Legendary Marketer ads criticized as misleading

Chelsea Ouimet has more than a million followers between her two Instagram accounts, “Chelsea the Affiliate” and “Hustle with Chelsea.” The self-described stay-at-home mom of three smiles broadly and shows off her beautiful home in video posts touting ways to make money — quickly — through a business model called affiliate marketing.

“All you need is a phone, a laptop, wi-fi and one to three hours a day,” she says in one of dozens of videos posted on her pages. In one post, she says the average annual salary of an affiliate marketer, with no experience, is $177,566. “I made that salary in my first 11 weeks,” she says.

Affiliate marketing is not new, but social media triggered an explosion of interest — and an array of concerns. The market for online learning courses has boomed in recent years, spanning professional development platforms to online influencers selling lessons on everything from gig work to the timeless art of seduction.

Dozens of companies online offer courses to teach you how to get into affiliate marketing. Typically, affiliates earn a commission on sales of products they recommend. The internet is full of videos with people saying they became millionaires through affiliate marketing. Part of the appeal is that these jobs can be pitched as a “side hustle” that don’t require as much time and effort as a full-time position.

I really thought I was just doing a $7 course. I was very, very shocked about it being a lot more than that.

Dana Gunning, Legendary Marketer customer

Side hustles have continued to become more common during this period of persistent inflation, particularly for younger people. A survey from the financial services company LendingTree published in February found that more than half of millennials and Gen Z supplement their main source of

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Audience, Marketing, Ads & Social Commerce

In just a few years, TikTok, the social media and entertainment platform owned by ByteDance—which also owns Chinese sister app Douyin—has risen from obscurity to become perhaps the most influential social media platform of the moment. Aside from its rapid growth, the platform is notable for its high engagement and powerful algorithm. 

TikTok’s business model follows an Amazon-like flywheel that hinges on media, advertising, and commerce. This guide looks at how TikTok came to be and how marketers, creators, and retailers can leverage the platform to connect with audiences and shoppers.

History of TikTok in the US

In 2017, ByteDance bought lip-syncing platform Musical.ly for an estimated $1 billion and merged it with TikTok to create the current platform. The merger allowed TikTok to acquire Musical.ly’s users, who were already somewhat comfortable with TikTok’s combination of short videos attached to sound clips.

TikTok’s popularity exploded during the COVID-19 pandemic, attracting users who were otherwise quarantined and looking for creative outlets. Between 2019 and 2021, the number of US TikTok users more than doubled from 35.7 million to 86.9 million, according to EMARKETER’s May 2023 forecast.

At its launch in 2016, TikTok’s maximum video length was 15 seconds. The social media platform allowed 60-second videos beginning in 2017, then upped its maximum video length to 3 minutes in 2021, then to 10 minutes in 2022, and, in October 2023, began allowing 15-minute videos for certain creators.

In 2023, TikTok released TikTok Shop in the US, creating a social commerce tab directly in the app for marketers and brands to sell directly from the app

The rise of TikTok meant its prominence as an advertising channel has also grown. While marketers are spending more

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The rise of 3D ads in the post-CGI era: Transforming advertising and marketing

Authored by Srishti Jain, Founder- MakeAR 

Picture yourself walking down the bustling streets of New York City, surrounded by towering skyscrapers and the hustle and bustle of urban life. Suddenly, you’re drawn to a larger-than-life Nike shoe seemingly popping out of a 3D billboard, capturing your attention with its stunning realism and dynamic visuals. Or perhaps you find yourself in the vibrant city of Dubai, where pizzas fly through the air in a captivating display of 3D imagery, enticing passersby with their mouth-watering allure. These are not just ads – they’re experiences that immerse you in a world of limitless possibilities, leaving a lasting impression that transcends traditional advertising.

In an ever-evolving digital landscape, the shift from 2D to 3D content is not just a trend – it’s a transformative journey reshaping the very essence of advertising and marketing. From mesmerizing CGI videos to eye-catching 3D billboards, consumers are embracing immersive experiences that transport them into a world where creativity knows no bounds.

As we enter the post-CGI era, the potential of 3D advertising emerges as the next frontier in captivating audiences and elevating brand storytelling to new heights.

Before diving deep into the waters of 3D advertising, let’s take a look at how 3D modeling differentiates itself from CGI and why 3D marketing is anticipated as the powerhouse of future marketing strategies.

Visual Style:

CGI ads often have a polished and cinematic visual style, with realistic graphics and seamless animations. These ads excel at creating fantastical worlds and larger-than-life scenarios that capture viewers’ imagination. For example, the CGI-animated Coca-Cola polar bears in the brand’s holiday commercials evoke a sense of wonder and magic.

3D Ads: 3D ads tend to have a more interactive and engaging visual style, with dynamic animations and immersive environments. These ads prioritize user interaction and

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Publicis Commerce, Amazon Ads unveil Digital Marketing Playbook

Publicis Commerce India today announced the launch of the inaugural Digital Growth Marketing Playbook.The playbook – in conjunction with Amazon Ads –outlines how advertisers can adopt a growth marketing approach, shifting from focus on isolated campaigns to looking at how marketing can contribute towards delivering overall business growth.

This playbook aims to present a marketer outlook towards growth marketingand provide directional steps thata brand can take when enabling growth marketing. It sheds light on the top-of-mind concerns among marketers, emphasizing short-to-mid-term growth, particularly in response to changing consumer preferences and behaviours. It identifies challenges such as increasing competitive intensity, technological disruptions, uncertain demand, and rising costs as key hurdles that marketers face.

Based on a survey among 100 senior marketers, the Digital Growth Marketing Playbook offers insights into marketers’ outlook on growth marketing and presents strategic steps for brands to adopt it successfully.The playbook features customized approachesacross brands, recognizing the distinct challenges and opportunities each business cohort faces.

The playbook also looks at the digital advertising industry’s shift from customer engagement to customer experience, expanding the marketing funnel to include both conversion and retention, and why brands need to explore metrics beyond Return On Advertising Spends (ROAS), highlighting the significance of customer lifetime value, share of branded searches and new to brand customers.

The playbook identifies three primary levers for business growth:

Acquire New Customers: Reaching new audiences to expand market segment share in a sustained way by managingshort and long-term growth and leveraging key events

Improve Share of Wallet: Offering new launches and driving growth through high-value added customers experiences

Increase Loyalty: Building strong brand loyalty and retaining customers is crucial for sustainable growth

These business growth levers translate into key growth marketing strategies which guide marketerson how to customise their approach, amend execution and measure success.

Retail media

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‘Advertisers tried too hard’: Few Super Bowl LVIII ads win as celeb takeover continues

Super Bowl LVIII on Sunday delivered another nail-biter on the field but a lot of head-scratchers on the advertising front — hello, Temu and RFK Jr. — with just a handful of clever, albeit conventional, commercials cutting through the clutter. 

The Kansas City Chiefs secured a clutch win over the San Francisco 49ers in overtime at Allegiant Stadium in Las Vegas, fortifying their status as the next NFL dynasty. The night also acted as a Hollywood moment for fans who have tracked the relationship between Chiefs tight end Travis Kelce and Taylor Swift, capped off with a victorious kiss, though the excitement mostly stayed focused on the ups and downs of the game itself (with one of Kelce’s blowups achieving meme status).

Marketers seeking a similar moment in the sun relied on tried-and-true tactics, playing it safe in the wake of a year rife with culture wars controversy, though the realities of an election cycle and global strife still uncomfortably crept in. As with last year’s big game, too many companies relied on the mere presence of a celebrity (or celebrities in many cases) to score points, with humor, wit and a connection to the product curiously absent. A deluge of listless cameos ended up benefitting ads that actually had a distinctive angle, such as CeraVe’s winning, weird effort with Michael Cera or State Farm’s campaign playing on Arnold Schwarzenegger’s accent, the leader of the pack for USA Today’s closely watched Ad Meter

“The Super Bowl this year was the Kitchen Sink Bowl,” said Jason Harris, president and CEO of agency Mekanism, in emailed comments. “Advertisers tried too hard. Instead of one celebrity, they put in 5 or 6. Instead of one clear joke, they aimed for several. It was overly complex and hard to even

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Digital ads show signs of rebound as Meta, Amazon point to growth

Drew Angerer | Getty Images News | Getty Images

A year ago, Meta finance chief Susan Li offered chilling commentary about the state of the digital ad market, telling analysts that the struggling industry would remain in a slump.

Speaking to analysts on the company’s fourth-quarter earnings call, Li said at the time that Facebook’s revenue “remained under pressure from weak advertising demand” and that sales would continue “to be impacted by the uncertain and volatile macroeconomic landscape.”

During that period Meta’s ad revenue fell 4%, and Google’s ad business suffered a similar drop. Inflation, supply chain issues and global conflict were all depressing spending.

The narrative is very different now.

With results in from Alphabet, Meta and Amazon — the three U.S. leaders in digital advertising — it’s clear that the market has rebounded, at least for the time being.

Meta’s fourth-quarter ad sales jumped 24% from a year earlier to $38.7 billion, while Amazon’s booming ad unit rose 27% to $14.7 billion. Meanwhile Alphabet, still the market leader, saw its Google ad business rise 11% to $65.5 billion, boosted by 16% growth at YouTube.

Debra Aho Williamson, an independent analyst told CNBC that big advertiser events like the Summer Olympics in Paris and the upcoming presidential elections will contribute to higher spending. Insider Intelligence said in a recent report that global ad spending will jump 10% in 2024, up from growth of 6.3% in 2023 and the same level of expansion the prior year.

“After two years of relative malaise, the outlook is very positive on a global scale and in every major region,” the report said.

Analysts at William Blair expressed similar sentiment. They said businesses appear less concerned with the Russia-Ukraine conflict than in the past and are

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