Miami Marketing Firm To Share Digital Advertising Trends With Arts Organizations

In his presentation at the digital marketing bootcamp, Mr. Khalil will share strategies he and his team utilized to help the County’s cultural arts programs successfully emerge from the pandemic, which shuttered performing arts spaces and forced venues to reimagine how to deliver arts to their constituents. For the Miami-Dade County Department of Cultural Affairs, Mr. Khalil developed and implemented marketing campaigns that relied heavily on digital initiatives. The campaigns he and his team created helped sell tickets, fill seats, and breathe new energy into the County’s diverse cultural arts programs.

In addition, at the bootcamp, he will explain how The Weinbach Group’s digital marketing activities on behalf of the Department of Cultural Affairs allowed County employees to better measure advertising investments and, ultimately, choose more efficient allocations of their finite marketing resources.

“It’s been an incredible collaboration working with the Miami-Dade County Department of Cultural Affairs,” said Mr. Khalil. “With its dynamic staff, we have implemented a robust digital marketing program that reaches diverse audiences of all age ranges, and it has successfully brought audiences back to the arts, post-pandemic. I’m looking forward to sharing the details of this successful endeavor with participants of the digital marketing bootcamp.”

MAMP and the Arts & Business Council of Miami bring together professionals in the arts and creative fields to examine trends in marketing. The series connects members of the arts community with experts who provide advice about how to reach new audiences, learn engagement tactics, and maximize their budgets.

The June 11 bootcamp will take place at the Adrienne Arsht Center from 8:00 am to noon and will showcase thought leaders sharing valuable insights to help arts organizations enhance their digital

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10 Best Email Marketing Software Of 2024 – Forbes Advisor

The key to running successful email marketing campaigns boils down to the methods you use. It starts with the tools you use, how you build and segment your email list and studying the results of your campaigns. Here are a handful of email marketing tips to help you improve your strategy:

1. Use Tools Made for Email Marketing

Standard email services, such as Microsoft Outlook and Gmail aren’t meant to be used for email marketing. When you use email marketing software, you can easily manage a contact list, generate leads and send and track bulk and blast emails. Many of the tools made for email marketing include features or integrations with other types of software to help with marketing, such as CRM and landing page builders.

2. Build Your Email List Proactively

You may already collect email addresses from customers after an interaction with them, but there’s more you can do to build your email list. Whether you sell a physical product, digital item or a service, you should have some information that’s valuable to offer for free—or for an email address. Offer e-books, free trials, coupons or a webinar to leads and all they have to do is provide an email address.

These free offers you create can live on your website and you can promote them on social media or through digital advertising. As you grow your email list, you can then start segmenting, which helps you market to each group with better intent.

3. Segment Your List by User Intent

Segmentation is one of the key factors of effective email marketing. When you divide your audience into groups that separate user interests, you can create more personalized campaigns. At the very least, you can segment your audiences by purchase history (customers vs. leads), but you can go

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Top Social Media Marketing Agencies for 2024

The days of restricting your media to traditional channels are well gone. Most businesses have a finite social media marketing budget, so it makes sense to spend it carefully. Marketing through social media can be highly effective and cost-efficient. If your customers and potential clients are on social media, then you need to be visible there too. 

Many businesses either lack the time or skill to devote to running their social media marketing campaigns themselves. According to a marketing survey we conducted, marketers identify social media marketing as the source of their highest digital marketing ROI, with 38.5% of respondents affirming its effectiveness. Yet, it’s important to note that while social media excels in delivering immediate ROI, SEO stands out for its contribution to overall marketing objectives and its unmatched cost-effectiveness over time.


Top Social Media Marketing Agencies for 2024:

Top

social media marketing agencies

2024

Disruptive Advertising

Size: 50+

Best for: Businesses of all sizes

Minimum Project Price: $5,000 onwards

Location: Pleasant Grove, Utah

Channels: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter

Utah-based Disruptive Advertising splits its services into PPC management, site testing, analytics consulting, and software. In terms of social media marketing, their primary focus is on PPC, Facebook, and LinkedIn ads in particular.

They see their clients’ bottom line as their top priority. To maximize returns, they optimize their clients’ PPC campaigns every week. The social media marketing company continuously optimizes their ads and targeting to achieve the highest yield and lowest costs possible.

Disruptive Advertising describes itself as being on a mission to change the world—one click-at-a-time. They test and analyze every aspect of your campaign and rigorously optimize it from click-to-close. 

Although Disruptive Advertising sees Google ads as the powerhouse of PPC advertising, they recognize the importance of Facebook for B2C marketing, and LinkedIn for

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Are Candy Canes For Kids? – Advertising, Marketing & Branding


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Do candy canes have special attractiveness to kids? That was the
issue in a recent decision issued by the Distilled Spirits
Council of the United States.

The DISCUS Code of Responsible Practices for Beverage Alcohol
Advertising and Marketing
prohibits distilled spirits marketers
from advertising their products to underage consumers. According to
the Code, advertising and marketing materials should
“primarily appeal” to people who are at least 21 years
old. Materials are considered to “primarily appeal” to
underage consumers “if they have special attractiveness to
such persons beyond the general attractiveness for persons of legal
purchase age.”

Sazerac’s Fireball Whisky brand ran a promotion featuring
candy cane shaped packaging. Apparently, the company sold big
plastic candy canes that included small bottles of the whisky.

An industry member complained to DISCUS, arguing that the use of
the candy cane themed packaging violated the DISCUS Code, on the
grounds that it has primary appeal to minors. Sazerac vigorously
disputed the complaint.

The DISCUS Code Review Board said that reviewed the parties’
arguments and could not reach a majority decision about whether the
promotion violated its Code. (It didn’t share any more details
about what the specific areas of dispute were.) In accordance with
the DISCUS Code procedures, the complaint was then forwarded to the
DISCUS Outside Advisory Board for its own review.

The Outside Review Board determined – without sharing its
reasoning — that the promotion did not violate the DISCUS Code,
holding that the Fireball packaging did not have special
attractiveness or appeal to individuals below the purchase age. The
Board said, however, that “caution was warranted when using
holiday or candy themed packaging to

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3 Advertising & Marketing Stocks to Watch Amid Industry Woes

The rise in service activities, along with increased digital marketing services and the success of the work-from-home trend, is enabling the Zacks Advertising and Marketing industry to counter the prevailing revenue softness.

Customer-centric approaches to business, digital strategies, and technology investments are helping Publicis Groupe S.A. PUBGY, National CineMedia, Inc. NCMI and AdTheorent Holding Company, Inc. ADTH to sail through the current testing times.

About the Industry

The Zacks Advertising and Marketing industry comprises companies that offer an extensive range of services, including advertising, branding, content marketing, digital/direct marketing, digital transformation, financial/corporate business-to-business advertising, graphic arts/digital imaging, healthcare marketing and communications and in-store design services. Prominent players from the industry include Interpublic and Omnicom. The pandemic has changed the way industry players have conducted business and delivered services so far. Currently, the industry’s key focus is on channelizing money and efforts toward media formats and devices. To position themselves suitably in the post-pandemic era, service providers are increasing their efforts toward formulating strategic initiatives and identifying sources of demand.

What’s Shaping the Future of the Industry?

Economic Recovery: The sector is a major beneficiary of the broader economy and service activities. According to the Bureau of Economic Analysis, GDP grew at an annual rate of 2.5% in 2023 compared with 1.9% growth in 2022. Economic activities in the non-manufacturing sector are in good shape. The Services PMI measured by the Institute for Supply Management has stayed above the 50% mark for the past 14 months, indicating continued expansion.

Reviving Demand: The industry is mature, with demand for services remaining stable over time. Revenues, income and cash flows are anticipated to gradually reach the pre-pandemic levels, aiding most industry players to pay out stable dividends.

Digital Marketing Gathering Steam: Digital media consumption has shot up, with consumers spending more

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Will the BBC go ad-supported? Marketing experts assess broadcaster’s ‘radical’ options as licence fee increase looms | Analysis

Amid the rise of connected TV (CTV), traditional linear channels are in decline, forcing players within the space to find creative solutions to maintain their audiences. For the BBC, iPlayer has served as its answer to competing CTV offerings like Netflix, Disney+, Amazon Prime, and more.

However, CTV itself isn’t immune to problems. The abundance of streamers, channels, and consumption mediums has left audiences fragmented, making them harder to pin down—arguably leading to the rise of advertising solutions like retail media.

CTV itself has seen creative advertising solutions implemented to win over consumers in an increasingly competitive market. Namely, several streamers recently launched both ad-supported and ad-free tiers, as well as Netflix’s option for brands to purchase ad buys on its platform.

The BBC has been left somewhat stuck in the crosshairs—caught between being a linear TV channel and a streaming service. According to the BBC, its TV licence accounted for roughly 65% of its income in 2023, amassing £3.75 (US$4.75) billion of its £5.73 (US$7.26) billion total income.

As it trials a series of strategies to generate new income streams, including a partnership that sees Disney sponsor its popular show Doctor Who, the UK Government announced a £10.50 (US$ 13.30) increase in price for the BBC’s TV licence from £159 (US$ 201) to £169.50 (US$ 214.73) a year as of April 2024.

It has also stated that a review of both the licence and “alternative funding options” is ongoing, as well as a plan to “radically transform and renew” its online offerings, which could potentially see the licence scrapped altogether.

‘It’s important to ensure that accompanying ads are both relevant and personalised to resonate with the target audiences.’

 Paul Briggs, SVP Europe at Silverpush

On the potential impact among audiences and advertisers, Paul Briggs, SVP Europe

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