Greenwashing era is over, say ad agencies, as regulators get tough | Marketing & PR

Across the advertising industry, agencies are wrestling with their role in greenwashing scandals and their support for clients driving the climate and nature crises.

Companies are to face stricter rules from regulators in London and Brussels over what they can tell consumers about their role in the climate crisis and the loss of nature. Terms such as “carbon neutral”, “nature positive” and those concerned with offsetting are to undergo greater scrutiny by organisations such as the Advertising Standards Authority in the UK. In order to take meaningful action, agencies must also reconsider their relationships with major polluters, industry insiders have said.

“The era of unspecific claims such as ‘environmentally friendly’ is over,” said Jonny White, senior business director at AMV BBDO, which works with companies including Diageo, Unilever and Bupa. “Misleading environmental claims are under the microscope from advertising regulators, consumer watchdogs and even governments. The risks of getting it wrong are huge, with brands being shamed publicly when they are guilty of misleading the public,” he said.

Creative members of advertising agencies are having to work closely with their legal teams when advising clients on their climate claims, insiders have said, with an increased risk of fines and advert bans in some countries.

In the UK, the Ad Net Zero programme was launched in 2020 in a bid to reduce the carbon impact of the advertising industry’s operations to net zero by 2030, but many agencies are developing in-house teams for sustainability-focused campaigns.

“In many client organisations, there is still a big gap between the marketing and sustainability teams. They have different, often competing objectives, and are accountable in very different ways,” said Ben Essen, global chief strategy officer at the global marketing agency Iris Worldwide, which works with firms such as Adidas, Starbucks and Samsung, and is also

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This new Android cell phone is ridiculous tough and talks to satellites

The Cat S75 smartphone is solid enough to keep performing immediately after extra than a several drops — and also clever enough to send and acquire messages even when there is no cellular relationship.

If you have a fall and really don’t fare as effectively as the Cat S75 mobile phone, it has the means to call for help when other phones would simply just fall short, thanks to a specific new chip from MediaTek and an application that enables satellite conversation.

Two-way satellite communication

The opening screen for the Bullitt Satellite Messenger app on the Cat S75 phone.

Created by the Bullitt Group, the Cat S75 is the initially smartphone to appear with the Bullitt Satellite Messenger application, which communicates with satellites to mail and receive messages even when your cellular provider is nonexistent. It will also connect you to FocusPoint Global, a business furnishing SOS aid, to get assistance in situation of an unexpected emergency when you don’t have services on your cell phone.

Messages can be obtained and replied to by any phone, no matter if it has the MT6825 chip or not, or even whether or not it is an Android or iOS device.

It is built possible by the new MediaTek MT6825 chip, which supplies two-way communication, area sharing, SOS solutions, temperature forecasting, and motion tracking by way of its communication with satellites. The Bullitt Satellite Messenger application is employed in these situation, relatively than your common SMS application or a support like WhatsApp, and messages can be received and replied to by any mobile phone, no subject if it has the MT6825 chip or not, or even no matter if it’s an Android or iOS system.

Even though the Bullitt Satellite Messenger application does call for a subscription, it is significantly less high priced than your usual provider contract. It costs five euros for each month, which should

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