Tag: media

Advertising & Marketing

Advertising and Marketing Communications Management Students Reach Finals in Digital Media Marketing/Advertising Competition

A group of talented advertising students from St. Clair College – School of Media Art and Design have emerged as finalists in Perdue University’s Digital Media Marketing competition, showcasing their innovative skills and strategy in the dynamic field of digital media.

Working on the case study since mid-September the team of Zachery Dillen, Sara Rupert, Emma Carosella, and Dalton Drouillard have secured their place in the finals of the event.

The Digital Marketing Competition (DMC) known for its emphasis on cutting edge digital media strategies drew participants from across the globe, and our students have proven their strength amongst a pool of highly talented contenders.

The St. Clair College team’s entry stood out for its creativity, strategic approach, and creative utilization of the latest trends in digital media advertising. The students demonstrated an exceptional understanding, of consumer behavior, media channels, media planning, and technological trends in the ever-evolving landscape of digital media and advertising.

Team coach, Professor Scott Briscoe said: “The students put in the work and effort to make this happen. As a group they spent roughly 40-60 hours on this competition case study solution. This is a testament to their dedication, as they still attended all classes kept up with their course work and part time jobs. They’ve developed some outstanding solutions to this marketing problem. Their work ethic and strategic thinking was outstanding.

The DMC finals take place this Saturday December 2, 2023. The students in the Advertising and Marketing Communications program have created a live watch party event to take place at 10:00am at The St. Clair Center for the Arts.  The St. Clair College team will have the opportunity to present their creative, strategic ideas at 12:30pm.

The Advertising and Marketing Communications invite; the community at large, members of the media, and industry professionals to

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Android Google

Google Cast control notifications now part of Android media player

“Media controls for Cast devices” have long appeared as a standard notification (as shown above), but they are now part of the Android 13+ media player.

For many years, the Cast controller for devices playing media on your home network appeared as a regular Android notification that’s “Silent” at the bottom of the feed.

In the past week or so, Google has updated the experience so it no longer looks like every other app alert. Cast controls now appear in the Android (11+) media player instead of the feed below. As such, it’s part of Quick Settings, like all other audio/video applications for elevated prominence. 

A generic icon appears in the top-left instead of the streaming service’s logo, while the device playing audio/video is noted in the corner (no switcher access) and again at the center of the screen below the streaming app name.

There’s a big play/pause button that morphs between states, while you get a timeline scrubber flanked by next and last. Your two actions are mute/unmute and end (to stop the entire Cast session). Tapping simply opens the Google Home app.

As of earlier this week, the previous design was still live. We’re seeing the update with version 23.44.14 of Google Play services, which powers the experience, today.

More on Google Cast:

FTC: We use income earning auto affiliate links. More.

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Android Apps

Google’s “Web Integrity” Android API could kill “alternative” media clients

A man laughs at his smartphone while a cartoon characters peaks over his shoulder.
Enlarge / The little Android robot is watching everything you do.

Google is killing off its proposal for “Web Environment Integrity API” as a new web standard, though Android phones may still have to deal with it. According to Google’s proposal document, the primary goal of the project was to “allow web servers to evaluate the authenticity of the device and honest representation of the software stack”—basically Google wanted a DRM gatekeeper for the web. The project got widespread coverage in July and was widely panned.

The ominously vague plan was to allow web browsers to detect if your computer was “modified” in a way that the webpage didn’t like. Presumably, this could be anything from a rooted/jailbroken phone to having an undesirable plug-in (read: ad blockers) installed. When you tried to access some protected content, a browser supporting the Web Integrity API would first contact a third-party “environment attestation” server, and your computer would have to pass some kind of test. After having your local environment uh… scanned? passing environments receive a signed “IntegrityToken” that points to the content you wanted unlocked. You would bring this back to the web server and would finally get the content unlocked.

Google’s proposal did not go over well. The explainer was full of conflicting information about just how invasive it wanted to be and what its goals were. Google pinky-promised it wasn’t meant to “enforce or interfere with browser functionality, including plugins and extensions”—this is a vague reference to ad blockers—but also the proposal’s very first example had to do with more accurately measuring ad impressions. Even more alarming was that this wasn’t a discussion—Google never publicized the feature for any kind of feedback, and the company was already actively prototyping the feature in Chrome before the Internet really found out

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Advertising & Marketing

How to Build Your Social Media Marketing Strategy

Looking to fine-tune your social media marketing strategy? Good! Now’s the perfect time to make it happen. In a landscape with more competition, content and networks than ever, a succinct strategy gives you the focus needed to say “no” to efforts that don’t serve your goals.

That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch. Whether you’re totally new to social or want to double-check your priorities in 2024, this guide has you covered.

What is social media marketing?

Social media marketing means using social media platforms like Instagram, X (formerly known as Twitter) and Facebook to promote your brand and sell your product or service.

If your business comes out with a new item and you plan to promote the launch on social media, that’s social media marketing. If you interact with your customers via comments, that’s social media marketing. And if you create engaging content that showcases your brand’s values and story, that’s social media marketing too.

This form of marketing requires you to use social media management skills and tools. Just as you prepare other aspects of your marketing strategy, you need to have a plan for your social media marketing.

Now that we’ve defined social media marketing, let’s walk through how to create a plan. Check out our video below to watch how you can use the tips in this article to build a strategy in seven steps.

Set goals that make sense for your business

Social media strategy planning starts with your goals. Whether you want to expand your team, build a larger following or a more active community, taking the time to define your social goals is the first step to reaching them.

Either way, your goals will define your social media marketing strategy and how

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Advertising & Marketing

Social Advertising & Social Media Marketing Market is Anticipated to Shown Growth by 2030 |112 Report Pages

“Social Advertising and Social Media Marketing Market” | End User (Social Media Platforms, Websites), Types (Social Advertising, Social Media Marketing), with United States, Canada and Mexico Region in what way to growth and Advance beneficial insights from this business tactics, customer acquisition and synergies, Referring on governance, risk, and compliance, business change and processes, vertical tagging, High-class Data Report, Descriptive, which provides qualitative and quantitative perspectives on SWOT and PESTLE analysis. Statistics on industries, business conditions.

Social Advertising and Social Media Marketing Market | No. of pages: [112]

Competitive Analysis: – benefits your analysis after businesses compete for your main customers, Social Advertising and Social Media Marketing Market Share by Company Information, Description and Business Overview, Revenue and Gross Margin, Product Portfolio, Developments/Updates, Historical Data and moreAsk for a Sample Report

Who are the important global manufacturers of Social Advertising and Social Media Marketing market (USD Mn and KT)?

LinkedIn


MoMo


Google Edition


Tencent


Instagram


Microsoft


Kakao Talk


Twitter


Facebook


Snapchat


WeiBo


LINE


Get a Sample PDF of report – https://www.360marketupdates.com/enquiry/request-sample/23296305

Social Advertising and Social Media Marketing Market Overview 2023-2030

Market Overview of Global Social Advertising and Social Media Marketing market:
According to our latest research, the global Social Advertising and Social Media Marketing market looks promising in the next 5 years. As of 2022, the global Social Advertising and Social Media Marketing market was estimated at USD million, and its anticipated to reach USD million in 2028, with a CAGR during the forecast years.

This report covers a research time span from 2018 to 2028, and presents a deep and comprehensive analysis of the global Social Advertising and Social Media Marketing market, with a systematical description of the status quo and trends of the whole market, a close look into the competitive landscape of the major

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Advertising & Marketing

Fortune Media and Great Place To Work Rank Basis

CHICAGO, Sept. 13, 2023 (GLOBE NEWSWIRE) — Great Place To Work® and Fortune have selected Basis Technologies (https://basis.com) as the No. 2 ranked company for the 2023 Fortune Best Workplaces in Advertising & Marketing™ List. A global provider of programmatic advertising and media automation solutions, Basis Technologies secured consecutive years of distinguished recognition on this list, last year ranking No. 1. Widely renowned for its focus on wellness for its team and the digital media industry at large, Basis Technologies’ media automation platform improves the lives of customers and drives optimal outcomes for marketing enterprises. The company continues to grow its team, hiring in engineering, product, and services — https://basis.com/company/careers.

The Best Workplaces in Advertising & Marketing list is based on an analysis of survey responses from over 10,000 employees from Great Place To Work Certified™ companies in the advertising and marketing industry. In that survey, 96% of Basis Technologies’ employees said it is a great place to work. This number is 68% higher than the typical U.S. company. Learn more about the workplace at Basis Technologies.

“Fortune congratulates the Best Workplaces in Advertising and marketing,” says Fortune Editor-in-Chief Alyson Shontell. “Creating a vibrant workplace culture that draws the best talent in advertising and marketing is vital for the success of the leaders in this highly competitive industry. It is also what’s needed to ignite innovation and deliver best-in-class performance.”

Basis Technologies continues to surpass industry standards in workplace satisfaction in multiple categories examined by Great Place to Work and Fortune. The company has been:

  • No. 1 in Best Workplaces in Advertising & Marketing in 2022.
  • No. 1 in Best Workplaces in Chicago in 2023 and 2022 (Small and Medium), No. 6 in 2021, and 4 in 2020.
  • No. 10 in Best Medium Workplaces in 2023, and
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