Advertising & Marketing

How Much do Small Businesses Spend on Advertising?

Small businesses are spending more on their marketing budget numbers. In fact, advertising expenses have gone up almost 4% in 2023 from the previous two years. Deloitte reports advertising budgets will make up about 13.6% of the total for these enterprises this year.

What is The Average Marketing Budget for a Small Business?

According to Salesforce, B2C companies should spend 15% of their revenue on campaigns. Hubspot reports the average spend for a business was 8.7% of total revenue last year.

What Marketing Costs Need to be taken into Account?

Small businesses have two different marketing and advertising budget costs. These can be subdivided for a target audience that prefers online marketing, or offline small business tools.

Online Advertising Budget

Content marketing is a big part of the efforts that go into a budget. Online advertising costs are different for B2B and B2C businesses.

Digital advertising had an estimated worth of $210 billion by 2022.

Offline Advertising Budget

As you might expect, not everyone has an ad spend geared exclusively toward digital advertising. Traditional advertising also has a role and a budget process to get repeat business.

how much do small businesses spend on advertising

1. Online Advertising: Marketing Budgets for Small Businesses

Last year alone, around $616 billion USD was spent on digital advertising globally. The following are some of the best investments in that space.

Google Ads

This is a fairly simple way to draw in potential customers. It is Google’s online advertising tool. Your business needs to choose keywords that align with your goals. This option is also called Google Adwords.

Social Media Marketing

Simply put this is about creating content that promotes your product and services. Don’t put all your eggs in one basket — many businesses use a variety of platforms like Instagram and Facebook.

Search Engine Optimization

SEO is about optimizing

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Android Apps

Must-have apps for 2023 [Video]

Android TV is one of Google’s best-kept secrets in many ways. It is the powerhouse for untold smart TVs, projectors, and home theater setups all over the globe and Google doesn’t shout about it enough. With just a few apps Android TV can be even better.

We’re going beyond Netflix, YouTube, and the default Android TV apps here. Everyone has different streaming services available in their respective regions, so it would be unfair to recommend various platforms if not everyone can get them. We’re instead focusing on apps that most people can use and improve their TV viewing experience without requiring extra fees or paying for functionality.

Subscribe to 9to5Google on YouTube for more videos

TV Bro

There aren’t too many browsers that work well with Android TV when using a remote or your phone. TV Bro is actually our top pick for that reason and doesn’t require a mouse, keyboard or other peripheral to work properly on your TV.

Sure, it’s not the most attractive. It’s purely functional and the UI is basic at best. Complaints aside, it is the best way to browse the web on a large-screen device with a remote. The in-built cursor support is so much more helpful than wildly tapping around trying to get interfaces working correctly on a big display. The quick links are a nice option, and you can easily get to common pages or set a home screen for faster navigation.

Send Files to TV

In conjunction with a good file management app, you should definitely take a look at Send Files to TV. This app is a godsend when you want to send and receive files between your Android TV devices and your smartphone. Normally, it’s a laborious process that requires cables and even USB drives or SD cards to

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Advertising & Marketing

Global Insurance Advertising Market Size 2023 Trend Outlook,

Insurance Advertising Market

Insurance Advertising Market

The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

Insurance Advertising Market Size, Growth Rate, And Forecast:
The global insurance advertising market size is expected to grow from $10.49 billion in 2022 to $11.61 billion in 2023 at a compound annual growth rate (CAGR) of 10.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global insurance advertising market size is expected to grow to $17.20 billion in 2027 at a CAGR of 10.3%.

Request For Free Sample Report-
https://www.thebusinessresearchcompany.com/sample.aspx?id=8984&type=smp

Insurance Advertising Market Drivers:
An increase in the number of internet users is expected to boost the growth of the insurance advertising market going forward. Internet user refers to anyone using the internet, regardless of how they do it. The number of people using the internet is increasing, which makes it easier for insurance businesses to advertise to their target market with digital marketing. Companies increase their reach and anticipate a higher return on investment with several solutions available that can assist in streamlining marketing initiatives, freeing up the team to concentrate on more crucial responsibilities like selling insurance.

Learn More On The Insurance Advertising Market Report Here:
https://www.thebusinessresearchcompany.com/report/insurance-advertising-global-market-report

Insurance Advertising Market Segments:
By Type: Life Insurance, Non-Health Insurance
By Advertisement Channels: Television, Email, Sales Calls, Other Advertisement Channels
By Application: Direct Marketing, Network Marketing, Mobile Marketing, Other Applications
By Geography: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. Asia-Pacific

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Android Firmware

Microsoft bringing option to pause automatic firmware updates on Teams Android

Microsoft feedback portal for Teams darkened in the background with Teams logo and speech bubble in

A new update on the Microsoft 365 roadmap has confirmed that Microsoft will soon allow IT administrators to track and pause automatic firmware updates on Teams for Android, more specifically on Teams Rooms on Android and Android-based Teams Phones, Panels, and displays. This was added to the roadmap earlier today and will allow admins to have more control of firmware updates.

Device firmware, among other things, can be remotely updated via the Teams Admin Center, and the new feature will also work in a similar manner. The ID for the new change is 119389 and it says:

Microsoft Teams: Track and pause automatic firmware updates for Android-based Teams devices in the Teams Admin Center

With this feature, IT admins can track which firmware is being rolled out through automatic updates via the Teams Admin Center and when. Additionally, automatic updates can be paused temporarily, allowing time to validate scenarios. This feature is applicable for Teams Rooms on Android and Android-based Teams Phones, Panels, and displays.

Although the Teams Admin Center only pushes updates which are labeled “Verified by Microsoft”, be it automatic or manual, this new option will give administrators additional flexibility as automatic updates can now be paused temporarily. The feature is set to be generally available next month.

Microsoft says that automatic updates will be sped up in the upcoming days so perhaps this feature may come in handy to system admins then.


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Android Google

Google pushes out Android 14 Beta 1.1 to compatible devices

Google has released the latest Android 14 beta update, version 1.1, to those in the Android Beta for Pixel program. Being a “.1” release, the build is focused on patching bugs.

Android 14 Beta 1 released a couple of weeks ago, and brought with it several UI changes and tweaks. Unfortunately, it also came with some new crashes and glitches.

Thankfully, Google appears to be hearing the complaints, as illustrated by the release notes.

The company outlines the following fixes:

  • – Fixed an issue where the system UI crashed when trying to access the Wallpaper & Style screen either through the Settings app, or by long-pressing from the home screen. (Issue #277938424)
  • – Fixed some issues that prevented fingerprint unlock from being used. (Issue #272403537)
  • – Fixed an issue where the status bar did not display the mobile network. (Issue #277892134)
  • – Fixed an issue that prevented a SIM card or eSIM from being detected or activated in some cases. (Issue #278026119)
  • – Fixed an issue where the lock screen displayed a message with an unresolved string placeholder when Smart Lock was enabled. (Issue #278011057)

Devices in the Android Beta for Pixel program can expect the update to arrive over-the-air, according to Google. The full list of compatible devices can be found on the Android for Developers website.

The next beta release of Android 14 is expected to arrive sometime in May.

Source: Google Via: Droid Life


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Android Community

How to Manage Groups in a WhatsApp Community

WhatsApp community is a neat way to communicate with common interest groups in a single place. You can send important messages to all group members from the community announcement group. If you see some irrelevant groups in the community or want to add more, read along to learn to manage groups in the WhatsApp community on mobile and desktop.

If another community admin adds unnecessary groups, you can take the matter into your hands and remove such groups. You can add an existing group to a community if you are an admin of that group. We will first cover WhatsApp for iOS and Android and move to the desktop app to manage groups in a community.

Add or Remove Groups in WhatsApp Community on iPhone

WhatsApp offers an option to add existing groups when you create a community. Follow the steps below to add new groups to it.

Step 1: Open WhatsApp on your iPhone.

Step 2: Go to the Communities tab.

Step 3: Open a community to make changes. Select ‘Manage Groups.’

Step 4: Tap ‘Add Existing Group’ and check the list of groups you are an admin of. Tap the radio button beside the groups you want to add.

Step 5: Tap ‘Add’ in the top right corner.

All the members from the group will be added to the WhatsApp community and become part of the default Announcement group. If you notice some irrelevant groups in the WhatsApp community, go through the steps below to remove them.

Step 1: Open a WhatsApp community and go to the Manage Groups menu (refer to the steps above).

Step 2: Check groups in the community. Tap Edit.

Step 3: Select the red minus icon beside a group and hit Remove.

You can also swipe left on a group and tap Remove.

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