A group of talented advertising students from St. Clair College – School of Media Art and Design have emerged as finalists in Perdue University’s Digital Media Marketing competition, showcasing their innovative skills and strategy in the dynamic field of digital media.
Working on the case study since mid-September the team of Zachery Dillen, Sara Rupert, Emma Carosella, and Dalton Drouillard have secured their place in the finals of the event.
The Digital Marketing Competition (DMC) known for its emphasis on cutting edge digital media strategies drew participants from across the globe, and our students have proven their strength amongst a pool of highly talented contenders.
The St. Clair College team’s entry stood out for its creativity, strategic approach, and creative utilization of the latest trends in digital media advertising. The students demonstrated an exceptional understanding, of consumer behavior, media channels, media planning, and technological trends in the ever-evolving landscape of digital media and advertising.
Team coach, Professor Scott Briscoe said: “The students put in the work and effort to make this happen. As a group they spent roughly 40-60 hours on this competition case study solution. This is a testament to their dedication, as they still attended all classes kept up with their course work and part time jobs. They’ve developed some outstanding solutions to this marketing problem. Their work ethic and strategic thinking was outstanding.
The DMC finals take place this Saturday December 2, 2023. The students in the Advertising and Marketing Communications program have created a live watch party event to take place at 10:00am at The St. Clair Center for the Arts. The St. Clair College team will have the opportunity to present their creative, strategic ideas at 12:30pm.
The Advertising and Marketing Communications invite; the community at large, members of the media, and industry professionals to