Tag: World

Advertising & Marketing

iCubesWire announces tailor-made Innovative Ad Solutions & Influencer Marketing Campaigns ahead of the World Cup & Festive Season

iCubesWire, a global Audience Ad Tech Platform, has announced interactive ad solutions and influencer marketing campaigns tailor-made for the upcoming World Cup and the festive season. The company is set to help brands across industries in amplifying their reach and scoring the most engagement by tapping into the fervour of cricket, a sport celebrated with immense passion in India.

The company is developing custom influencer marketing strategies and interactive ads, to offer brands a competitive edge. By subtly integrating cricket with the brands, iCubesWire ensures a relevant advertising experience for the audience.

Plugging influencer marketing and interactive ads is crucial for brands during high-profile events like the World Cup to build brand recall. By bringing cricket personalities and interactive ads into the picture, brands can engage the sport’s extensive fan base, resulting in significant value increases and high audience reach, as evidenced by the 451 million unique viewers on Star Sports and over 1300 crore video views on platforms like JioCinema during the IPL’23 season.

The interactive and immersive experiences provided by tech-play and smart gadget sensors, along with the credibility of cricket personalities, serve as indispensable tools for brands. These aspects further enhance brand resonance, and long-term loyalty, allowing brands to leave a lasting impression during such events.

Sahil Chopra
Sahil Chopra

Speaking on the announcement, Sahil Chopra, Founder & CEO, iCubesWire, said, “In a country where cricket is almost a religion, leveraging topical events and trends as grand as the World Cup is crucial for brands to connect with the audience on a deeper level. Our innovative ad solutions and influencer marketing campaigns are designed to help brands capitalize on the immense popularity of cricket, allowing them to grab more eyeballs during the World Cup and the upcoming festive season.”

Eshaan Khosla
Eshaan Khosla

Adding further, Eshaan Khosla, Head of

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Advertising & Marketing

In the in-game advertising world, tension is mounting between intrinsic ads and immersive brand experiences

As brands increasingly look to reach gamers in their natural habitat, stakeholders in the gaming advertising world are coalescing into two camps: those porting programmatic adtech into games via intrinsic in-game ads, and those integrating brands into more immersive gaming experiences. As these two sides increasingly compete for marketers’ gaming budgets, the tension between them is mounting. 

Last month, Epic Games CEO Tim Sweeney caused a stir by coming down hard on in-game ads in a Q&A with Digiday. But for many executives and observers in the space, Sweeney’s comments disparaging in-game billboards came as no surprise; it’s a drum he has been beating for years. But despite Sweeney’s statements that he “hates advertising in games,” Fortnite is arguably chock-full of ads in the form of brand integrations, the equivalent of Hollywood product placement for gaming.

That isn’t to say that Sweeney’s comments didn’t come across as good sense to many marketers in the space.

“I agree with Tim wholeheartedly; I am almost 99 percent aligned with what he said,” said Brent Koning, the global gaming lead at Dentsu. “When you look at in-game advertising, just generally as an industry, there are some challenges. Candidly, we have just RFP’ed all of the major in-game advertising partners, and a lot of those platforms are saying very, very similar things.”

Still, while Sweeney’s points are fair, it’s hard to deny that they favor the work his company is doing over other companies’ efforts to integrate brands into games. The argument that Fortnite’s brand integrations are more seamless than other forms of in-game advertising ignores the higher barrier to entry of this format. Compared to intrinsic in-game ads, which can be placed programmatically inside game environments, bespoke branded game worlds and in-game items require more pre-development and consistent updates to be effective. And

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Advertising & Marketing

World Programmatic Show Promotion Sector to Access

Advertising & Marketing

15 Biggest Advertising Companies In The World

In this article, we discuss the 15 biggest advertising companies in the world. If you want to read about some more advertising companies, go directly to 5 Biggest Advertising Companies In The World.

Advertising is an essential part of modern businesses. It is the practice of using various forms of media to disseminate information about a product, service or idea with the intention of persuading the audience to take a specific action, such as buying a product or using a service. The goal of advertising is to reach a large audience, increase brand awareness, and establish credibility with the audience. The specific messages that are used to promote a product, service or idea in advertising are referred to as advertisements, commonly known as “ads”. 

It is the responsibility of a certain business, to be honest, and transparent in its advertising campaigns. A business should not make false claims about the product or service it is offering. A business should be creative when it comes to creating ads to get more reach and conversion for its product or service. Budgeting and innovation are the keys for an advertising company to meet their goals. 

Advertising can be presented through a variety of mediums, such as television and radio commercials, print ads in newspapers and magazines, online banners and sponsored content, billboards, and even the placement of products in movies or television programs. Each medium has its unique benefits and drawbacks, and it’s crucial for a business to consider these factors when choosing the right medium for its target audience. 

According to the data provided by Research and Markets, as of 2021, the worldwide advertising market reached a value of $590.3 billion. It is expected that this market will continue to grow and reach a value of $792.7 billion by 2027, displaying

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