Orangetheory® Physical fitness Faucets Grammy Award®-Winning Director Dave Meyers for Most current Marketing Campaign

Large-Vitality Location Showcases the Science Driving Industry’s Foremost Coronary heart Level-Primarily based Workout

BOCA RATON, Fla., Feb. 27, 2023 /PRNewswire/ — Orangetheory® Physical fitness announces the launch of The Science Powering It, the brand’s most recent artistic advertising marketing campaign directed by Grammy Award®-winner Dave Meyers. The marketing campaign, which will air nationally throughout linear and linked Tv, on the net online video and other top quality electronic channels, highlights the science that drives the workout’s style and sales opportunities to measurable final results. Coming out of the pandemic and paving the way for consumers’ mass return to IRL fitness, The Science At the rear of It signifies Orangetheory’s strong entry into 2023.

“The science driving heart level-based interval schooling is what fuels the core of our workout at Orangetheory. Combining that science with the related technologies and gamification that we pioneered for the marketplace around a decade in the past is an integral differentiator for us, and our users are viewing it lead to transformative success,” claims Kelly Lohr, chief promoting officer of Orangetheory Fitness. “We tremendously admire what Dave Meyers has completed in the tunes business and ended up fired up to see how he’d translate his resourceful energy to bringing this science to lifestyle.” 

For the spot’s setting, Meyers—best identified for directing audio films for some of present-day most significant artists (Missy Elliott, Ariana Grande, Katy Perry, Drake and Harry Models, to name a handful of)—selected L.A.’s renowned Popsicle Studios, house to iconic film projects such as the Batman franchise. There, the director transports viewers among worlds, from an in-studio Orangetheory practical experience to a stylized laboratory impressed by the company’s very own exercise lab. This fluid journey creatively signifies the member experience, displaying how the science of

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