Winterberry Group Announces Annual ‘Outlook’ for Estimated

NEW YORK, Jan. 18, 2024 (GLOBE NEWSWIRE) — Estimated overall ad spending in U.S. will post a robust 10.4-percent growth in 2024, reaching $570 billion – fueled by $17 billion in political ad spending, and continued transformation of data-driven advertising, from connected television (CTV) to numerous digital ad channels where double-digit percentage growth is expected, according to Winterberry Group which announces today its “Outlook for Advertising, Marketing and Data 2024” research estimates. The new research also includes a recap of 2023 ad spending across online and offline media channels.

The predictions from the strategic consultancy also included a variety of business drivers and trends, from macroeconomic influences such as interest rates and unemployment, to advertising-specific concerns, among them the loss of third-party cookies as reliable household and individual identifiers for advertising, and their attempted replacement by a variety of technologies and techniques. For the 18th consecutive year, the research was announced by Bruce Biegel, senior managing partner, Winterberry Group at a Marketing Club of New York program in New York City.

“Nearly half the projected ad spend growth will be driven by the forthcoming election cycle,” Biegel said, noting that the campaign for U.S. President and Members of Congress – which likely will be divisive – may dampen the ability of brands to connect with consumers, since brands tend to steer clear of ad-financing in media channels where controversy foments. “Still, the investment in data-driven channels will flourish – where spending on data, data services and data infrastructure is predicted to top $36 billion in 2024, a 13.9-percent increase.”

“Another predominant trend is that retail media networks – with impact on display, search and social – are expanding to become ‘commerce media networks,’ where platforms with significant first-party data are leveraged to support targeted, measurable business objectives,” Biegel said.

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Wade through that busy group chat as Google assistant helps Android Auto summarize texts

What you need to know

  • An APK deep dive showcases a new AI summary feature for Android Auto backed by Google Assistant.
  • When the AI deems a conversation “busy,” such as a group chat, it will summarize the multitude of texts instead of spamming drivers with its reading.
  • Google has consistently brought AI-backed summaries to its app ecosystem, beginning with generative AI features in Gmail and more in the Recorder app.

Google is seemingly working on a new AI-Assistant feature for drivers to help them stay in the loop safely.

In a 9to5Google APK deep dive, Android Auto seems primed to gain an “Assistant summarize your busy conversations” feature. The code shows this feature will potentially involve  SMS and RCS text messages from Google Messages.

Essentially, when receiving multiple messages through an area the AI deems “busy,” like a group chat, it will attempt to briefly summarize what everyone said. It’s likely Android Auto will still read aloud two messages back-to-back, but anything more than this would be met with a summary — if enabled.

The company’s description of the feature in the app states, “these summaries will be generated by artificial intelligence, so it’s possible there could be mistakes.”

More importantly, it remains unclear if the AI Assistant will read out your summary  while displaying it. Leveraging some developer options unearths what users may find, such as “show message summary” as a toggle alongside other messaging options. This can be easily disabled if the user doesn’t need it.

Android Auto's coming settings for its AI-backed summary feature.

(Image credit: 9to5Google)

The publication added that the sightings of this feature were spotted during v14.5.2 of the main Google app. The version is still in beta and it’s not entirely clear when users will see this AI-backed summary feature arrive for Android Auto, either.

It’s not surprising Google is shifting

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The BLU Group – Advertising & Marketing, La Crosse, Wisconsin, Partners With Bosshard Parke, Attorneys At Law

LA CROSSE, WISCONSIN, UNITED STATES, August 3, 2023/EINPresswire.com/ — The BLU Group – Advertising & Marketing, a full-service La Crosse, Wisconsin based ad agency that specializes in digital marketing, is proud to announce their partnership with Bosshard Parke – Attorneys and Counselors at Law. The BLU Group will be responsible for the development and execution of Bosshard Parke’s marketing plan, which is going to emphasize digital marketing. Some of services being provided include website design and development, blog writing, search engine optimization (SEO), Google Ads, local directories and citations, e-mail marketing, social media marketing, and online review and reputation management.

“Bosshard Parke, and all of their attorneys, are extremely well-known and respected in the La Crosse, Wisconsin area.” said Tony Roberts, CEO of The BLU Group – Advertising and Marketing. “When the opportunity to become their marketing partner presented itself, we pulled out all the stops to make sure they knew we had what it took to achieve their goals. We can’t wait to see the positive results that are sure to accompany our plan.”

Bosshard Parke has been serving residents and business owners in La Crosse County, and the surrounding area, since 1900. Their primary areas of practice include Personal Injury, Business, Family, Estate Planning, Wills and Trust, and Criminal Defense. With the help of The BLU Group’s marketing plan, and specifically their digital marketing strategies, they will be able to expand their brand awareness in La Crosse, Sparta, and other communities in the Coulee Region.

About The BLU Group Advertising and Marketing: The BLU Group is a full-service ad agency that specializes in Digital Marketing. Services include: Marketing Strategies, Logo Design, Print Advertising, Graphic Design, Billboard Design, Direct Marketing, Website Design, E-Commerce, Search Engine Optimization (SEO), Pay-Per-Click (PPC), E-Mail Marketing, Social Media Marketing, Public Relations,

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Fitbit eliminates popular group functions from the app

Update (Mar 27, 9:00 pm ET): Fitbit Challenges, Adventures, and open groups are long gone from the application.

What you need to have to know

  • Fitbit has announced it is eliminating troubles, adventures, and open groups from its application. 
  • These a few characteristics will continue to be offered until March 27. 
  • Fitbit verified buyers will nevertheless be in a position to develop non-public groups for competitions. 

It is been nearly 5 yrs, and only three decades considering the fact that the acquisition was finalized, but we are ultimately starting up to see particularly what we ended up frightened of immediately after Google acquired Fitbit. In a transfer that should really arrive as a surprise to certainly no one, Fitbit today introduced that it is eradicating even a lot more features from its app. 

In an e mail despatched to Fitbit customers, the business explains that adventures, open groups, and difficulties are currently being taken out from the application. This includes any trophies that you have acquired more than the yrs, through individuals extreme competitions with buddies.

(Graphic credit: Android Central)

The community component of Fitbit has often been really intriguing, as you could either spherical up a bunch of your pals to compete versus one yet another, or you could be part of a community team. As of March 27, you can only be capable to generate a “shut group,” and “connect with other end users in the Fitbit Group” through the Health and fitness & Wellness boards.

This is a further large blow to the Fitbit trustworthy, as Google looks articles with eradicating features and choices that assisted Fitbit develop into as common as it was. In a statement supplied to The Verge, Nicol Addison, head of communications at Fitbit and Nest stated “Fitbit identified that these

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TikTok refreshes its group recommendations as CEO prepares to testify before Congress

What you will need to know

  • For the initial time, TikTok has created its community concepts community.
  • These rules provide as the basis for all TikTok selections pertaining to information moderation on the platform.
  • TikTok’s group tips have also been up-to-date, and they will go into outcome on April 21.

TikTok is increasingly getting a status as the wild west of social networking, and for legitimate factors, chief among them the proliferation of from time to time perilous content material on the system. The shorter-kind online video songs provider is now using steps to even more rein points in with a new update to its neighborhood guidelines.

In a website put up (opens in new tab), TikTok’s Worldwide Head of Product Policy, Julie de Bailliencourt, wrote that the system is beefing up its principles all around AI-generated articles. This new update will come as generative AI proceeds to get traction amongst tech giants like Google and Microsoft. The research giant, in individual, not too long ago unveiled new AI equipment for Gmail, Docs, Slides, Sheets, Meet up with, and Chat. The element can do things like develop pictures, audio, and films for you in Slides in a make any difference of seconds.

TikTok has also current its procedures close to detest speech and hateful actions, adding “tribe” to the record of attributes safeguarded by its suggestions. Additionally, the ByteDance-owned enterprise has expanded its data on how it safeguards “civic and election integrity.”

Extra than 100 companies globally have pitched in to help notify TikTok’s refresh pointers. The supreme goal is to bolster the platform’s procedures and “react to new threats and probable harms,” according to Bailliencourt.

The new guidelines will arrive into force commencing on April 21, and TikTok programs to teach its pool of moderators in excess of

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Midway group seeks sources for PFAS contamination

EL PASO COUNTY — A southern El Paso County neighborhood is on the lookout to secure grant cash to tackle a problem it’s facing with contaminated water.

All through the final 10 years, communities in sections of El Paso County have uncovered Perfluoroalkyl and Polyfluoroalkyl Substances regarded as PFAs in the water. In 2016, persons dwelling in Safety-Widefield and Fountain realized the contamination arrived from firefighting foam from Peterson Air Force Foundation.

Since the discovery, funding has compensated for various drinking water cure services in the two Security-Widefield and Fountain.

For a person group in southern El Paso County, the PFAs concentrations have been all-around for a long time, but neighbors say you will find a renewed problem for the contamination.

“We’ve been traveling beneath the radar,” Liz Rosenbaum who cofounded the Fountain Valley Thoroughly clean Water Coalition explained, “but once the EPA lowers the MCL [Maximum Contamination Levels] standards to 20 or fewer, we’re heading to have quite a few of our PFAS ranges exceed that new advisory so that places into a form of crisis zone.

Rosenbaum moved to Midway in 2018 but has lived in southern El Paso county for decades. The h2o company for the location is Wigwam Mutal H2o Firm.

She not too long ago had h2o testing accomplished for her dwelling and three other people in the neighborhood. The modern tests showed the total amount of PFAS ended up earlier mentioned the 70 sections for each trillion at this time thought of unsafe. There are a lot of varieties of PFAs and some of the unique ones tested, it confirmed figures in the 20 sections for each trillion.

FSG Water Test Results 1.jpeg

KOAA, Midway water test success

Exam outcomes exhibit stages of contaminants nevertheless exist in the Midway space of El Paso County.

Rosenbaum said those numbers are

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