Sault joins partnership to learn marketing, advertising strategies

Sault Ste. Marie is part of a new partnership with other communities that will help them boost marketing and advertising efforts.

SAULT STE. MARIE — The Soo is teaming up with other Michigan communities to boost marketing and advertising efforts for small businesses.

Place + Main Advisors are partnering with Sault Ste. Marie, Blissfield, Wayland and Rogers City for the Community Storytelling 2.0 service. Over the course of four months, these communities will work together to share ideas and learn how to market themselves.

The first meeting of the communities took place in late October, and until February the group will meet three more times to discuss tactics, statistics and why some marketing does and doesn’t work.

In addition to marketing and advertising skills, community leaders will learn how to get involved with the online presence of Pure Michigan. Local downtown directors and some business owners involved in the service will be able to directly post or coordinate with Pure Michigan social medias.

“One of our goals at the DDA is to bring awareness to our downtown, and having the opportunity to strengthen our presence on the Pure Michigan platform is huge,” said DDA Director Stephanie Sprecker.

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During one future meeting which is yet to be scheduled, Place + Main advisors will be in Sault Ste. Marie to interact directly with business owners to help them get on the same page as a group. Together, business owners can learn how to get access to important statistics, such as tourist demographics, and why they are important to marketing.

“Meeting number three will actually be in the individual communities, giving the small businesses an opportunity to come and hear about the different marketing opportunities that exist and how to utilize the Pure Michigan platform themselves,” said Kirsten Borgstrom, principal of Place + Main Advisors.

Officials said this connection to Pure Michigan helps the city stay involved

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Ad Tech Veteran Bernie Sham Joins IMPACT+ as Product Marketing Director

IMPACT+, a global pioneer in helping marketers measure and reduce the environmental impact of their digital ad campaigns, has hired ad tech veteran Bernie Sham as the company’s new product marketing director.  

Sham, who has worked in the ad industry for almost two decades for companies including IPONWEB, Mediacom, Quantcast, and Omnicom Media Group (OMG), will be responsible for driving awareness and industry-wide adoption of the advertising platform’s advanced suite of sustainability solutions.  

IMPACT+ is on a mission to make digital advertising better, enabling all participants in the digital advertising ecosystem to understand and optimise the environmental impact of their media spend. Clients include L’Oréal, Nestlé, P&G, Xandr, and Teads.  

Sham brings with him a wealth of experience to his new role, having worked in the industry for 18 years at both agencies and tech platforms. Before joining IMPACT+, Sham helped establish the product marketing function for IPONWEB, before its acquisition by Criteo, where he helped launch the MediaGrid (now Criteo Commerce Grid). 

Prior to that, he was a senior product manager at Quantcast, where he developed the company’s ad platform, focused on measurement, targeting, and inventory. He also headed up Omnicom’s programmatic offering, moving to the agency in 2011 at the advent of RTB to help with the development of the company’s trading desk. Starting his career in 2005 at Zenith Optimedia, he has also held senior roles at Mediacom and Kenshoo (now Skai).  

He is the fifth team member to join the global company’s UK team in less than a year. Other arrivals include Sahra Monfort (brand & agency partnerships), CMO James Jones and senior director of publisher & ad tech partnerships, Lucy Zakrzewska. He will be based in London and will report directly to CMO Jones.

Bernie Sham, Product Marketing Director, IMPACT+

Jones said: “I’m delighted

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Samsung joins Google in RCS shaming Apple

Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.

The video, titled “Green bubbles and blue bubbles want to be together,” shows a Romeo and Juliet-style conversation between two users who want to be together, but who are kept apart by one of their “parents.”

“What did green ever do to them? We’re bubbles too,” one of them asks.

The “bubbles,” of course, are a reference to Apple’s iMessage interface which shows feature-rich blue bubbles for messages sent between Apple users, and discordant green SMS bubbles with reduced functionality when Android users participate in the chat. This two-class system is especially frustrating in countries like the US where about half the population is using an iPhone and the other half is running Android on a Samsung device.

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NEVILLE CRAWLEY, SEASONED PRODUCT AND TECHNOLOGY EXECUTIVE, JOINS COMMUNITY-POWERED SHOPPING PLATFORM SLICKDEALS IN NEWLY-CREATED ROLE OF PRESIDENT

LOS ANGELES, Jan. 26, 2023 /PRNewswire/ — Slickdeals, the only shopping platform powered by millions of avid shoppers sharing and discovering the most up-to-date online deals and coupons, today announced that Neville Crawley has joined the company in the newly-created role of President.

“Bringing Neville on board marks the end of an exhaustive process where we sought out an executive with technical and product expertise, strong strategic business thinking, and proven people leadership that fits our company culture,” said Josh Meyers, CEO, Slickdeals. “As a cross-departmental leader, he will connect product, marketing, technology and sales initiatives across the organization in pursuit of our mission of helping savvy shoppers win at shopping.”

Crawley is a seasoned product and technology executive with a strong track record of growth and value creation having served as a President and CEO with multiple technology companies before joining Slickdeals, including OppFi, Kiva and Quid.

“Having been introduced to Slickdeals, I quickly became an avid user myself. This deeply passionate community of shoppers helping shoppers that is uniquely Slickdeals provides a treasure trove of opportunity for folks to discover new products at exciting prices,” said Neville Crawley, President at Slickdeals. “But the complexity that shoppers face is increasing. We’re going to continue to provide shoppers with the tools they need to help them win.”

Crawley earned a bachelor’s degree from the Manchester Metropolitan University and an MBA from London Business School. His Slickdeals username is northernsky.

About Slickdeals
Slickdeals is the only shopping platform powered by a volunteer army of 12 million avid shoppers helping other shoppers find, evaluate and share the most up-to-date online deals and coupons from all the top retailers. Through community-powered shopping, Slickdeals

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Galaxy A53 joins older cousins, gets updated with January 2023 security patch

The Galaxy A53 is currently the best mid-range Samsung phone available on the market, but its maker isn’t discrimating against other models when it comes to updates. That is probably be why the Galaxy A53 5G is only getting an update with the January 2023 security patch after some of its predecessors, like the Galaxy A50, A52, and A52s 5G.

But the wait for the January security update for Galaxy A53 owners should finally be over. The device is getting a new update with firmware version A536EXXS4BWA4 in a few countries, including Brazil, Paraguay and Bolivia, and it is likely to get the same update in other markets in the coming weeks.

As mentioned in the title, the Galaxy A53’s newest update includes the January 2023 security patch. Sadly, that’s it for what’s new with the update. It means that if you continue to face some bugs and issues after installing Android 13, this update probably won’t fix any of them (though to be fair, Android 13 and One UI 5.0 have been surprisngly stable since day one).

Still, as it stands, many owners, assuming they care, will be happy they received the January security patch before the month ended. If you own a Galaxy A53 (with model number SM-A536E), you should head into the phone’s Settings » Software update menu and tap the Download and install button.

Alternatively, you can download the latest Galaxy A53 firmware for your country from our archive and install it on the phone using a Windows PC.

Android 13 is just the beginning of updates for the Galaxy A53

The next meaningful update for the Galaxy A53 is likely to be One UI 5.1. And since Samsung has promised four OS upgrades for it, there are now three big updates remaining and the Galaxy

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