Tag: Mapping

Advertising & Marketing

Mobile Advertising Industry: Mapping Trends in Targeted Digital Marketing (2023-2033)

New York, USA : In the past few years, The primary focus of the report is on the status, demand, future opportunity, forecast period, and growth opportunity. Moreover, the survey report focuses on the development, manufacturing companies, key market, investors, and the cost capital. The objective of the study of the

Mobile AdvertisingIndustry

gives a proper idea of the market present scenario so that each and every enterprise or manufacturer will not experience the issues that occur due to the lack of information.

The mobile advertising market is anticipated to witness an exponential CAGR of 18.8% from 2017 to 2025.

Request the sample copy of report @https://www.persistencemarketresearch.com/samples/19087

The proliferation of social media, affordable smartphones, and rapidly improving 4G LTE network infrastructure in emerging economies have all directly benefited themobile advertising market. Large technology giants such as Facebook and Google consider it to be the future of advertising and have invested big bucks to increase the overall visibility of the mobile advertising market. Millions of customers in developing countries are coming online for the first time on smartphones, driving the advertising shift from one that is desktop oriented to one that is mobile-centric or even mobile only.

Key Players:

The report has profiled some of the Important players prevalent in the global likeAmobee, Tune, Smaato, InMobi Technologies Private Limited, Millennial Media Inc, Pandora Media, Twitter, Chartboost, Facebook, and Google and more.

This report covers the sales volume, price, revenue, gross margin, manufacturers, suppliers, distributors, intermediaries, customers, historical growth and future perspectives in the Mobile Advertising.

  • The messaging segment has a single digit revenue share in the mobile advertising market and is projected to lose market share over the course of the forecast period. Customers typically do not read advertisements if they are delivered in message format and that is why
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Advertising & Marketing

Use of Projection Mapping in Advertising and Marketing Campaigns in India

Projection mapping—an innovative, creative advertising and marketing technique—has been gaining popularity in India. It involves projecting images and videos onto buildings, objects and other surfaces to create an immersive experience that captivates audiences and leaves a lasting impression. Here, Avijit Samajdar, CEO, Axis Three Dee Studios, discusses intricacies of the projection mapping technique.

The use of projection mapping in advertising and marketing campaigns has proven to be an effective way to engage audiences and increase brand awareness. This technique can be used to promote products, services, events and even social causes. Projection mapping can help create a unique and memorable experience for consumers, which can lead to increased brand loyalty and sales.

One of the key benefits of projection mapping is its ability to create a sense of wonder and excitement. Using this technique, brands can create a truly immersive experience that transports consumers to another world. This can be particularly effective when promoting products or services that are difficult to explain or demonstrate through traditional advertising methods.

Another advantage of projection mapping is its versatility. It can be used in different settings, from large-scale events to small pop-up shops. Projection mapping can also be used to create interactive experiences that allow consumers to engage with brands in new and exciting ways.

In India, projection mapping has been used in a variety of advertising and marketing campaigns. There are several types of projection mapping techniques that are commonly used in advertising and marketing campaigns in India. Here are a few examples:

1. 2D Projection Mapping: This technique involves projecting images and videos onto a flat surface, such as a wall or a screen. The 2D projection mapping technique is often used to create a dynamic and immersive backdrop for events or to showcase products and services in a unique way.

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Advertising & Marketing

CMO Strategies: Mapping display trends across site and newsletter advertising — direct and programmatic

Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like retail media and social media — to identify key trends and best practices in our CMO Strategies series. 

In this installment, Digiday+ Research focuses on an analysis of the display ad landscape and its role in marketers’ playbooks. Our first report focused on social media usage and budgets and our second report focused on an analysis of the retail media landscape. Future reports will focus on ad-supported streaming usage and budgets and retail and social media platform specifics.

When ad spending slowed on some marketing channels in late 2022 amid talks of recession, and advertisers began to get cold feet about where and when to execute their remaining 2022 budgets, some turned to tried and true programmatic and turnkey display ad products. 

During the fourth quarter of 2022, publishers and media buyers alike reported a heightened focus on programmatic and display advertising thanks to publishers wanting to highlight the quick-turn ad slots and to keep ad dollars coming in-quarter. Advertisers, as well, wanted to burn up their remaining budgets before the year concluded. 

News publisher The New York Times Company even saw digital ad revenue grow in Q3 2022 compared to the same period in 2021, primarily due to higher direct-sold advertising at The New York Times Group (which does not include The Athletic) and the addition of ad revenue from The Athletic, which started serving display ads at the end of the quarter. 

Yet despite year-end display ad buying activity, publishers experienced a rocky start to 2023, with many reporting a significant revenue slowdown in the first-half of the year. The month of January alone was pacing between 10% to 25% off projected targets, largely driven by a

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