Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram — which may hurt creators

Marketers will likely move ad dollars dedicated to TikTok elsewhere, with Instagram and YouTube Shorts expected to be the winners of said dollars in the event of a ban. For creators whose primary audience is on TikTok, that could put those creators in a difficult position, as brands may choose to move dollars to creators who have bigger audiences on the other platforms.

“This year alone, we’ll pay out more than $20 million to influencers on TikTok,” said James Nord, CEO of influencer marketing shop Fohr. “Those are the emerging entrepreneurs, the small businesses, who are going to be hurt the worst. People with a big TikTok following generally don’t have a big Instagram following. So TikTok-first creators would essentially be put out of business, and with how difficult it is to build an Instagram audience, you’re talking about wiping out years of work over political posturing.”

While creators have been working to diversify how they work with brands as well as showing up across various platforms to avoid being too dependent on just one, it’s difficult to build up audiences on other platforms. The hope, of course, is that followers from TikTok would seek out creators they love on other platforms, but there’s no guarantee, making the renewed push to ban TikTok especially worrisome for creators who’ve spent years building up audiences on the app.

“Creators are well aware that any social channel can be gone in a second — whether they’ve diversified because of it is another story,” said Chelsea Goodson, head of creator economy at influencer platform Find Your Influence. “But the hope is always that their audiences will follow them wherever they go (and remember, the audience is also losing an app they may spend multiple hours a day on).”

Influencer marketing execs believe that amid

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Google Phone might be making it super easy to switch to a Meet video call

What you need to know

  • Google is testing a feature in the Phone app that allows users to effortlessly switch from a regular phone call to a Google Meet video call.
  • Some users have noticed a new “Video call” chip in the Phone app during regular calls, showing up above the keypad, mute, speaker, and other options.
  • Tapping the button initiates a Meet video call without interrupting the ongoing voice call.

Google has been spotted trying out a fresh feature in the Phone app, which lets you switch super easily from a regular call to a Google Meet video call with a single tap.

A few users are seeing a fresh Video call chip in the Phone app when they are on a regular call, as spotted by Android Police. This new button pops up above the keypad, mute, speaker, and other options.

If you tap that chip, it initiates a Google Meet video call with the person you’re chatting with. Their phone rings, but the voice call keeps going, making switching a lot smoother than before.

This suggests that Google Meet is making a move to be more than just a business tool. With this potential feature in the Phone app, it seems Meet wants to be a bigger part of our everyday mobile chats.

For a while, iPhone users had it easy with FaceTime right in their dialer. Soon, Android users might get a taste of that too, as video calling gets seamlessly integrated into the Phone app.

If the person you’re trying to call doesn’t have the Meet app installed, tapping the chip whisks you to a screen suggesting you invite them to hop on Google Meet for video chat.

Some users have seen

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Android will soon let apps stream call audio from your phone to your tablet

Google’s finally back in the tablet discussion with the Pixel Tablet, a home entertainment device that doubles as a smart home hub. In his review of the Pixel Tablet, XDA’s Ben Sin says it provides the “best Android tablet software” he’s ever tested. That’s certainly promising to hear because the software experience will hopefully only improve from here as the tablet receives new features through OS and app updates. One such feature it might receive is the ability to stream or transfer calls from your phone to the tablet.


Imagine you’re at home running around doing chores or lounging on the couch watching TV when you get a call from a loved one on Google Meet. Sure, you can take the call with your phone in your hand, but if you move it to your tablet, you’ll get a much larger display and better speakers. Transferring media can be as simple as hitting the “cast” button in-app and then selecting the tablet (this only works with the Pixel Tablet for now since it’s the only Android tablet that supports acting as a Cast receiver). On Android 13+, you can even transfer media to a cast device outside the app through the OS’s output switcher. Eventually, you may even be able to stream Google Meet calls from your phone to your tablet. And this is all thanks to Google’s new Telecom Jetpack library.

During the “building for the future of Android” session at Google I/O 2023 earlier this year, Google announced it would be releasing a new Jetpack library called “Telecom” that simplifies the API surface for telecom stack integration and also makes new features possible, like seamless audio switching/routing and VoIP call transfer. Specifically, Developer Relations Engineer Dan

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Google Pixel’s Call Screen gets a simpler Protection Level menu

Call Screen is one of the best features of Google’s Pixel phones. It does a great job at automatically blocking spam and robocalls. Plus, you have the option of manually screening a call as well when you want to know why the person is calling. On the Pixel 6 and 7 series, you get automatic call screening, so your phone can screen calls magically and block spam calls, thereby saving you time. To make your experience even better, Google is rolling out a small tweak to the Call Screen settings menu, consolidating the various screening options in a better way.


So far, Google’s Phone app provided granular controls over Call Screen for different types of incoming calls: Spam, Possibly faked numbers, First-time callers, and Private or hidden. Depending on your preference, your Pixel could silently decline the call, automatically screen the call and decline robocalls, or make your phone ring.

Left: Old Call Screen menu with granular options; Right: New Call Screen Protection Level menu

Google has now consolidated all these options under a single Protection Level menu with three options: Maximum, Medium, and Basic. If you only want to decline known spam calls, you need to use the Basic protection level for Call Screen. While Medium and Maxmium options reject spam calls, the former will also screen suspicious calls. When using the Maximum protection level, your Pixel will screen all unknown numbers.

The new Protection Level menu is less granular than before, but this is actually a good change as it makes Call Screen less intimidating for new users. Power users, however, might not be happy with this change.

Android Police News Editor Dallas Thomas got the new Call Screen Protection Level menu in the Phone app v106.0.534575879.

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Google’s Phone app brings a new visual aesthetic to the call monitor

No make any difference how wise and able our handheld units get, they even now provide a person main function: contacting. The Cellular phone app from Google is between the finest at accomplishing this, thanks to practical characteristics like Call Screen, Hold for Me, and Clear Contacting, and it truly is 1 of the explanations Pixel gadgets rank so hugely between the finest Android telephones. But attributes aren’t everything — aesthetics are vital, much too, and Google is providing on this entrance with an update rolling out now that alterations the Cell phone app’s in-contact UI.


The new update has held the familiar bits of the interface from past iterations, like inserting the profile photograph, name, and contact variety up major alongside with the base-aligned pink button to finish the phone. The most significant improve (by way of 9to5Google) is the placement of the in-get in touch with selections like mute, keypad, audio output, and contact recording. They are now accessible in a card originating from the base, with a few possibilities obvious by default — Keypad, Mute, and the audio output selector.

When you tap the a few-dot Far more button on the card, other alternatives emerge in a row higher than. The keypad also seems as an extension of this card. The phone interface and card background are also dynamically themed, in accordance with Google’s Substance You layout recommendations.

The new in-simply call interface

The previous interface put all the in-phone utility options in the middle of the display, but it typically essential two palms to function. The new card-model structure must be a lot much more handy for one particular-handed use — at minimum when it comes to the contact possibilities, as the keypad is really a little bit increased

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