Bravo Media strengthens its position in HK’s OOH advertising market

In response to the growing demand for digital formats, Hong Kong-based out-of-home media agency Bravo Media will be introducing additional digital initiatives, including digital pillar zones at MTR East Tsim Sha Tsui station and a dynamic digital impact zone at Admiralty station later this year.

Founded in November 2021, Bravo Media is specialised in transit advertising. Currently, Bravo Media is the advertising agency operating Citybus bus body advertising and the exclusive advertising agency of MTR advertising managing media resources across MTR’s East Rail Line, Tuen Ma Line, Light Rail and MTR Bus.

In fact, the launch of the MTR advertising contract has already seen remarkable zone domination campaigns by several clients, showcasing the power of MTR advertising, according to Richard Petignaud, managing director of Bravo Media.

For example, WeChat HK has successfully fully wrapped 24 pillars at MTR Lok Ma Chau station, promoting its HK e-wallet for seamless cross-border transactions. On the other hand, Sun Life has implemented a captivating zone domination strategy at the interchange platform of the East Rail Line in MTR Admiralty station to promote its SunJoy Global insurance plan.

“We take immense pride in our team’s exceptional performance and unwavering dedication to achieving these milestones. We are committed to providing our clients with innovative advertising formats and tailor-made solutions that maximise their return on investment through MTR advertising,” Petignaud added.

As we head towards 2024, Bravo Media also launched its exclusive advertising concession to operate media resources on MTR’s East Rail Line, Tuen Ma Line, Light Rail and MTR Bus starting 1 January 2024.

This significant contract win and transition mark a major milestone for Bravo Media, further solidifying its position as a key player in Hong Kong’s out-of-home advertising market.

MTR Corporation is the largest public transport service provider in Hong Kong with an average

Read More ...