Leveraging Digital Marketing to Grow e-Commerce Platform & Advertising Operations as Sector Online Channel Expands

NASDAQ:LQR

Online alcohol beverage sales expected to continue to increase…

Founded in January 2021, LQR House Inc. (NASDAQ:LQR) is an emerging company that operates a growing online marketplace in the wine and spirits e-commerce space to facilitate overall sales and promote various brands. The company’s e-commerce platform is CWSpirits.com. LQR House is the company’s marketing agency focused on the alcohol industry. LQR is executing a strategy to become the go-to online source for alcohol brands. Some 44% of alcohol purchases were made online in 2020, according to IWSR Drinks Market Analysis, up from a pre-pandemic 19% in 2019. The company believes this bodes well for its strategy.

The company’s digital marketing activities are conducted through LQR House, while e-commerce is operated through the CWS platform. LQR is pursuing a three-pronged strategy built on three key pillars: e-commerce; growing its product portfolio and marketing emerging brands. The strategy includes providing full-service digital marketing and brand development services to brands in the alcohol sector. The company expects revenue to continue to grow as consumer awareness of the platform increases and as it expands the number of brands in its marketing portfolio. Moreover, the company’s strategy is to complement this anticipated organic growth with strategic M&A, including the potential purchase of and / or investments in marketing clients that might benefit from becoming a majority-owned LQR subsidiary.

To become what the company calls the “digital face of the alcohol space,” LQR is developing the infrastructure to offer a one-stop-shop of service and solutions to help alcohol and spirits brands grow and to make CWSpirits.com a leading platform for consumer engagement and purchases in the competitive alcohol industry. To boost brand visibility and drive consumer demand, the company uses a variety of marketing tools, including promotional activities leveraging a growing network of more than

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Top 26 AI Marketing Tools to Grow Your Business in 2024

The use of artificial intelligence (AI) in marketing has hit the mainstream. You would be hard pressed to find companies—big and small—that don’t use top AI marketing tools to promote their brands or businesses.

If you’re a blogger, an e-commerce entrepreneur, or an affiliate marketer, taking advantage of AI-powered marketing tools should be a part of your business game plan. With it, you can run and put together an effective marketing strategy that would allow you to hit your goals faster.      

What is an AI Marketing Tool?

An AI marketing tool is a software or platform that uses artificial intelligence technology to create automated decisions. These decisions are based on collected data that’s analyzed and interpreted together with the market trend. The goal is to develop a marketing strategy that anticipates the buyer’s next move. 

All of this is done in real time without the intervention of an actual human. It’s this capacity to make automated decisions at lighting speed that makes AI marketing tools for business so formidable.


Best AI Marketing Tools You Should Be Using Today

Top

ai marketing tools

2024

Jasper.ai

Price (Monthly): $40 for Starter (20,000 words) / $82 for Boss Mode (50,000 words)

Best Features:

  • Content Generation
  • Tone of Voice Settings
  • Machine Learning
  • Plagiarism Checker
  • Customizable Templates

Once known as Conversion.ai, Jasper is an advanced AI marketing tool intended to create high-quality ad copy, emails, landing pages, articles, or social media posts. This tool uses the GPT3-model developed by OpenAI to write human-sounding text. It also has built-in templates for AIDA, Feature to Benefit, PAS, and Before-After-Bridge Framework. All you need to do is add your brand name or product, and it will generate the copy for you. 

E-commerce shops can also produce product descriptions using this powerful AI. It can generate Amazon product bullet points

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Advertising Services Market size to grow by USD 188.92 billion from 2021 to 2026, Driven by the growth in in-app advertising

NEW YORK, April 5, 2023 /PRNewswire/ — The global advertising services market size is estimated to increase by USD 188.92 billion from 2021 to 2026. The market’s growth momentum will progress at a CAGR of 5.18% during the forecast period. A major factor fueling growth in the advertising services market is the growth in in-app advertising. The rising popularity of in-app advertisements is one of the major factors that drive the global advertising services market, with mobile phone users spending more than 80% of their time on dedicated apps in comparison to the 20% time spent on browsers on mobile devices. Users spending high amounts of time on apps led advertisers to focus on in-app advertisements for their products and services. The platform helps app developers to generate revenue without having to charge the users to use their apps. In-app advertisements are cost-effective and help reach the target audience based on the data collected through the apps and cache files. Various brands also engage their target audience through multiple marketing channels and encourage them to post reviews and provide feedback about their products/services, enabling them to reach their target audience more efficiently. Hence, the rising popularity of in-app advertisements will drive the growth of the advertising services market during the forecast period. Discover some insights on market size during the forecast period (2021 to 2026) before buying the full report – Request a sample report

Advertising Services Market – Segmentation Assessment
Segment Overview
Technavio has segmented the market based on type (digital advertising, TV advertising, print advertising, OOH advertising, and others) and geography (North America, APAC, Europe, South America, and Middle East and Africa). 

  • The market share growth by the
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Ad spending forecast to grow 6% in 2023 as digital priorities shift

Dive Brief:

  • Advertisers are expected to spend an estimated $509 billion in 2023, up 6% from $481 billion last year, according to findings by the Winterberry Group shared with Marketing Dive.
  • An estimated $307 billion, just over 60% of the total, is expected to occur on online channels, according to the report, “The Outlook for Advertising, Marketing and Data 2023.” CTV is expected to be a big recipient of investments, growing at a rate of 27%.
  • Investments in data segments, including data, data services, platforms and identity are projected to increase 7% year-over-year for a total of $34 billion.

Dive Insight:

The Winterberry Group’s report pushes back against some of the grimmer trends seen in the second half of 2022, when the industry began losing steam. Inflation and economic woes have put a strain on the industry, leaving some in fear of what 2023 will hold. While digital growth is likely to decelerate in the months ahead, overall it will remain strong, with certain sectors expected to see significant growth, per the report.

Investment shifts within the digital advertising sector are not surprising, given the momentum behind CTV, digital out-of-home and influencer marketing. While CTV is leading the digital growth pack, digital-out-of-home channels are expected to grow 10% while influencer channels are expected to grow 17.5%.

An overarching theme is how budgets shifts within digital marketing are likely to have a bigger impact on the landscape in 2023 than the years-long shift away from offline channels. The total offline spend in 2023 is estimated to be at $201.9 billion, with newspaper, magazine, radio and linear TV spend to drop between one and eight percent.

An increased reliance on artificial intelligence (AI) and the need for ongoing updates to data infrastructure are also bound to impact the marketing industry.

“The rising

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