Buying Digital Advertising for Your Self-Storage Operation

Let’s say your self-storage operation is well-established within its market. You’ve got competitors, but you’re all doing well. There’s a decent equilibrium, and everyone keeps their facilities at or above that ideal 90% occupancy rate. None of you has needed any more advertising than your signage, maybe the occasional ad in the local paper, and a website. Things are great, and everything is humming along.

Then one day you learn that Bob, who owns a facility up the street, is retiring and selling his property to a real estate investment trust. So is Roberta, another storage owner in your area. Now you go from economic stability to panic mode. But you shouldn’t! Instead, you simply need to expand your marketing efforts.

A low-cost, high-reward way to reset the playing field is paid digital advertising, which involves purchasing space on various online channels to promote your products and services. Let’s explore the options for boosting your self-storage business.

Pay Per Click (PPC)

The most common type of digital advertising is PPC, a powerful tool that helps businesses to increase their online visibility and drive sales. It offers a range of ad types for targeting your self-storage audience including search, display, social media and video. Search ads appear on search engine results pages, while display ads are shown on third-party websites in the form of banners. Social media ads appear on platforms such as Facebook and Instagram, and video ads are displayed on platforms like YouTube.

PPC provides several benefits:

  • It offers precise targeting, enabling you to reach your audience based on demographics, interests and behaviors.
  • You have control over your ad spend, allowing you to allocate your budget to the most effective channels.
  • You only pay when someone clicks on your ad, making it cost-effective.
  • It’s measurable, with tools like Google
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