Tag: future

Advertising & Marketing

Why Google on trial is the pivotal moment that could shape the future of online advertising

When the U.S. government faces off against Google in court later today, it will be the start of the first significant attempt to rein in a major tech giant in a generation. If the Department of Justice manages to pull this off, it could really shake things up for Google, possibly giving its rivals a chance to grab a bigger slice of the pie in what used to be Google’s stronghold: search advertising.

Whether this happens depends on if Judge Amit P. Mehta believes that Google played a bit dirty by cutting deals with Apple, telco companies and other device makers to be the automatic search engine to users on their platforms and tech. The U.S. government argues that this strategy has harmed fair competition, effectively locking Google into a dominant 80 percent or higher market share in search.

Key dates for trial

Tuesday, September 12, 2023:
Opening

Tuesday September 12 – Friday October 6, 2023:
Parties opening statements
DOJ’s Case-in-Chief

Tuesday October 9 – Tuesday October 24, 2023:
(Colorado) State AGs Case-in-Chief

Wednesday October 25 – Wednesday November 15, 2023:
Google’s Case-in-Chief

Thursday November 16 – Friday November 17, 2023:
Rebuttal

Friday January 26, 2024 (estimated):
File Post-trial briefs & PFOF (estimation based on scheduling order)

Perhaps this talk of monopolistic behavior rings a bell? That sense of déjà vu is because the U.S. government is also making a similar attempt to challenge Google’s dominance in open web advertising. The outcomes of both trials could be seismic, but the search one is arguably more critical since it’s the foundation of Google’s business. It’s also likely to impact the outcome of the ad tech case, which won’t start until some time next year at the earliest. 

Whether Google

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Advertising & Marketing

The Future of Digital Advertising

People are one of two things in this world.

Overwhelmed or distracted.

Doom scrolling on social media has made attention spans short.

Privacy policies and GDPR are making it increasingly difficult to reach your customers.

iOS nuked Facebook’s ad targeting system by giving users the ability to opt out of app tracking.

As more and more people worry about their privacy, the future of Digital Advertising is shifting.

Want more future-proof and profitable ad campaigns? Check out these 4 digital advertising methods.

DOOH (Digital-Out-Of-Home)

Digital-Out-Of-Home lets you advertise in the physical world with LCD displays and digital billboards.

I know what you’re thinking. “Billboards Ads? Who still pays attention to those?”

They’re making a comeback and here’s why:

  1. You can’t block them with an ad-blocker

  2. Not subject to strict regulations

  3. Geofencing

Everyone and their aunt’s cousin has an ad blocker which means most people won’t see banner ads. Digital billboards can’t be blocked in that regard.

Also, digital billboards don’t come with the same complex privacy regulations.

That means fewer restrictions on what you can say or do.

Another advantage of DOOH is that providers have massive amounts of location data.

If you want to target married couples with kids who make over $150,000 per year, the providers can search the data and find the best physical ad placements based on where those couples shop.

Last but not least, there’s Geofencing.

Ever walk inside a clothing store and then see an ad from that exact company on your social media?

It’s because when you step close to in-store digital billboards, they tag your phone’s device ID.

Advertisers can plug those IDs into their online ad campaigns to re-market to you later.

Most of the time customers need multiple touch points before making a purchase. So this can help you stay

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Advertising & Marketing

Kroger Precision Marketing Builds In-House Advertising Platform to Power the Future of Retail Media

The retail media business of Kroger is expanding talent and capabilities to improve shopping experiences and increase advertising performance.

CINCINNATI, OH / ACCESSWIRE / June 28, 2023 / Kroger Precision Marketing (KPM), the retail media business of Kroger powered by 84.51°, is building the next generation of advertising technology in-house. The new KPM advertising platform will accelerate the ability for retail data to improve shopping experiences while also making it easier for advertisers to activate, measure, and optimize campaigns.

The new self-service platform will initially encompass Kroger’s existing product listing ads and onsite display advertising. It will later power KPM’s entire retail media service portfolio.

“Retailers are creating the consumer-first future of advertising,” said Cara Pratt, Senior Vice President of Kroger Precision Marketing. “We know we need to remove friction from the retail media buying process. Building a new foundation of integrated technology empowers brands and agencies to maximize retail media’s potential. Together, we will deliver a more convenient, personalized, and inspirational shopping experience.”

Retail media emerged with fragmented advertising systems for different media channels. By building an in-house advertising platform, KPM will offer a more unified marketing strategy between various on-site and offsite media channels. The new platform will also pave the way for greater interoperability with other media activation and management software.

As a self-service advertising platform, initial capabilities will allow clients to:

  • Reach relevant audiences using search-based insights and custom ad groups.
  • Design, iterate, and activate creative messages within the platform.
  • Customize and save multiple creative templates by brand and product.
  • Optimize all campaign elements including budgets, messaging, and flighting.
  • Build reports and boost performance against deterministic retail data – including sales lift, household penetration and unit lift.

All advertisers will be able to transition to the new platform before the end of 2023. Advertisers using

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Advertising & Marketing

The Future of Performance Marketing

Two years after Apple threw a wrench in the once easy-to-penetrate online marketing ecosystem, Instagram ads remain a tough addiction for fashion and beauty start-ups to quit.

Brands are spending 28 percent more on paid ads on social media, mostly on Meta (Facebook and Instagram’s parent company), this year, according to data from analytics software firm Triple Whale. Many brands say more than half of their marketing budgets goes toward buying ads on Facebook and Instagram. This is reflected in Meta’s own rebound: The company’s advertising revenue fell 1 percent to $114 billion in 2022 but rose 4 percent year-over-year to $28 billion in the first quarter of 2023.

“People never really left [Meta],” said Rabah Rahil, chief evangelist at Triple Whale, which helps brands manage their digital marketing. “They might have turned spend down a bit. There was never an exodus.”

The rules of advertising on the social media giant have changed, though.

For starters, brands today are not as dependent on Instagram for growth. When Apple introduced privacy restrictions in 2021 — letting iPhone users opt out of being tracked across different apps and sites — brands saw their sales plummet as it became harder to target shoppers most likely to buy their goods.

Instead of leaving social media, brands adapted. Before they dive into paid ads, brands are ramping up content on their own feeds — such as short videos that show people discussing their products — so there’s more for prospective consumers who have seen their ads to engage with. Many brands are only increasing their ad budgets on platforms like Meta when they know that the shoppers they’re targeting will spend enough for the brands to generate a profit on those orders.

“What we would observe two years ago was a much broader, inefficient throw

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Advertising & Marketing

AI Marketing: The Future of Digital Advertising

As digital marketing continues to evolve, artificial intelligence (AI) is playing a pivotal role in revolutionizing the way businesses engage with their potential target audiences. From content creation to customer segmentation and ad targeting, AI technology is streamlining processes, optimizing campaigns, and enhancing overall performance. 

In this guide, we delve into the various ways AI is shaping the trajectory of digital advertising and discuss the potential impact on marketers and their strategies.

AI in digital marketing: A growing presence

AI in digital marketing – Image via Pixabay

AI-driven technologies are revolutionizing digital marketing by allowing marketers to process large volumes of data with greater speed and efficiency than ever before. This enables businesses to gain important insights into customer behavior, preferences, and pain points, and tailor their campaigns accordingly. 

Furthermore, AI is proving invaluable in optimizing ad targeting, as machine learning (ML) algorithms can predict which ads are likely to perform best in specific situations.

The power of predictive analytics

One of the key benefits of utilizing AI in digital marketing is its ability to harness predictive analytics. By processing numerous data, AI-powered tools can identify significant patterns and trends that human analysts might miss. 

This can then be used to build more accurate customer profiles, allowing marketers to fine-tune their campaigns for maximum effectiveness.

Automating mundane tasks

AI technology can also be employed to automate mundane tasks, such as content creation and social media scheduling. 

This frees up more time for marketers to focus on strategic planning and creative work, ultimately leading to successful outcomes and more efficient use of resources.

The role of AI in content curation and marketing

AI-powered software is changing the game when it comes to content curation and marketing. By analyzing vast amounts of data, these tools can determine what genre of content to

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Advertising & Marketing

Upexi Initiates Development of Artificial Intelligence (AI) Engine to Optimize Future Advertising, Marketing and Logistics Decisions

CLEARWATER, FL / ACCESSWIRE / May 24, 2023 / Upexi Inc. (NASDAQ:UPXI) (the “Company” or “Upexi”), a multi-faceted Amazon and Direct-to-Consumer brand owner and innovator in aggregation, today announced its development of an artificial intelligence (AI) engine that will analyze current purchasing, advertising, customer buying habits, times, demographics and other data collected by the Company in partnership with SME Solutions Group, Inc. (“SME”). The data analyzed by the AI engine will be used to create real-time solutions for Upexi’s advertising and marketing spends, allowing the Company to further maximize return on these expenses.

The AI engine will analyze company data and data from various sources such as social media platforms, online shopping websites, and other sources to provide valuable insights into customer behavior patterns and preferences. This information will help Upexi make informed real-time decisions about its advertising and marketing strategies and spends.

“We are excited about this partnership with SME Solutions Group,” said Upexi CEO Allan Marshall. “We believe that this AI engine will revolutionize the way Upexi approaches advertising and marketing. By providing real-time insights into customer behavior patterns and preferences, our team will be able to make informed decisions in real-time about their advertising and marketing strategies. The impact of this advanced technology is game changing and Upexi will make the necessary investment to lead and realize all possible benefits for the future.”

“This comprehensive approach will enable Upexi to extract invaluable insights about their customers, paving the way for targeted, personalized marketing strategies,” said SME CEO Chris Moyer. “Our mission at SME is to empower companies, like Upexi, to stay ahead of the curve and make data-driven decisions that drive real results. Our team of experts is excited to work with Upexi management, ensuring a seamless integration and user adoption of the AI engine.”

About Upexi,

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Advertising & Marketing

Travel brands’ Super Bowl plans, future marketing strategies as demand softens

Chasing the waterfall

Some travel and tourism brands—including Alaska Airlines and Priceline—are skipping national Super Bowl ad buys in favor of a more targeted approach, including regional buys, pre-and post-game spots, brand partnerships and market activations. Compagnone dubbed this as tapping into the “waterfall effect” of the Big Game, in a reference to the massive amount of attention it gets.

“The travel industry at its core is finding more targeted, less cost prohibitive methods in advertising and marketing more broadly, but specifically around the Super Bowl,” Compagnone said.

Booking.com is returning to the Super Bowl for the second year in a row in continuation of its Booking.yeah campaign. The online travel agency, which is owned by Booking Holdings and counts Kayak, Priceline and Open Table as sibling brands, will work with creative agency Zulu Alpha Kilo for the first time. While online travel agencies such as rival Expedia are well known in the U.S., Booking.com, which started in Europe, has to play catch-up here. Booking Holdings Executive VP and Chief Financial Officer David Goulden spoke about this recently at an investor conference.

“In the U.S., we still recognize, whilst we’re gaining lots of share, we have some brand awareness [to] try and build,” he said, according to a transcript, noting that the brand is now spending more on awareness marketing in the U.S. than it has historically. He also said that last year’s Super Bowl spot, which starred actor Idris Elba and heralded a yearlong campaign, generated “decent” results in terms of awareness and financials.

“For them to continue brand-building for a U.S. audience might make sense,” said Sileo about Booking.com’s Super Bowl spot.  

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Android Community

Future Of Android Improvement

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Android customers of Gallery Vault can hide the application’s icon, and import media to a safe location set up by the application. It is crucial to note that Nexus tablets never have SD card slots, so this is some thing to hold in mind if you wanted to retailer lots of files on your device. Previously, tablet owners would only see a stretched out version of the phone app. Di katalog kami Anda bisa dapatkan daftar harga HP Android Oppo dengan harga terjangkau.

Sekarang ini Anda bisa beli HP Android Oppo online di Kami jual HP Android Oppo terbaru dengan banyak pilihan. September is right here and this month, I will have a short appear at the new Octa Core PiPO T9 which characteristics the Mediatek MTK 65892 Cortex A7, 1.7GHz, Octa-core processor. Android Pay is a mobile wallet that can store your credit cards, debit cards, loyalty cards, etc.

And if you’re beginning the procedure of loading up your new Android telephone with apps, right here are a few that are absolutely worth taking into consideration. It rapid and easy to switch by way of tabs 7 Chrome … Read More ...