Medical Marketing Agency: Innovating Healthcare

Houston, Dec. 26, 2023 (GLOBE NEWSWIRE) — Houston, Texas –

Medical marketing agencies can be a game-changer, reshaping how doctors and plastic surgeons attract new patients, according to Doctor Marketing, MD™. In the fast-paced world of healthcare, a results-driven medical marketing agency will leverage proven strategies that not only highlight cosmetic procedures, but also build a trustworthy brand image around the key doctors and surgeons. Medical marketing isn’t just another form of advertising, it blends distinctive concepts and approaches specifically designed for the healthcare sector.

Image Credit: Lenetstan / 123RF.

“It’s advertising without looking or feeling like advertising. By prioritizing high-quality written medical content creation such as influential blog posts and informative articles on a doctor or plastic surgeon’s website, our agency has developed a unique strategy that combines in-depth medical insights with engaging storytelling. This approach not only increases a doctor’s online presence in Google, but also significantly improves their patient understanding and engagement by simplifying complex medical topics,” said Marty Stewart, Chief Marketing Officer (CMO) of Doctor Marketing, MD™.

Doctor Marketing, MD™ helps Medical Professionals and Healthcare Providers to get more patients by increasing patient acquisition through strategically leveraged content that ranks high in Google. This strategic form of doctor marketing is genuine and authentic, and focuses on what a patient is already typing into a Google search.

The healthcare industry has undergone massive changes in recent years. With the rise of consumerism and access to information, patients are more empowered than ever when making choices about their health. This shift has forced healthcare providers to rethink their approach to patient acquisition and retention. Simply being a competent physician or surgeon is no longer enough. Healthcare professionals must effectively communicate their value and market their services.

This is where a specialized medical marketing agency can make a dramatic

Read More ...

Parkview Medical Center finalizes merger agreement with UCHealth

PUEBLO — Parkview Health System and UCHealth have finalized a merger agreement Tuesday investing $200 million into the Pueblo community.

The investment from UCHealth will be used to hire more staff and physicians while upgrading equipment and technology at Parkview facilities.

This comes as Parkview Health System is facing lasting struggles due to the pandemic. Todd Seip, the communications specialist for Parkview, said the merger will help the health system stabilize its finances.

“The pandemic was hard, not only for the community but for the providers and for the nurses as well,” he said. “We’re seeing Parkview, along with many of the other health care providers in Colorado that had negative returns on their balance sheets this year.”

Seip said the partnership will also help Parkview address staffing shortages and hire more skilled workers.

“We will find that this merger with Parkview and UCHealth will just strengthen our ability and our human resources department to not only keep our staff that’s currently here, better educated and better cared for but will able us to fill in some of those positions that are needed as well,” he said.

Part of UCHealth’s investment will go toward continuing scholarship programs for nursing students at local universities. Che Casados is in the nursing program at CSU Pueblo and works part-time at Parkview Hospital. He said he has seen how staffing shortages can impact patients.

“It does reflect how patients are treated. They have longer wait times in the waiting room, they have longer wait times to get a bed up on the floor,” he said.

Casados said more money to continue scholarship programs will help grow the local workforce.

“I think that just getting that additional help would really help out the hospital and to help out the patients because that’s really what is

Read More ...