The rise of publicly accessible generative artificial intelligence tools has dominated conversations in both the media and executive conference rooms over the past year. While consumers and business leaders alike try to wrap their heads around the implications of this massive technological evolution, marketers and advertisers are enthusiastically embracing their roles as early adopters of generative AI.
Below, members of Forbes Agency Council share ideas for melding generative AI with content and campaigns in authentic ways to create unique marketing and advertising creatives. Read on for innovative and actionable insights into how brands can leverage AI to better reach target audiences.
1. Host Co-Creation Events
Hosting community events where participants co-create content with AI can be an exciting way to engage the audience. For instance, a brand could organize an event where people submit ideas or themes, and then AI generates creative interpretations of those concepts. This not only fosters community engagement, but also results in diverse and original content. – Azad Abbasi, Genius XR
2. Create Interactive Ads
Incorporating AI into interactive ads can create more engaging and immersive consumer experiences. For example, an AI-powered ad could change based on user interactions, or it could use augmented reality to blend the digital and physical worlds. – Cagan Sean Yuksel, Dreamspace
3. Revise Old Campaigns
Using generative AI is a great way to revise old campaigns for new audiences. Using AI to analyze successful blog articles, social media posts, ads, emails and more to create new content personas, for example, is one quick way to jump-start marketing team brainstorms and enable scalable results. – Vix Reitano, Agency 6B
4. Explore AI-Driven Interactive Experiences
AI-driven interactive experiences could involve chatbots, augmented reality or other interactive elements that enhance user engagement and provide a unique and memorable brand