Exploring the impact of artificial intelligence in marketing: The future of advertising

In the fast-paced digital world, the combination of Artificial Intelligence (AI) and marketing promises to change how companies interact with their audiences. TribLIVE Local’s upcoming seminar “The Future of Advertising” aims to clarify this intersection, providing valuable insights into the practical applications of AI in marketing and advertising.

As businesses face an increasingly competitive market, the need for personalized, efficient and impactful marketing strategies is more critical than ever. AI offers a solution to these challenges with its ability to analyze vast amounts of data, recognize patterns, and predict consumer behavior. This seminar will showcase how AI can automate various aspects of marketing, from content creation and customer segmentation to ad targeting and performance analysis.

“In today’s world, the use of artificial intelligence in marketing isn’t just a trend; it’s a transformative force reshaping the way businesses connect with consumers,” said Jennifer Bertetto, president and CEO of Trib Total Media. “We are excited to be at the forefront of that transformation where innovation meets customer needs.”

One of the highlights of the event is its focus on real-world applications of AI in advertising.

Two experts will speak: Mike Blinder, owner and publisher of Editor & Publisher magazine, and Lloyd Armbrust, owner of OwnLocal, headquartered in Austin, Texas. They will share insights about how cutting-edge tools and platforms that leverage AI are being used by marketers around the country to automate and optimize ad campaigns, create dynamic content, and provide actionable insights.

These tools increase efficiency and enable marketers to craft more relevant and engaging experiences for their audience. Additionally, they will cover the publisher movement to hyperlocal news, which is what most readers want — and no one else is covering.

Networking opportunities are another significant aspect of the seminar. The event will unite business owners, marketers, entrepreneurs,

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Upexi Initiates Development of Artificial Intelligence (AI) Engine to Optimize Future Advertising, Marketing and Logistics Decisions

CLEARWATER, FL / ACCESSWIRE / May 24, 2023 / Upexi Inc. (NASDAQ:UPXI) (the “Company” or “Upexi”), a multi-faceted Amazon and Direct-to-Consumer brand owner and innovator in aggregation, today announced its development of an artificial intelligence (AI) engine that will analyze current purchasing, advertising, customer buying habits, times, demographics and other data collected by the Company in partnership with SME Solutions Group, Inc. (“SME”). The data analyzed by the AI engine will be used to create real-time solutions for Upexi’s advertising and marketing spends, allowing the Company to further maximize return on these expenses.

The AI engine will analyze company data and data from various sources such as social media platforms, online shopping websites, and other sources to provide valuable insights into customer behavior patterns and preferences. This information will help Upexi make informed real-time decisions about its advertising and marketing strategies and spends.

“We are excited about this partnership with SME Solutions Group,” said Upexi CEO Allan Marshall. “We believe that this AI engine will revolutionize the way Upexi approaches advertising and marketing. By providing real-time insights into customer behavior patterns and preferences, our team will be able to make informed decisions in real-time about their advertising and marketing strategies. The impact of this advanced technology is game changing and Upexi will make the necessary investment to lead and realize all possible benefits for the future.”

“This comprehensive approach will enable Upexi to extract invaluable insights about their customers, paving the way for targeted, personalized marketing strategies,” said SME CEO Chris Moyer. “Our mission at SME is to empower companies, like Upexi, to stay ahead of the curve and make data-driven decisions that drive real results. Our team of experts is excited to work with Upexi management, ensuring a seamless integration and user adoption of the AI engine.”

About Upexi,

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Kettering University develops new artificial intelligence agent for school bus safety | Education

AI development for school bus safety

FLINT, Mich. (WJRT) – A modern twist to school bus safety is being developed at Kettering University in Flint.

A group of computer engineering students are working on a new system that will produce a dependable, low-cost, artificial intelligence safety agent for school buses.

Being a chaperone of over 20 school kids at the start or end of the school day on top of actually being behind the wheel can be a challenge for drivers.

So, Mehrdad Zadeh of Kettering University and a few of his computer engineering students are working on a solution when it comes to keeping kids safe without missing a beat.

“There’s a variety of things that we can do to make it safer for the students on the bus and artificial intelligence can play a very important role,” said Zadeh.

Zadeh said that role can protect potential dangers ranging from door pinching, detecting fire or smoke, all while keeping count of each student who enters and exits the bus within a matter of seconds and at a low cost.

“It’s not only engineering, it’s not only math. This is something useful for my environment that can make a real impact,” Zadeh said.

The system is brought to life by a group of ambitious undergraduate computer science students like graduating senior Henry Bensted.

“I think it’s solving a long standing issue that’s existed in the school busing system for a while,” Bensted said. “Like a friend of mine got pinched by the bus doors when she was a kid and the fact that I’ve heard of people actually experiencing the same issues first hand it did provide a lot of motivation to get the task done.”

The task begins with video detection from refurbished smartphones.

“This specific

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