Advertising and marketing industry edges towards greater inclusion | WARC

Advertising and marketing industry edges towards greater inclusion

United Kingdom
Diverse hiring practices

The results of the 2023 All In Census show the industry is making some progress on inclusion issues, with the headline All In Inclusion Index score at 69%, up two percentage points since 2021.

Additionally, a sense of belonging was up two percentage points (ppts) to 71% and a presence of negative behaviour was down one percentage point to 15%. 

Why it matters

Almost 19,000 practitioners from across the advertising and marketing industry took part in this year’s study, making it the largest survey of its kind undertaken by any UK industry. Speaking at the launch of the results, Caroline Dinenage MP – who sits on the House of Commons Women and Equalities Committee – pointed out that there’s an obligation to act on the responses, having asked the questions. She’d also like to see the work replicated in other sectors.

Addressing the issues raised will play an important role not only in attracting and retaining staff, but in producing work that more accurately reflects the country as a whole.

Key findings

  • Over half of women feel that taking parental leave has negatively impacted their career progression. Twenty-nine percent of women believe their gender is a hindrance to career progression in the industry, more than twice the proportion of men.
  • One in four women would not feel comfortable approaching their manager about menopausal symptoms.
  • Ethnic minorities taking part in the survey exceeded that of the UK working population; 18% of respondents were from a minority ethnic background, of those 4% were Black and 8% Asian.
  • Levels of discrimination, bullying and harassment of ethnic minorities are lower in 2023 than in 2021. Most notable is the decline in relation
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