Tag: sales

Advertising & Marketing

Marketing, Sales and Advertising Technology Innovators

LOS ANGELES, Aug. 17, 2023 (GLOBE NEWSWIRE) — MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, today announced the winners of its sixth annual MarTech Breakthrough Awards program, showcasing technologies and companies that drive innovation and exemplify the best in marketing technology solutions across the globe.

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more.

“With the surge in digital channels, increasingly complex hybrid online-offline journeys, as well as heightened customer expectations, today’s marketers need a broad understanding of the most effective ways to reach consumers and customers in the moments that matter,” said James Johnson, Managing Director at MarTech Breakthrough. “The MarTech Breakthrough Awards program is designed to do just that – highlighting the industry’s most innovative tools that empower brands to create and deliver dynamic customer experiences. We extend our sincerest congratulations to our 2023 MarTech Breakthrough Award winners.”

All award nominations were evaluated by an independent panel of experts within the MarTech industry, with the winning products and companies selected based on a variety of considerations, including innovation, design and user-experience, as well as overall technological advancement for their respective categories.

The 2023 MarTech Breakthrough Award winners include:

Industry Leadership        
Best Overall Marketing Campaign Management Solution: Brightcove
Best MarTech No-Code Solution: Pixis
Best Marketing Attribution Solution: Quotient
Best Team Collaboration Software: Wrike
Best Overall MarTech Solution: Integrate
Best Overall MarTech Company: impact.com

Marketing Automation
Best SMB Marketing Automation Platform: Dotdigital
Best Enterprise Marketing Automation Platform: Celebrus
Best Marketing

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Advertising & Marketing

Instacart provides advertisement product sales VP as it seems to bolster electronic advertising and marketing small business

Instacart-Tim Castelli

Tim Castelli is the new VP of world marketing profits at Instacart. / Photo courtesy: Instacart

Tim Castelli is the new vice president of world-wide promotion revenue at Instacart, as the similar-working day supply system seeks to grow its solution marketing and advertising business, the business announced Wednesday.

Castelli comes to Instacart from far more than a ten years top income at iHeartMedia. Just before that, he served as SVP of sales at AOL and technologies sector director for Google. He also served as publisher of Rolling Stone journal, overseeing advertising and marketing system, revenue technology and integrated media application enhancement.

At Instacart, he will lead the promoting sales organization, concentrating on developing relationships with brand name associates and media agencies.

“Tim is a single of the most nicely-regarded marketing leaders in our market, recognised for delivering worth to partners,” Instacart Main Business Officer Chris Rogers mentioned in a statement. “He brings the ideal mix of marketing and media abilities to just take us to the subsequent stage as we mature our ads organization and ability the upcoming of grocery with our associates.”

The employ will come as Instacart is working to mature its client-packaged goods (CPG) advertising and marketing channel, which now involves more than 5,500, the San Francisco-based mostly organization mentioned.

“Instacart Advertisements is a critical component of our business and has developed appreciably above the very last many decades,” the corporation said. “In 2022, we expanded our marketing toolkit with new products for our manufacturer associates, which includes shoppable video clip and display screen ad models, web pages, pop-ups, self-provider promotions and new measurement capabilities like sales carry screening.”

Earlier this month, Instacart introduced its initially big co-marketing and advertising marketing campaign with a CPG brand, Michelob Ultra, for a collection of adverts that ran in the

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