50+ Must-Know Social Media Marketing Statistics for 2024 [Updated]

If you’re trying to improve your social media marketing strategy, understanding key industry statistics is the perfect starting point.

Social media statistics give you valuable insight into who your audience is, their interests and habits, as well as the state of the industry as a whole. This data helps you tailor your marketing strategies to boost engagement and ROI.

Stats can also help you benchmark your own performance within your industry and even uncover new opportunities.

Use the social media marketing statistics below to guide your presence in 2024 and beyond.

Social media usage statistics

It’s no secret that we’re all glued to social media (my screen time data supports this). To get a better idea of  how glued users are, let’s look at some social media usage statistics.

Below is a quick snapshot of how social media demographics and usage are changing, which networks are winning and how hooked consumers are on social.

  1. In 2024, there are estimated to be 5.17 billion total social media users worldwide.
  2. The average person uses 6.7 different social networks per month.
  3. The amount of time internet users spend on social media declined slightly to 143 minutes per day.
  4. TikTok is the fastest-growing platform with a staggering 100% user growth rate between 2020 and 2022. And between Q3 2022 and Q3 2023, TikTok’s monthly active users grew 13%.
  5. The number of social media users worldwide grew by 320 million people from January 2023 to January 2024.

Growth may seem slow, but that’s due to the sheer number of people who already use social media. This means social media presents a huge opportunity for marketers and advertisers.

However, with users spread across several platforms, it’s more important than ever for brands to take a multi-channel approach. Don’t forget to leverage emerging platforms like TikTok

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Using Big Data to Your Advantage on Social Media

For over a decade, brands have used social media to connect with their target audience. Now, thanks to cloud computing power and big data, they’re able to do so with much greater precision. Better still, increasingly powerful artificial intelligence (AI) tools can automatically create response-driven ad copy that brings down brands’ cost per lead or sale.

Below, we will examine big data’s impact on social media marketing and share a five-step approach to creating a winning strategy for your company.

How big data can improve your social media marketing

Big data is key for successfully managing social media marketing campaigns, offering the following three distinct advantages:

Finding your audience

When creating a social media marketing campaign, companies can use each platform’s advertising dashboard to precisely pinpoint their target audience. By doing this, marketers avoid exceeding their advertising budget by contacting those with no interest in buying from them.

How are social media companies able to identify target audiences so accurately? Big data analyzes each person’s social media usage: What posts are they liking and sharing? What pages are they following? This information creates a profile to tell marketers what products and services the user is most likely to be interested in.

Testing what works

Social media metrics allow marketers to look at past and current campaigns and analyze the return on investment (ROI) for each. For example, you can see how successful a particular post or ad is in engaging with your social media audience and analyze the ROI for each. Marketers use this information to fine-tune campaigns before launch and make any adjustments needed once the campaign goes live.

Planning ahead

Businesses can use big data for business planning purposes. With the collected data, consumer buying trends can be identified: What products and services will your client base likely

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Advertising and Marketing Communications Management Students Reach Finals in Digital Media Marketing/Advertising Competition

A group of talented advertising students from St. Clair College – School of Media Art and Design have emerged as finalists in Perdue University’s Digital Media Marketing competition, showcasing their innovative skills and strategy in the dynamic field of digital media.

Working on the case study since mid-September the team of Zachery Dillen, Sara Rupert, Emma Carosella, and Dalton Drouillard have secured their place in the finals of the event.

The Digital Marketing Competition (DMC) known for its emphasis on cutting edge digital media strategies drew participants from across the globe, and our students have proven their strength amongst a pool of highly talented contenders.

The St. Clair College team’s entry stood out for its creativity, strategic approach, and creative utilization of the latest trends in digital media advertising. The students demonstrated an exceptional understanding, of consumer behavior, media channels, media planning, and technological trends in the ever-evolving landscape of digital media and advertising.

Team coach, Professor Scott Briscoe said: “The students put in the work and effort to make this happen. As a group they spent roughly 40-60 hours on this competition case study solution. This is a testament to their dedication, as they still attended all classes kept up with their course work and part time jobs. They’ve developed some outstanding solutions to this marketing problem. Their work ethic and strategic thinking was outstanding.

The DMC finals take place this Saturday December 2, 2023. The students in the Advertising and Marketing Communications program have created a live watch party event to take place at 10:00am at The St. Clair Center for the Arts.  The St. Clair College team will have the opportunity to present their creative, strategic ideas at 12:30pm.

The Advertising and Marketing Communications invite; the community at large, members of the media, and industry professionals to

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Bravo Media strengthens its position in HK’s OOH advertising market

In response to the growing demand for digital formats, Hong Kong-based out-of-home media agency Bravo Media will be introducing additional digital initiatives, including digital pillar zones at MTR East Tsim Sha Tsui station and a dynamic digital impact zone at Admiralty station later this year.

Founded in November 2021, Bravo Media is specialised in transit advertising. Currently, Bravo Media is the advertising agency operating Citybus bus body advertising and the exclusive advertising agency of MTR advertising managing media resources across MTR’s East Rail Line, Tuen Ma Line, Light Rail and MTR Bus.

In fact, the launch of the MTR advertising contract has already seen remarkable zone domination campaigns by several clients, showcasing the power of MTR advertising, according to Richard Petignaud, managing director of Bravo Media.

For example, WeChat HK has successfully fully wrapped 24 pillars at MTR Lok Ma Chau station, promoting its HK e-wallet for seamless cross-border transactions. On the other hand, Sun Life has implemented a captivating zone domination strategy at the interchange platform of the East Rail Line in MTR Admiralty station to promote its SunJoy Global insurance plan.

“We take immense pride in our team’s exceptional performance and unwavering dedication to achieving these milestones. We are committed to providing our clients with innovative advertising formats and tailor-made solutions that maximise their return on investment through MTR advertising,” Petignaud added.

As we head towards 2024, Bravo Media also launched its exclusive advertising concession to operate media resources on MTR’s East Rail Line, Tuen Ma Line, Light Rail and MTR Bus starting 1 January 2024.

This significant contract win and transition mark a major milestone for Bravo Media, further solidifying its position as a key player in Hong Kong’s out-of-home advertising market.

MTR Corporation is the largest public transport service provider in Hong Kong with an average

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Rewind 2023: A transformative year for Media, Marketing, Advertising

It’s time to review the most significant industry developments as the year 2023 draws to a close. Adgully is reviewing the year 2023 for M&E, Advertising, Digital, Marketing, PR, and communications, along with leading names in the industry as part of its annual Rewind series.

Recapping the year 2023, Irvinder Ray, Partner, Deloitte India, recalled how the year 2023 was a transformative year for the Media, Marketing, and Advertising industry in India, demonstrating innovation and resilience in the face of economic challenges, quickly adapting to changes, with noteworthy developments in artificial intelligence, programmatic technology, and data analytics. Moreover, there was a considerable shift towards content that was more interactive and personalised.

Insights and analytics driven by AI have helped advertisers to comprehend consumer behaviour at a deeper level, thereby leading to targeted advertising and improvement in campaign effectiveness with the optimisation of ad spending, says Ray. There was a significant shift towards customer-centric contentas well as the increase in influencer marketing, usage of data technology for better quality ads, and more personalised, eco-friendly messaging and content. Leveraging AR and VR in ads is another highlight of 2023. The shift from traditional to digital media was all the way more evident.

Media, Marketing, and Advertising ecosystem in 2023

The year 2023 was a transformative one for the Media, Marketing, and Advertising ecosystem in India. Despite challenges posed by external economic factors, the industry demonstrated resilience and innovation, responding with agility to shifting market trends. Significant strides were made in digital advertising, particularly in areas such as programmatic technology, artificial intelligence, and data analytics. The growth trajectory of the OTT sector denoted the continued rise of digital content consumption amongst Indian audiences.

The industry adapted to changing consumer behaviours, with a noticeable shift towards personalized and interactive content. AI-driven analytics and insights

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Advertising and Marketing Communications Management Students Reach Finals in Digital Media Marketing/Advertising Competition

A group of talented advertising students from St. Clair College – School of Media Art and Design have emerged as finalists in Perdue University’s Digital Media Marketing competition, showcasing their innovative skills and strategy in the dynamic field of digital media.

Working on the case study since mid-September the team of Zachery Dillen, Sara Rupert, Emma Carosella, and Dalton Drouillard have secured their place in the finals of the event.

The Digital Marketing Competition (DMC) known for its emphasis on cutting edge digital media strategies drew participants from across the globe, and our students have proven their strength amongst a pool of highly talented contenders.

The St. Clair College team’s entry stood out for its creativity, strategic approach, and creative utilization of the latest trends in digital media advertising. The students demonstrated an exceptional understanding, of consumer behavior, media channels, media planning, and technological trends in the ever-evolving landscape of digital media and advertising.

Team coach, Professor Scott Briscoe said: “The students put in the work and effort to make this happen. As a group they spent roughly 40-60 hours on this competition case study solution. This is a testament to their dedication, as they still attended all classes kept up with their course work and part time jobs. They’ve developed some outstanding solutions to this marketing problem. Their work ethic and strategic thinking was outstanding.

The DMC finals take place this Saturday December 2, 2023. The students in the Advertising and Marketing Communications program have created a live watch party event to take place at 10:00am at The St. Clair Center for the Arts.  The St. Clair College team will have the opportunity to present their creative, strategic ideas at 12:30pm.

The Advertising and Marketing Communications invite; the community at large, members of the media, and industry professionals to

Read More ...