours Grey Line
- Nova Scotia welcomed 1.9 million people past yr, over a million more readers than in 2021
- lodging operators described 2.9 million area nights bought, up 48 for every cent in comparison with 2021 and up 19 for every cent compared with pre-pandemic 2019
- Tourism Nova Scotia has assisted much more than 118 communities above the previous 12 months via the Compelling Tourism Communities Initiative, supporting marketplace exploration, promoting, web site development and digital advertising instruction