How to Choose the Right Advertising and Marketing Channels

Where and how do you spend advertising and marketing money? Which advertising and marketing channels should you use? These become two of the most important questions a business owner has to wrestle with year after year. And today, you find so many channels available to you and so many “expert” voices clamoring for your attention. Don’t get swept away by a current of media buzz. Avoid making unprofitable decisions.

Advertising and Marketing Channels

Keep this in mind. Consider your options in light of what works for whom and why these options work. Try to better target your advertising and marketing spend. Then get a better idea about what outcomes to expect.

Digital Strategies

Every business today needs a digital marketing strategy. At the very least, your small business needs a website. You’ll find this statistic shocking! Research indicates that slightly less than half of all U.S. small businesses do not have a website.

Let’s assume that you have a site. Now the first question you need to ask yourself is whether or not your competitors have sites. If they don’t, then having a good site and keeping it up to date may be all you need to do. If you owned the only yoga studio in Anytown USA, this might be you.


But if you have competitors — and that’s most of us — then search engine optimization (SEO) becomes important. Great SEO gets your business at or near the top of search results. This brings us to the next question: Are your customers local? If they’re local, then your focus should be on local SEO optimization and long-tail keywords (words that you want to feature on your pages). Scott Keever SEO uses a local plumber to illustrate local and long-tail keywords:

  • Plumbing company near me
  • Best plumber in
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One UI 6 lets you choose which apps to update when installing new Android versions


  • In the latest One UI 6 beta update, Samsung now allows users to choose which system apps they want to update alongside the Android OS.
  • This new feature gives Android users more control over their smartphones, allowing them to customize their device to their preferences even further.
  • While opting out of app updates may speed up the OS update process, it’s important to note that apps can still update on their own depending on your settings in the Galaxy Store or Google Play Store.

Android smartphones are renowned for the level of control people have over the OS. Whether that’s from gaining root access and really changing the look and functionality of your phone, or simply getting to place apps in specific places on the home screen grid, the possibilities are basically endless. Samsung added a very small touch to its latest One UI 6 beta update adhering to user control, as people can now choose whether to update specific apps alongside Android updates.

Previously, Samsung simply updated system apps — the preinstalled ones that weren’t downloaded from Google Play or sideloaded — in bulk only alongside software updates, and there was nothing you could do about it. Now, users can pick and choose which system apps get updated when installing a new Android version.

Tucked away in a small section of the Software update screen when installing One UI beta 3 is a box that reads, “Some apps can be updated along with this software update.” Underneath is an option that lets you Choose apps to update. Tap that, and you’re directed towards a new settings screen with a list of all Samsung system apps. Here, you can select which ones you want to update along with the system update. Any not chosen will need to be

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