Increasing Demand for Marketing and Advertising Solutions

Dublin, Aug. 23, 2023 (GLOBE NEWSWIRE) — The “Global Web-to-Print Software Market by Deployment (On-Cloud, On-Premise), Application (Print Broker, Print House) – Cumulative Impact of COVID-19, Russia Ukraine Conflict, and High Inflation – Forecast 2023-2030” report has been added to ResearchAndMarkets.com’s offering.

The Global Web-to-Print Software Market size was estimated at USD 576.77 million in 2022, USD 625.36 million in 2023, growing at a CAGR of 8.56% to reach USD 1,112.79 million by 2030.

The Cumulative Impact of COVID-19, the Russia-Ukraine Conflict, and High Inflation is expected to have significant long-term effects on the Global Web-to-Print Software Market.

The ongoing research considers the changes in consumer behavior, supply chain disruptions, and government interventions caused by the pandemic. Similarly, the report considers the ongoing political and economic uncertainty in Eastern Europe caused by the Russia-Ukraine Conflict and its potential implications for demand-supply balances, pressure on pricing variants, and import/export and trading.

Additionally, the report addresses the impact of High Inflation on the global economy and details fiscal policies measuring and reducing its effects on demand, supply, cash flow, and currency exchange.

Market Segmentation & Coverage:

This research report categorizes the Global Web-to-Print Software Market in order to forecast the revenues and analyze trends in each of following sub-markets:

  • Based on Deployment, the market is studied across On-Cloud and On-Premise. The On-Cloud is projected to witness significant market share during forecast period.
  • Based on Application, the market is studied across Print Broker and Print House. The Print House is projected to witness significant market share during forecast period.
  • Based on Region, the market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The Americas commanded largest market share of 38.75% in 2022, followed by Europe, Middle East
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Travel brands’ Super Bowl plans, future marketing strategies as demand softens

Chasing the waterfall

Some travel and tourism brands—including Alaska Airlines and Priceline—are skipping national Super Bowl ad buys in favor of a more targeted approach, including regional buys, pre-and post-game spots, brand partnerships and market activations. Compagnone dubbed this as tapping into the “waterfall effect” of the Big Game, in a reference to the massive amount of attention it gets.

“The travel industry at its core is finding more targeted, less cost prohibitive methods in advertising and marketing more broadly, but specifically around the Super Bowl,” Compagnone said.

Booking.com is returning to the Super Bowl for the second year in a row in continuation of its Booking.yeah campaign. The online travel agency, which is owned by Booking Holdings and counts Kayak, Priceline and Open Table as sibling brands, will work with creative agency Zulu Alpha Kilo for the first time. While online travel agencies such as rival Expedia are well known in the U.S., Booking.com, which started in Europe, has to play catch-up here. Booking Holdings Executive VP and Chief Financial Officer David Goulden spoke about this recently at an investor conference.

“In the U.S., we still recognize, whilst we’re gaining lots of share, we have some brand awareness [to] try and build,” he said, according to a transcript, noting that the brand is now spending more on awareness marketing in the U.S. than it has historically. He also said that last year’s Super Bowl spot, which starred actor Idris Elba and heralded a yearlong campaign, generated “decent” results in terms of awareness and financials.

“For them to continue brand-building for a U.S. audience might make sense,” said Sileo about Booking.com’s Super Bowl spot.  

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