The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032
LONDON, May 2, 2023 /PRNewswire/ — As per The Business Research Company’s Direct Mail Advertising Global Market Report 2023, the global direct mail advertising industry size will grow from $74.6 billion in 2022 to $76.9 billion in 2023 at a compound annual growth rate (CAGR) of more than 3%. The size of direct mail advertising market is then expected to grow to $84.7 billion in 2027 at a CAGR of more than 2%. Going forward, increasing government support, benefits associated with direct mail advertising, rising urbanization and an increasing consumer preference for direct mail advertising will drive the market.
The global direct mail advertising market is highly fragmented, with a large number of small players operating in the market. RR Donnelley was the largest competitor with 0.75% share of the market, followed by Quad/Graphics IWCO Direct (Steel Connect, Inc), Cenveo, Valassis Communications Inc., Modern Postcard, Postcard Mania, Hibbert, Harte Hanks, and Gunderson Direct.
Learn More On The Direct Mail Advertising Market Report – https://www.thebusinessresearchcompany.com/report/direct-mail-advertising-global-market-report
Direct mail advertising companies are focusing on 3D direct mail campaigns to modernize direct mail advertising. 3D direct mail campaigns are interactive as well as provide a visual media experience to target customers. For instance, in March 2021, R.R. Donnelley & Sons Company, a US-based printing company, launched a portfolio of 3D solutions to assist manufacturers and retailers in creating rich user experiences and accelerating time-to-market. RRD’s end-to-end 3D suite, which enables simulations and digital prototyping that maximize the potential of augmented reality (AR) and mixed reality (MR), is designed to utilize the power of emerging technologies such as 5G and spatial