In the current economy of online businesses, it is essential, or even mandatory for site owners to increase the visibility of their website and expand their web presence. Apart from the best digital marketing efforts put behind achieving the same, it is also important to take into account the hosting environment of the website. That is where we see a lot of site owners opting for VPS or Virtual Private Server hosting.
What is VPS Hosting?
As the name suggests, VPS server hosting runs on a network of virtual private servers. To simply define, a host physical server is divided into multiple virtual servers by the process of virtualization. It is managed by a program called Hypervisor, which isolates each such server and makes them self-sufficient with their respective operating system, hardware, software, network, applications, and security tools. Each of these servers become a ‘virtual machine,’ independent of each other.
Having such a hosting environment has a lot of technical, operational, and business benefits. Hence, a VPS hosting solution is highly in demand and is proving to be an efficient way to host websites.
Why is VPS so popular?
If you are a site owner and considering switching to VPS, then read on to know why VPS could be the best option for you.
It works like a dedicated server but for a far lesser cost.
The private nature of servers in VPS works just the same in dedicated hosting, only that these are virtual in nature. And this comes for a much lesser cost since there is no physical system that needs to be maintained or managed. This, in turn, remarkably cuts down the cost of your tech infrastructure, which is a major driving factor for businesses.
It gives you more control than you will expect.
Since the virtual servers are kept private and independent of each other, it allows you to have complete control over the server management and gives you access to the core functions, so you can customize the configurations, add resources, change security levels, and more, as per the need of your website.
It is SEO friendly and boosts your marketing efforts.
The ultimate objective of your search marketing is to increase your Search Engine Page Results (SERP) ranking. Hence you will do everything possible to boost your SEO. But did you know that your website loading speed is a major contributing factor to your SEO score? VPS servers are known to be faster than traditional systems, which increases the loading speed of your site, thus making them rank them high on search results, increasing traffic and eventually, offering your more chances of conversion.
It is a highly secure hosting environment.
One of the most important criteria of a web host and one of the best features of VPS is security. Since every virtual machine is isolated from the other, there are no chances of one accessing the other. Because of this, if one server ever gets hacked or attacked, there is almost no impact on the other servers in the network. As such, you can always rest assured of your server security. Also, you can always personally upgrade the security measures if your site so demands.
Before you consider opting for VPS hosting, it is always better to test it for yourself, before you follow a market trend. Discover your business needs and the requirements of your website, assess your tech budget against the same and make a well-informed decision.