Total TV advertising market up 1.2% to $4.1 billion in 2022

Kim Portrate.

The total TV advertising market, which includes metropolitan free-to-air, regional free-to-air, subscription TV and Broadcaster Video on Demand (BVOD) and excludes SBS, rose 1.2% to $4.1 billion in the year to December 2022, according to figures released by ThinkTV today.

In the December half, TV advertising revenue was $2.1 billion, down 3.7% when compared to the same period ending December 2021.

Performance by sector

 

6 months to Dec 22

% Change

12 months to Dec 22

% Change

Total TV (ex SBS)

$2,161,682,412 

-3.7%

$4,186,323,676 

1.2%

Metro FTA

$1,408,584,342 

-6.4%

$2,731,776,203 

-1.5%

Regional FTA

$344,712,997 

-1.7%

$672,158,183 

1.3%

National

$168,644,660 

-1.7%

$334,318,694 

-1.0%

BVOD

$239,740,413 

10.0%

$448,070,596 

23.5%

 

Investment in BVOD platforms 7plus, 9Now, 10 Play, Foxtel Go, Foxtel Now and Kayo continues to accelerate with BVOD revenue up 10% to $239 million for the six months to 31 December 2022. BVOD revenue for the total financial year was $448 million, up 23.5% year-on-year.

ThinkTV CEO Kim Portrate said: “Just as Australians and their love for TV continued in 2022, so too did advertisers’ reliance on Total TV as the foundation for their marketing efforts.

“This is clear in the numbers. Total TV had a solid year, despite the last six months reflecting broader macro-economic conditions felt by all sectors of the industry.

“Audience viewing habits continue to shift and Australian broadcasters are expanding the way they cater to these changes.

“The growth of streaming viewership, and the introduction of FAST channels, are two great examples of innovations in the BVOD space in the last 12 months. Advertisers are clearly taking note with revenue once again increasing for BVOD, Australia’s fastest growing media channel.”

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