Tag: announces

Advertising & Marketing

NUMATEC Announces Winners of the Numees! A Marketing and Advertising Pitch Competition

– $100,000 Have Been Awarded to Four Companies Transforming the World of MarTech –

MIAMI, FL –News Direct– NUMATEC

NUMATEC, the leading independent MarTech conglomerate, held a private event yesterday to announce the winners of the NUMEES (New Marketing & Advertising Technology Award and Pitch Competition). The event recognized four outstanding firms for their work in reimagining advertising and marketing technology, granting $100,000 in monetary investment and consulting services to the winning start-ups. Their achievements were celebrated in Coral Gables on November 14th, featuring influential leaders from Miami’s booming technology ecosystem.

“At NUMATEC, we have a profound understanding of what it takes to build something from the ground up and a deep appreciation for Miami’s tech ecosystem, which nurtured and fueled our growth every step of the way. We’re very committed to playing a meaningful role in this community and helping early-stage companies find their distinct advantage at the forefront of innovation. Part of achieving success is giving back, which is why the NUMEES were designed to help talented entrepreneurs overcome problems and future-proof their business for years to come,” shared NUMATEC CEO Giuliano Stiglitz.

In 2020, 1.35 million technology start-ups launched worldwide, yet only 10% survived as thriving businesses. The NUMEES are designed to bridge this gap and support the growth of tech start-ups to increase their likelihood of success in this challenging technological landscape.

Presented in collaboration with Lab22c, the NUMEES awards were granted in four categories:

– Ángela Sustaita-Ruiz – Nuestro Stories was awarded the Breakthrough Founder of the Year Award, which recognizes innovation in products or services, outstanding customer experience, and market dominance.

– Charles Irizarry – OnAutoPilot – was awarded the Breakthrough Creator Award, which recognizes creative use of emerging technologies, especially artificial intelligence and machine learning, to reinvent the MarTech field.

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Advertising & Marketing

iCubesWire announces tailor-made Innovative Ad Solutions & Influencer Marketing Campaigns ahead of the World Cup & Festive Season

iCubesWire, a global Audience Ad Tech Platform, has announced interactive ad solutions and influencer marketing campaigns tailor-made for the upcoming World Cup and the festive season. The company is set to help brands across industries in amplifying their reach and scoring the most engagement by tapping into the fervour of cricket, a sport celebrated with immense passion in India.

The company is developing custom influencer marketing strategies and interactive ads, to offer brands a competitive edge. By subtly integrating cricket with the brands, iCubesWire ensures a relevant advertising experience for the audience.

Plugging influencer marketing and interactive ads is crucial for brands during high-profile events like the World Cup to build brand recall. By bringing cricket personalities and interactive ads into the picture, brands can engage the sport’s extensive fan base, resulting in significant value increases and high audience reach, as evidenced by the 451 million unique viewers on Star Sports and over 1300 crore video views on platforms like JioCinema during the IPL’23 season.

The interactive and immersive experiences provided by tech-play and smart gadget sensors, along with the credibility of cricket personalities, serve as indispensable tools for brands. These aspects further enhance brand resonance, and long-term loyalty, allowing brands to leave a lasting impression during such events.

Sahil Chopra
Sahil Chopra

Speaking on the announcement, Sahil Chopra, Founder & CEO, iCubesWire, said, “In a country where cricket is almost a religion, leveraging topical events and trends as grand as the World Cup is crucial for brands to connect with the audience on a deeper level. Our innovative ad solutions and influencer marketing campaigns are designed to help brands capitalize on the immense popularity of cricket, allowing them to grab more eyeballs during the World Cup and the upcoming festive season.”

Eshaan Khosla
Eshaan Khosla

Adding further, Eshaan Khosla, Head of

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Advertising & Marketing

Locafy Announces Enterprise Contract with Marketing &

PERTH, Australia, July 18, 2023 (GLOBE NEWSWIRE) — Locafy Limited (Nasdaq: LCFY, LCFYW) (“Locafy” or the “Company”), a globally recognized software-as-a-service technology company specializing in local search engine marketing, announced today that it has signed a new enterprise contract with a leading integrated marketing and advertising agency for widespread deployment of the Company’s search engine marketing products.

Under this contract, Locafy technology will be integrated and deployed to this agency’s wide network of premium brands, including a collection of multi-national corporations. Through data-driven marketing solutions for digital and traditional advertising channels, this agency specializes in accelerating its brands growth and brand loyalty and has customers spanning several industries including health & wellness, retail ecommerce, hospitality & entertainment, B2B, education, and banking.

Locafy’s Keystone technology, one of the premium SEO products in Locafy’s arsenal, will be the staple products deployed as part of the contract. Keystone specializes in optimizing clients’ websites to enable clients to rapidly rank highly for competitive search keywords on a national scale. A series of successful trials over recent months demonstrated that Keystone can help clients advance negligible online presences to ranking nationally for industry-specific keywords in their respective countries, all within weeks of implementation.

“Developing our product offering and increasing our active customer and reseller counts remain important pillars of our growth strategy,” said Locafy Founder and CEO, Gavin Burnett. “We believe that as the volume of AI-generated content threatens many brands’ prominence in search rankings, Keystone helps our customers’ carefully curated and valuable content achieve and maintain excellent results. We have long been impressed with the growth that this agency has achieved across its client base, and are confident that our proprietary solutions will become useful tools for its growing network. We look forward to expanding our partnership in the coming quarters.”

For more information

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Advertising & Marketing

Meta Announces AI-Powered Tools To Streamline Ad Processes

In another Big Tech move to redefine digital advertising with artificial intelligence (AI), Meta announced several AI-powered tools to enhance business performance and streamline ad processes.

From the AI Sandbox to upgraded features in the Meta Advantage suite, these innovations promise to catapult online advertising into a new era.

Meta’s latest offerings provide an intriguing glimpse into the future of marketing with generative AI.

Meta’s AI Sandbox

The first portion of the announcement covered the AI Sandbox, a testing playground for AI-driven advertising tools.

  • Text Variation automatically creates multiple versions of an advertiser’s copy, helping advertisers test messages tailored to different audiences.
  • Background Generation allows advertisers to create background images for creative assets from text inputs.
  • Image Outcropping adjusts creative assets to fit different aspect ratios across multiple platforms like Stories or Reels, saving advertisers time when repurposing ad creatives.

Meta Advantage Suite

Next, Meta shared new features for its Meta Advantage suite.

Meta Advantage is a suite of automation tools designed to enhance advertising campaigns by leveraging AI and machine learning. It streamlines ad personalization and optimizes results, potentially saving advertisers time and ad spending.

The platform, which consolidated various automated products under a single banner last year, has witnessed significant growth in adoption.

The latest update brings several new features to Meta Advantage:

  • Businesses can convert existing manual campaigns to Advantage+ shopping campaigns with a single click. This feature, available in the Ads Manager, is expected to roll out across the platform within a month.
  • Advertisers can enrich their catalog ads with video content, a departure from the previous restriction to static images. This feature is being tested and is expected to launch later this year.
  • Performance Comparison reports allow advertisers to measure and compare the performance of their manual and Advantage+ shopping campaigns. This feature is already
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Android Community

Town announces the transform of Barnes Road pace limit following dying of college student

COLORADO SPRINGS, CO — Quite a few in the Colorado Springs community are calling for a alter in speed zones and basic safety parameters for regional substantial faculties and center educational institutions.

The phone calls for motion abide by the dying of a 17-12 months-aged scholar, Giorgia Tricciola who was killed on her way to school Wednesday early morning. Tricciola was an Italian overseas trade college student researching at Doherty.

The loss of life has elevated inquiries concerning university zoning speed rules in the Metropolis of Colorado Springs.

Thursday afternoon in a press meeting, officers with the Metropolis of Colorado Springs and College District 11, resolved the safety considerations of moms and dads and neighborhood associates regarding the loss of life of the university student.

This comes a working day following regional grassroots attempts operating on acquiring these velocity zone legal guidelines modified. A petition, started out by worried citizen Melissa Fredrick, seeks District 11 and the Metropolis of Colorado Springs to carry these changes promptly.

The petition states, “I have edited this petition to guarantee the induce is totally comprehended. This petition is NOT about putting blame on the City, the faculty, or the district. They are loving caring individuals who have been deeply afflicted by this tragedy. This petition is about accountability relocating ahead to develop better pupil basic safety in the long term. It is with good sadness that we have discovered that nevertheless A further student was strike by a auto arriving at Doherty Substantial University on March 22, 2023, and has because passed away from individuals accidents. Hearts in our group are broken however Yet again and it is Earlier TIME that our community needs modify our kids Are entitled to to be Protected.”

The petition goes on for calls for “instant action” about District

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Advertising & Marketing

BetMGM Announces New Pledge to Endorse Responsible Gaming in Marketing

Innovative GameSense plan to be highlighted prominently

JERSEY City, N.J., Feb. 24, 2023 /PRNewswire/ — BetMGM, a leading sporting activities betting and iGaming operator, declared now a new pledge to prominently function accountable gaming messages in its promoting and advertising and marketing campaigns beginning March 1, in alignment with the get started of Issue Gambling Consciousness Thirty day period. As portion of the pledge, responsible gaming messaging will be showcased inside BetMGM’s mobile application and within BetMGM ads ranging from billboard advertising to tv, print and radio ads throughout the U.S. and Canada.

Furthermore, accountable gaming messages and banners will be integrated into BetMGM’s electronic and social platforms, as properly as on assets signage inside bodily BetMGM Sportsbooks. Dependable gaming messages ended up created in partnership with GameSense, an award-winning accountable gaming program created and licensed to MGM Resorts and BetMGM by the British Columbia Lottery Company (BCLC).

“We are dedicated to foremost the marketplace in advertising accountable gaming, which is why we’re announcing this unprecedented pledge to highlight dependable gaming messaging in our advertising and marketing,” explained Adam Greenblatt, BetMGM CEO. “As the legalized sporting activities betting and on-line gaming business carries on to broaden, it is essential that we not only equip gamers with equipment and means for how to engage in in a dependable and risk-free fashion, but that we also make a considerable determination to showcasing accountable gaming in our promotion.”

GameSense is an business-primary method concentrating on beneficial, transparent, and proactive conversations with players about how to gamble responsibly. BetMGM has integrated GameSense into its digital platforms, offering clients resources for location paying out limitations, though dispelling popular gambling misconceptions. GameSense also explains the basic regulations of gambling and gives easily accessible assets for consumers and their family members to link

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