The #SheSaidNo campaign earns 24 awards at Türkiye’s most prestigious advertising and marketing recognitions

Demet Evgar (in the middle), Goodwill Ambassador of UN Women Türkiye is holding the Crystal Apple awards together with Ahmet Pura, the Chairman of the Advertisers Association (on the left), Sevda Alkan Ozsoy, Unstereotype Alliance Project Coordinator and Ogilvy Istanbul team. Photo: Advertisers Association

UN Women Türkiye has earned a total of 24 awards at the prestigious Felis Awards and Crystal Apple Awards for its groundbreaking “She Said No!” campaign, conducted during the 16 Days of Activism in 2022. The campaign was developed collaboratively with Ogilvy, a brand company of WPP. WPP, a creative transformation company, is a member of the Unstereotype Alliance Türkiye Chapter, convened by UN Women Türkiye. The campaign was extensively supported by EssenceMediacom, another WPP brand company.

Inspired by the widely recognized #SheSaidYes hashtag, the #SheSaidNo hashtag serves as the core strategy driving the campaign’s powerful message. The #SheSaidNo campaign, aimed at raising public awareness and encouraging collective action against intimate partner violence, has been honored with Felis and Crystal Apple Awards. These prestigious awards in the Turkish marketing and advertising industry, known for recognizing creativity and innovation, showcased the success of the “She Said No” campaign’s in delivering impactful and innovative campaign management.

The She Said No campaign was celebrated across multiple categories, including influencer management, outdoor, ambient, creative content, social responsibility, digital, and social media. The campaign received a total of 4 Crystal Apple Awards and 6 Silver Crystal Apple Awards across various categories, and 8 Felis Awards, 1 Curious Award, and 5 Success Awards from Felis Awards.

Notable among the recognitions are the Crystal Apple Jury Special Award in the Integrated Campaigns – Social Responsibility category and the Crystal Apple Award for Gender Equality in Advertising, showing the campaign’s success in raising awareness through digital marketing and advertising.

“I am deeply honored to

Read More ...

$8M Alberta advertising campaign against federal net-zero rules rolls out in 4 provinces

The Alberta government’s $8-million campaign to “educate Canadians and Albertans” on the impacts of new emissions regulations proposed by the federal government has begun rolling out across the country.

The campaign, involving a wide range of television, web, social, billboard and other forms of advertising, will run just a little more than a month, until Nov. 2, when the federal government’s public input period on net-zero rules is set to conclude.

It’s running in Alberta, Ontario, Nova Scotia and New Brunswick, chosen because they are the regions “most impacted by the regulations,” a spokesperson with the province said.

“The campaign is intended to educate Canadians and Albertans on the impacts of these unaffordable regulations, and encourage the federal government to make changes needed to keep Canada’s electricity affordable and reliable,” wrote Ryan Fournier, a spokesperson for Rebecca Schulz, Alberta’s minister of environment and protected areas, in a statement.

Last week, Alberta Premier Danielle Smith said her government was preparing a Sovereignty Act motion in an effort to push back against Ottawa’s planned emissions reductions. The Alberta Electric System Operator (AESO), the organization responsible for operating the province’s power grid, had said the clean electricity regulations could lead to blackouts. 

Federal Environment Minister Steven Guilbeault has said his government shares the goals of AESO to achieve decarbonization while maintaining affordability and reliability.

Text is shown on a black screen that reads, "No one wants to pay more for power than they have to."
A still from an Alberta campaign focused on pushing back against federal net-zero rules. (Government of Alberta)

It’s a fight that is likely to play out over months and even years, and the advertising campaign signifies how much of this debate isn’t being fought over technical arguments, said Daniel Béland, director of the McGill Institute for the Study of Canada.

“It’s a political fight between the government of Alberta and the feds. I think that regardless of what numbers

Read More ...

New Internet marketing Campaign Aims to Build on Tourism Restoration

A new advertising and marketing marketing campaign launched currently, March 6, will stimulate folks to spend their holiday time and income in Nova Scotia and create on the tourism industry’s robust recovery in 2022.|

The campaign, known as Your Ocean Playground, will run by means of the conclude of summer time in Ontario, Quebec, Connecticut, Maine and Massachusetts.

“In Nova Scotia, our record, society, people and landscape are distinctly shaped by the sea. This campaign invites visitors to working experience the pleasure of Canada’s ocean playground,” explained Pat Dunn, Minister of Communities, Lifestyle, Tourism and Heritage. “Last calendar year, we saw readers return in a major way, with lodging sales even surpassing 2019 figures. We want to develop on that momentum and aid our tourism marketplace thrive.”

The marketing campaign includes television, billboard, social media, online video and show adverts that highlight the huge variety of points to do and see in all locations of Nova Scotia. They concentration on seacoast delights and Maritime culture, via the story of a few travelling all 13,000 kilometres of coastline.

The Province is also advertising and marketing in Germany and the United Kingdom and managing year-round ads in Nova Scotia and Atlantic Canada.

The government will invest an additional $2.7 million this yr in campaigns to support earlier and extended marketing and advertising of the province. A full of about $8.6 million will be used in 2023.

Rates:

We observed people coming again in substantial quantities very last year and we’re now seeing solid bookings for 2023. Provincial marketing can help build desire in Nova Scotia and the moment guests get here, we have the option to present them the time of their everyday living to retain them coming back again.&#13
Dennis Campbell, CEO, Ambassatours Grey Line&#13

Swift Details:

Read More ...

Orangetheory® Physical fitness Faucets Grammy Award®-Winning Director Dave Meyers for Most current Marketing Campaign

Large-Vitality Location Showcases the Science Driving Industry’s Foremost Coronary heart Level-Primarily based Workout

BOCA RATON, Fla., Feb. 27, 2023 /PRNewswire/ — Orangetheory® Physical fitness announces the launch of The Science Powering It, the brand’s most recent artistic advertising marketing campaign directed by Grammy Award®-winner Dave Meyers. The marketing campaign, which will air nationally throughout linear and linked Tv, on the net online video and other top quality electronic channels, highlights the science that drives the workout’s style and sales opportunities to measurable final results. Coming out of the pandemic and paving the way for consumers’ mass return to IRL fitness, The Science At the rear of It signifies Orangetheory’s strong entry into 2023.

“The science driving heart level-based interval schooling is what fuels the core of our workout at Orangetheory. Combining that science with the related technologies and gamification that we pioneered for the marketplace around a decade in the past is an integral differentiator for us, and our users are viewing it lead to transformative success,” claims Kelly Lohr, chief promoting officer of Orangetheory Fitness. “We tremendously admire what Dave Meyers has completed in the tunes business and ended up fired up to see how he’d translate his resourceful energy to bringing this science to lifestyle.” 

For the spot’s setting, Meyers—best identified for directing audio films for some of present-day most significant artists (Missy Elliott, Ariana Grande, Katy Perry, Drake and Harry Models, to name a handful of)—selected L.A.’s renowned Popsicle Studios, house to iconic film projects such as the Batman franchise. There, the director transports viewers among worlds, from an in-studio Orangetheory practical experience to a stylized laboratory impressed by the company’s very own exercise lab. This fluid journey creatively signifies the member experience, displaying how the science of

Read More ...

Researchers Find New Android Spyware Campaign Targeting Uyghur Community

Sep 06, 2022Ravie Lakshmanan

Spyware Campaign

A previously undocumented strain of Android spyware with extensive information gathering capabilities has been found disguised as a book likely designed to target the Uyghur community in China.

The malware comes under the guise of a book titled “The China Freedom Trap,” a biography written by the exiled Uyghur leader Dolkun Isa.

“In light of the ongoing conflict between the Government of the People’s Republic of China and the Uyghur community, the malware disguised as the book is a lucrative bait employed by threat actors (TAs) to spread malicious infection in the targeted community,” cybersecurity firm Cyble said in a report published Monday.

The existence of the malware samples, which come with the package name “com.emc.pdf,” was first disclosed by researchers from the MalwareHunterTeam late last month.

Spyware Campaign

Distributed outside of the official Google Play Store, the app, once installed and opened, displays a few pages of the book, including the cover page, an introduction, and a letter purportedly sent by Michael Kozak and Sam Brownback to Isa on June 15, 2018, condoling his mother’s death.

In reality, however, the malicious APK file is engineered to:

  • hide the app icon,
  • steal device and SIM information,
  • steal SMS messages, contacts and call logs,
  • identify neighboring cell information (received signal strength, Cell ID location),
  • make calls and send SMSes on behalf of victims,
  • delete SMS and call logs, and
  • take pictures from the infected device’s camera and capture its screen.

“TAs are leveraging various methods, including regional and biogeographical conflicts, to fulfill their malicious intentions,” the researchers said. “In this case, they are seen taking advantage of the Uyghur-Chinese conflict to target unsuspecting individuals.”

Found this article interesting? Follow us on Twitter and LinkedIn to read more exclusive content we post.
Read More ...