The Pitch: Advertising and marketing news for 6.13.23

Padilla completed a $2 million marketing campaign for Richmond Region Tourism. Called “Speaks for Itself,” the multi-channel campaign targets potential travelers through a sound-focused video approach and was funded using American Rescue Plan Act dollars designated for tourism recovery efforts.

The social media-style campaign includes a 60-second video, social media, digital display ads and out-of-home digital billboards in select markets. Padilla beat out more than a dozen agencies through a competitive process to land the campaign, which will run through June 2024.

The Valentine selected Padilla as its lead digital marketing agency after a competitive search. Work will include overhauling its website ahead of the Richmond museum’s 125th anniversary, and building a strategic digital approach spanning information architecture, user experience and design.

Cure designed a new website for the Virginia Department of Historic Resources. The redesigned site includes tools for users to learn about historic resources in the state and perform research to identify and document new resources for preservation efforts, among other features.

One of the billboards for Elevation’s campaign for the National D-Day Memorial.

Elevation launched a campaign for the National D-Day Memorial marking the 79th anniversary of the D-Day invasion. Work included outdoor boards that feature a multi-dimensional, backlit re-creation of soldiers scaling the cliffs of Normandy on D-Day. The boards are being placed in Lynchburg and Roanoke to encourage visitation to the memorial in Bedford.

Some of Release the Hounds’ work for Bitchin’ Boucha.

Release the Hounds rolled out a campaign for Richmond-based kombucha brand Bitchin’ Boucha. Called “Power Up Goodness,” the campaign announces the brand’s release of the first two flavors in its caffeinated kombucha line. Included in the three-month effort will be local event sponsorships, an Instagram giveaway and new merchandise.

Springstory was hired by Virginia Society of Anesthesiologists

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