Tag: Green

Advertising & Marketing

ICC welcomes European Commission’s Green Promises Directive – ICC

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Home » News & Speeches » ICC welcomes European Commission’s Environmentally friendly Statements Directive


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Paris,

23/03/2023

ICC has welcomed a not long ago printed European Commission proposal for a directive on substantiation and communication of express environmental claims (Green Promises Directive), underscoring the EC’s commitment to battle greenwashing and misleading environmental statements.

There is renewed interest in environmental advertising, especially in the context of expanding momentum on local climate action globally, such as collective initiatives by governments and firms to mitigate the threats of local climate change.

ICC reiterates the importance of a harmonised see on how to substantiate environmental claims and has extended standing skills in aiding marketers craft environmental messages that adhere to the essential world wide rules of truthful, straightforward and socially liable communications. To that end, environmental claims should be crystal clear and substantiated by sound scientific proof.  In this feeling, ICC believes that firms communicating aspirational claims to mirror the environmental commitments or local weather targets they purpose to accomplish in future years — these as “net-zero by 2050” – ought to be able to concretely display the methodological technique they are working with to allow them to meet up with these commitments.

ICC has been the big rule-setter in worldwide advertising self-regulation since 1937, when the ICC World-wide Advertising and Promotion Fee issued the first ICC Code of Advertising and Internet marketing Communications (ICC Marketing Code) – a person of the most prosperous examples of business self-regulation at any time designed and which is now going through a comprehensive revision. ICC also encourages consideration of its Framework for Accountable Environmental Marketing Communications (the ICC Environmental Framework). Up-to-date in November 2021 the framework presents useful commentary and steering to assistance practitioners implement the rules to environmental promoting. Moreover, ICC’s re-branded Environmental

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Android Community

Family and friends celebrate Raymond Green Vance’s Birthday

COLORADO SPRINGS — Raymond Green Vance would have turned 23 on January 21st. His family and friends decided they wanted to spend the day in a way he would have wanted.

“We wanted to do something that reflected Raymond and giving is what he did. Now we can do it in his name,” said Ron Bell, Raymond’s grandfather.

The group gathered at Club Q in order to clean the memorial. In temperatures as cold as 25 degrees, everyone picked up a trash bag and started to remove dead flowers from all of the victims.

After they had cleaned everything, they set out new flowers across the memorial.

“It’s been so nice to get to meet people. And they’re so nice. They understand what we’re going through because they also went through the same thing. And somehow, we became a family,” said Esthela Bell, Raymond’s grandmother. “Thank you, Raymond,” she shouted towards the sky.

Raymond’s family, along with others within the Club Q community, helped bring flowers, balloons, food, and sang happy birthday to Raymond.

His Grandparents say that even now, Raymond isn’t done teaching them new things. They still see him every time the sun comes out.

“Because of Raymond, we learned that a lot of people are just people that want to be together, we want to know each other, we want to protect each other,” they said.
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