Trending Industries and Audiences for TikTok Marketing

Are you nevertheless determining if TikTok makes perception for your business enterprise? With more than just one billion regular people, TikTok has created it available for brand names to join with audiences all-around the earth. As the platform has grow to be an critical aspect of shopper discovery, there are several avenues you can just take to capture your viewers where by they are investing most of their time.

In accordance to a new TikTok posting, 35% of consumers declare they commit much less time watching Tv and other content since they started off employing the platform, and 46% of buyers engage with TikTok with no any other interruptions existing. When possible clients are this engaged on the platform, it makes feeling why so lots of manufacturers have invested in promotion their products and solutions on TikTok. 

So, what is trending on TikTok correct now? Among the various industries observing significant achievements right now and audiences you can focus on in just the system, there is an opportunity for almost each and every organization to locate an audience that may possibly work for them. Right here are just a number of of the industries having the platform by storm.


This may well not appear as a surprise, but the attractiveness market is by far one particular of the most well known industries on TikTok. With elegance influencers earning merchandise go viral, “Get Ready With Me” video clip tendencies, and products critiques, there is no doubt that the elegance marketplace is looking at an abundance of achievement inside of the system. Consumers have develop into really trusting of TikTok. It only can take seeing a few films about how good a solution is just before end users are operating to the outlets or on the internet merchants to snag the products and solutions prior to they’re long gone!

It is also not uncommon to see “As Noticed on TikTok” sections within just retail outlets these times – building it much easier for consumers to run into the shops and uncover the items devoid of any hesitation. 

There are so a lot of avenues for targeting attractiveness enthusiasts on TikTok. Using diverse interests, behaviors, and creator interaction focusing on can support you arrive at your preferred viewers in a issue of clicks! 

Apparel & Trend

We all know developments come and go – but clothing will usually be trending on TikTok. From the legendary “OOTD” movies, consider-on hauls, and influencers sharing their beloved pieces, the attire industry will under no circumstances go out of design. Whether you are using influencers to advertise your model or merely promoting your new spring line, people are leveraging TikTok as a discovery platform to obtain fresh new suits year spherical. 

Your focusing on for the manner market can be as broad or narrow as you come to a decision. With breakdowns for garments, accessories, footwear, significant-conclude jewelry, and so considerably extra, there are dozens of approaches to discover a mixture that will work for your organization.

Health & Health and fitness

Wellness and conditioning aren’t just New Year’s resolutions on TikTok. Hundreds of models use the platform to encourage their health supplements, fitness plans, athletic gear, and wellness items. Related to the attractiveness and style marketplace, leveraging influencers to exhibit off and reveal items they adore or use in their everyday lifetime has turn into particularly well-known on TikTok. It is typical to see marketing included into “a day in my life” type material, in which users can look at video clips about their most loved creators’ daily routines. 

Leveraging creators’ interactions beneath the “Fitness & Health” classification could be a wonderful avenue to uncover an audience that has a higher affinity for watching overall health and health creators.

Home Decor

From get the job done-from-property chic to Do it yourself hacks for around the dwelling, TikTok has become a put of inspiration for customers to explore strategies to update their areas. Since discovery is at the forefront of the system, end users can locate suitable movies by just hunting for “kitchen inspiration,” “laundry area firm,” “living space,” and so much extra. 

The prospect for discovery is infinite on TikTok. Businesses can utilize distinct fascination categories for ad strategies like appliances, household advancement, and residence products and solutions. With many sub-curiosity categories inside of all those groups, you will be certain to narrow in on your excellent marketplace audience.


Got the itch to get a getaway? Leave it to TikTok to fuel your customers’ journey bug. The hospitality marketplace, main airways, and vacation agencies can seize the focus of users around the earth. One particular of the biggest pieces of social media is acquiring accessibility to check out bits and items of locations you’ve generally preferred to see proper on your cell product.

The search phrase “book now” has around 27 million impressions on the system, and the use of travel influencers has become seemingly extra well-known in excess of the yrs. Companies can continue on to leverage vacation creator interactions and hashtags to get in entrance of users with a enthusiasm for travel.
Just since your product or sector is not inside one of these types does not signify your audience is not there. Examine out TikTok’s Development Discovery Software to gauge current tendencies, hashtags, and key word insights that could be suitable to your company!

When you are completely ready to reach your target audience on TikTok, examine out one of my prior blogs, Promotion on TikTok: 6 Tips for Thriving Creative.

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