The media and cultural shifts that will impact advertising and marketing in 2025
As we prepare to enter 2025 Dave Winterlich, chief strategy officer of Dentsu, takes a look at the media and...
Media
Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data
Today, brands are continuously seeking innovative strategies to effectively reach and engage their target audiences, and commerce media has emerged...
7 Steps to Social Media Video Marketing Strategy
With sound, images, music and other engaging elements, video marketing has all the bells and whistles to attract viewers. It’s...
Uber hires Target, Albertsons retail media maven to lead ads business
Uber has appointed Kristi Argyilan, a key architect of retail media networks at companies like Albertsons and Target, as global...
The Young Founders Using Fintech, Social Media And The Power Of Partnerships To Boost Brands Big And Small
Meet the young creatives harnessing loyalty points, celebrity partnerships and more to attract today’s consumers. By Alexandra York, Genevieve Bookwalter...
Unleashing Stability AI’s most advanced text-to-image models for media, marketing and advertising: Revolutionizing creative workflows
To stay competitive, media, advertising, and entertainment enterprises need to stay abreast of recent dramatic technological developments. Generative AI has...
