Digital Advertising Market to Gain Significant Growth Driven by Data-driven Advertising and Rise of Influencer Marketing


Published June 9, 2023

Market Scope & Overview

The Digital Advertising Market, as reported by SNS Insider, achieved a valuation of USD 502.79 billion in 2022 and is anticipated to attain USD 1401.39 billion by 2030, with a projected compound annual growth rate (CAGR) of 13.67% during the forecast period from 2023 to 2030.

Digital advertising refers to the practice of promoting products, services, or brands through various online platforms and channels. It involves using digital technologies, such as the internet, mobile devices, social media, search engines, and display networks, to deliver targeted marketing messages to potential customers.

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Major Key Players Included in the Report are:

  • Alibaba Group Holdings Limited
  • Google LLC
  • Baidu
  • Microsoft Corporation
  • Amazon Web Services
  • International Business Machines Corporation
  • Facebook
  • Twitter
  • Verizon Communication
  • Hulu LLC
  • Others

Market Analysis

The digital advertising market is influenced by several key drivers that shape its growth and evolution. The widespread availability of the Internet across the globe has significantly expanded the potential audience for digital advertising. As more people gain access to the Internet, advertisers have greater opportunities to reach their target customers online. Programmatic advertising utilizes automated systems and algorithms to buy and sell advertising space in real-time. It streamlines the ad buying process, improves targeting precision, and increases efficiency, making it a key driver in the market. The popularity of online video content has surged in recent years, leading to the growth of video advertising.

Impact of Recession

While a recession may initially lead to a decrease in overall ad spending, the market can still offer opportunities for advertisers to reach their target audience effectively. Advertisers who can adapt their strategies, capitalize on cost efficiencies, and understand the changing consumer landscape are more likely

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Advertising Services Market size to grow by USD 188.92 billion from 2021 to 2026, Driven by the growth in in-app advertising

NEW YORK, April 5, 2023 /PRNewswire/ — The global advertising services market size is estimated to increase by USD 188.92 billion from 2021 to 2026. The market’s growth momentum will progress at a CAGR of 5.18% during the forecast period. A major factor fueling growth in the advertising services market is the growth in in-app advertising. The rising popularity of in-app advertisements is one of the major factors that drive the global advertising services market, with mobile phone users spending more than 80% of their time on dedicated apps in comparison to the 20% time spent on browsers on mobile devices. Users spending high amounts of time on apps led advertisers to focus on in-app advertisements for their products and services. The platform helps app developers to generate revenue without having to charge the users to use their apps. In-app advertisements are cost-effective and help reach the target audience based on the data collected through the apps and cache files. Various brands also engage their target audience through multiple marketing channels and encourage them to post reviews and provide feedback about their products/services, enabling them to reach their target audience more efficiently. Hence, the rising popularity of in-app advertisements will drive the growth of the advertising services market during the forecast period. Discover some insights on market size during the forecast period (2021 to 2026) before buying the full report – Request a sample report

Advertising Services Market – Segmentation Assessment
Segment Overview
Technavio has segmented the market based on type (digital advertising, TV advertising, print advertising, OOH advertising, and others) and geography (North America, APAC, Europe, South America, and Middle East and Africa). 

  • The market share growth by the
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