What is Influencer Marketing: Create a Winning Strategy
A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, social media influencers have risen and saturated the market.
And while their followings may vary in size, these influencers pack a punch. Their tight-knit communities foster authentic connections, leading to higher trust and engagement.
That said, working with digital creators and influencers is a refined process for brands to navigate. And we’re here with a guide to making sense of it all.
Read on for our tips on creating an effective influencer marketing strategy, mistakes to avoid and more.
Table of Contents
What is influencer marketing?
At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers — individuals who have a dedicated social following and are viewed as experts within their niche.
Influencer marketing works because of the high amount of trust that social influencers have built up with their following. And recommendations from them serve as a form of social proof to your brand’s potential customers.
Types of influencers: Range and reach
Partnering with an influencer with millions of followers might sound like a dream come true — but it might not be the best fit for your brand.
Some social media influencers have large, broad audiences spanning across several demographics. Others boast smaller but more targeted and engaged communities.
Knowing what each type of influencer can offer you in terms of reach, range, cost and engagement is key to choosing the right ones for your brand.
Let’s take a deeper look at the various types of influencers out there:
Mega or celebrity influencers
These influencers have a massive following of over 1 million, and often include famous actors, musicians, athletes and other public figures. Their celebrity status allows them
