Small businesses often have a tight marketing budget to work with, which can make promoting your business a challenge. The good news is, there are plenty of ways for you to market yourself to your customers without spending any (or much) money.
Now as a business owner, you probably don’t have the time to research and identify these free marketing ideas, so we’ve taken care of that for you.
In this post, you’ll find a ton of free and low-budget ways to market your business.
Table of contents
- Free and fast marketing ideas
- Free marketing ideas that require a bit more effort
- Quick marketing ideas that require a little more budget
Free and fast marketing ideas
These strategies are 100% free and don’t require a ton of resources or time (since we know that time is money).
1. Create a free Google My Business account
For local businesses especially, a Google Business Profile has become one of the most effective free marketing strategies available. This must-have piece of marketing collateral allows your business to show up on Google Maps, the local section of Google Search, and the right-side Knowledge Panel for branded searches.
An example of a Google Business Profile Accessed from Google Maps
But in order for your Business Profile to show up higher on Google Maps or local results, you need to optimize your Business Profile, and in order to optimize it, you need to have verified ownership of it—which is done through your Google My Business account.
2. Post (and engage) on social media
Increasing social media engagement and building a community online is a free way to grow your small business while expressing your brand’s personality and building trust with your audience. Create business accounts and participate in the big social media sites—Facebook, Instagram, LinkedIn, Twitter,