BetMGM Announces New Pledge to Endorse Responsible Gaming in Marketing

Innovative GameSense plan to be highlighted prominently

JERSEY City, N.J., Feb. 24, 2023 /PRNewswire/ — BetMGM, a leading sporting activities betting and iGaming operator, declared now a new pledge to prominently function accountable gaming messages in its promoting and advertising and marketing campaigns beginning March 1, in alignment with the get started of Issue Gambling Consciousness Thirty day period. As portion of the pledge, responsible gaming messaging will be showcased inside BetMGM’s mobile application and within BetMGM ads ranging from billboard advertising to tv, print and radio ads throughout the U.S. and Canada.

Furthermore, accountable gaming messages and banners will be integrated into BetMGM’s electronic and social platforms, as properly as on assets signage inside bodily BetMGM Sportsbooks. Dependable gaming messages ended up created in partnership with GameSense, an award-winning accountable gaming program created and licensed to MGM Resorts and BetMGM by the British Columbia Lottery Company (BCLC).

“We are dedicated to foremost the marketplace in advertising accountable gaming, which is why we’re announcing this unprecedented pledge to highlight dependable gaming messaging in our advertising and marketing,” explained Adam Greenblatt, BetMGM CEO. “As the legalized sporting activities betting and on-line gaming business carries on to broaden, it is essential that we not only equip gamers with equipment and means for how to engage in in a dependable and risk-free fashion, but that we also make a considerable determination to showcasing accountable gaming in our promotion.”

GameSense is an business-primary method concentrating on beneficial, transparent, and proactive conversations with players about how to gamble responsibly. BetMGM has integrated GameSense into its digital platforms, offering clients resources for location paying out limitations, though dispelling popular gambling misconceptions. GameSense also explains the basic regulations of gambling and gives easily accessible assets for consumers and their family members to link

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