14 Ways To Create Unique Marketing And Ad Campaigns With AI

The rise of publicly accessible generative artificial intelligence tools has dominated conversations in both the media and executive conference rooms over the past year. While consumers and business leaders alike try to wrap their heads around the implications of this massive technological evolution, marketers and advertisers are enthusiastically embracing their roles as early adopters of generative AI.

Below, members of Forbes Agency Council share ideas for melding generative AI with content and campaigns in authentic ways to create unique marketing and advertising creatives. Read on for innovative and actionable insights into how brands can leverage AI to better reach target audiences.

1. Host Co-Creation Events

Hosting community events where participants co-create content with AI can be an exciting way to engage the audience. For instance, a brand could organize an event where people submit ideas or themes, and then AI generates creative interpretations of those concepts. This not only fosters community engagement, but also results in diverse and original content. – Azad Abbasi, Genius XR

2. Create Interactive Ads

Incorporating AI into interactive ads can create more engaging and immersive consumer experiences. For example, an AI-powered ad could change based on user interactions, or it could use augmented reality to blend the digital and physical worlds. – Cagan Sean Yuksel, Dreamspace

3. Revise Old Campaigns

Using generative AI is a great way to revise old campaigns for new audiences. Using AI to analyze successful blog articles, social media posts, ads, emails and more to create new content personas, for example, is one quick way to jump-start marketing team brainstorms and enable scalable results. – Vix Reitano, Agency 6B

4. Explore AI-Driven Interactive Experiences

AI-driven interactive experiences could involve chatbots, augmented reality or other interactive elements that enhance user engagement and provide a unique and memorable brand

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How to Create an X (Twitter) Community

X (formerly Twitter) offers a wide array of extra features under an X Premium subscription (formerly Twitter Blue). One of the many features you can enjoy is the ability to create a Community on X.


Communities provide an isolated space where you and your followers can interact without allowing anyone who comes across your conversations to engage.

If you’re interested in learning more about X Communities, you’re in the right place. We’ll introduce X Communities and then show you how to create your own X Community on the mobile app and website.


A Community is a dedicated space for interacting with like-minded people about a particular topic. From a high level, you can think of an X Community like a group on Facebook where members can connect and interact with each other in an isolated space but, as expected, with some slight differences.

How X (Twitter) Communities Work

All X Communities are public, but tweets inside work differ slightly from normal ones. First, when you send a tweet in a Community, it won’t be displayed on your profile or followers’ Home timelines. Only members of the Community can see the tweet in their Home timelines.

However, don’t mistake Communities as a space to hold private conversations since everyone on X can see the posts. The only limitation is that only members can engage in the conversation—non-members can only view.

the new twitter X logo on a computer screen

To join a Community, you need to have a public account too. Some X Communities are open for anyone to join, although admins can require approvals first. Communities have no member limit; you can invite as many people as possible as a moderator or admin.

And in case you’re wondering what differentiates Twitter Communities and Twitter Lists, the latter are custom timelines you curate based on your interests. Lists enable you

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How to create your own subreddit

Reddit can be an amazing social media platform for those who want to dive deeper into interesting topics, explore niche hobbies, and interact with various communities online. Reddit is available on all devices, whether it’s an Android phone, a laptop, a desktop, or an inexpensive Chromebook.



On Reddit, you join communities called subreddits that that focus on any topic imaginable from Android to birdwatching.


Planning your subreddit

The process of making your own Reddit community is straightforward. First, you’ll decide what your community’s focus will be. Will it be about a brand like r/Samsung or r/GooglePixel, a TV show like r/ForAllMankindTV or r/WarriorTV, or a hobby like r/Gunpla or r/lego?

Pick a name that’s short but describes the topic

After deciding on the topic, you’ll come up with a name for your subreddit. There are a few caveats to consider when choosing a name for your new Reddit community:

  • The name can’t be taken by anyone else. To verify the uniqueness, type reddit.com/r/ followed by the new subreddit name.
  • You can never change the subreddit’s name. After you make it, that’s the name forever.
  • The name must be between three and 21 characters in length.
  • The only special character allowed is the underscore.

After deciding on a name, it’s time to choose whether your subreddit will be public, restricted, or private. Which of these you choose is based on how you plan to moderate your community.

  • Public subreddits are open to everyone. Anyone can join, post, and see the content.
  • Restricted subreddits regulate who can post content.
  • Private subreddits are closed to the broader Reddit community and require permission to join.

Finally, if your community will be centered around posting adult content, indicate it by marking the NSFW (not safe for work) checkbox. What is adult content?

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Create your own maps with the latest Google Earth update

Summary

  • Google Earth is an essential app for exploring our planet and outer space, now with new community features and creation tools for custom maps.
  • Mobile users will soon be able to create maps from their smartphones and tablets, with Android and iOS app updates rolling out progressively over the next week.
  • The new update focuses on the ease of sharing geospatial data, making it simpler for users to create and organize data, recognize new images, and share them.


Google Earth is one rare app we didn’t know we needed. It’s designed to give the curious among us a detailed look at the planet and outer space, and it works seamlessly on Chrome, Firefox, Opera, and Edge — perfect for binge-watching the fascinating, immersive views of our planet from above. You don’t have to splurge on this one to get started, even one of the cheapest Chromebooks would do. Now, Google is making its 3D cartography tool even better with new community features, on the web as well as mobile.

In its 18-year journey of greatness, the app has undergone a series of ramp-ups to enhance its robustness. In yet another feature addition, Google announced a landmark update to “facilitate easier collaboration and enhance user experience.” The update equips users, regardless of technology literacy level, with creation tools to make and share custom maps across web and mobile platforms.

google-earth-custom-maps

Perhaps the biggest news here is the fact that mobile users will soon be able to create maps from their smartphones and tablets. Google says the updated Android and iOS apps with these capabilities will become available progressively through the next week.

Beyond that, the new update focuses on the ease of sharing geospatial data, which is in season since most companies have migrated most of their data to the cloud.

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How to Create a WhatsApp Community

Ever looked at your WhatsApp groups and wished there was a way to organize them, so they take up less space on your screen? WhatsApp has made this possible with the help of its new Community feature. The Community feature allows you to organize your groups into folders so that you can easily manage and access them.



Curious how it works? It’s simple. Read on to find out.



whatsapp communities features
Image Credit: WhatsApp

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The community feature allows you to bring together related groups under one folder. This folder can be accessed with a single tap, and you will be able to view all the groups that are part of it. For example, you can have a Community for all your school groups. If you use WhatsApp for work, you can also create a Community for all your work-related groups.

You can add as many as 50 groups to each Community. And you can always add or remove a group from a Community if you feel it is no longer relevant.

We covered how the WhatsApp community feature works in detail when Meta first announced the introduction of the feature. Feel free to check it out for a more in-depth look.

Creating a Community on WhatsApp is easy. Depending on your device, the steps may vary slightly. The steps to create a Community on iOS are as follows:

  1. Open WhatsApp and go to the Communities tab.
  2. Tap on New Community.
  3. Enter a name and description for your Community and tap on Next.
  4. Select the groups you want to add to your Community.
  5. Tap on Create.

How to Create a WhatsApp Community on Android

If you’re using an Android device, the steps to create a Community are as follows:

  1. Open

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What is Influencer Marketing: Create a Winning Strategy

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, social media influencers have risen and saturated the market.

And while their followings may vary in size, these influencers pack a punch. Their tight-knit communities foster authentic connections, leading to higher trust and engagement.

That said, working with digital creators and influencers is a refined process for brands to navigate. And we’re here with a guide to making sense of it all.

Read on for our tips on creating an effective influencer marketing strategy, mistakes to avoid and more.

Table of Contents

What is influencer marketing?

At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers — individuals who have a dedicated social following and are viewed as experts within their niche.

Influencer marketing works because of the high amount of trust that social influencers have built up with their following. And recommendations from them serve as a form of social proof to your brand’s potential customers.

Types of influencers: Range and reach

Partnering with an influencer with millions of followers might sound like a dream come true — but it might not be the best fit for your brand.

Some social media influencers have large, broad audiences spanning across several demographics. Others boast smaller but more targeted and engaged communities.

Knowing what each type of influencer can offer you in terms of reach, range, cost and engagement is key to choosing the right ones for your brand.

Let’s take a deeper look at the various types of influencers out there:

Illustration with four boxes naming the four types of social media influencers and their following sizes.

Mega or celebrity influencers

These influencers have a massive following of over 1 million, and often include famous actors, musicians, athletes and other public figures. Their celebrity status allows them

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