Tag: HOLDINGS

Advertising & Marketing

Direct Digital Holdings Reports Fourth Quarter & Full-Year 2022 Financial Results

In the news release, Direct Digital Holdings Reports Fourth Quarter & Full-Year 2022 Financial Results, issued 23-Mar-2023 by Direct Digital Holdings over PR Newswire, we are advised by the company that for the year ended December 31, 2022, Net income per common unit for both Basic and Diluted shares should be $0.23, not $0.17 and Weighted-average common units outstanding for both Basic and Diluted shares should be 12,637,551, not 16,896,360 as originally issued. The corresponding table titled Condensed Consolidated Statements of Operations has been updated to reflect the correct values. The complete, corrected release follows: 

Full-Year 2022 Revenue Up 131% Year-Over-Year to $88.0 Million

Fourth Quarter 2022 Revenue Up 128% to $29.4 Million

HOUSTON, March 23, 2023 /PRNewswire/ — Direct Digital Holdings, Inc. (Nasdaq: DRCT) (“Direct Digital Holdings” or the “Company”), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC (“Colossus SSP”), Huddled Masses LLC (“Huddled Masses”) and Orange142, LLC (“Orange142”), today announced financial results for the fourth quarter and fiscal year ended December 31, 2022.

Mark Walker, Chairman and Chief Executive Officer, commented, “We are pleased to report that 2022, our first year as a public company, saw robust financial performance, significant operational expansion and continued gains in market share for Direct Digital Holdings. Both our quarterly and full-year results capitalized on brands and businesses moving dollars away from less efficient traditional advertising outlets towards digital media. We are expecting strong double-digit percentage revenue growth in FY 2023 across both our sell- and buy-side business segments as we further drive customer adoption of our digital advertising solutions.”

Keith Smith, President, added, “Our fourth quarter and full-year 2022 performance, particularly during a difficult macroeconomic environment, is a testament to our market-leading approach working with middle market and multicultural audiences. Looking

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Advertising & Marketing

Brands ARE Missing OUT ON Profits AND Current market SHARE Expansion BY NOT Participating Properly WITH Assorted COMMUNITIES & MEDIA Attributes, According TO Analysis FROM Direct Digital HOLDINGS

Virtually 90% of Varied / Multicultural People Report Having Favourable Motion as a End result of a Marketer Purposefully Investing in Their Communities, Such as Switching Brand names

Majority Cite Much more Favorable Emotions About Models That Market in Assorted / Multicultural Media 4 in 10 Far more Possible to See Adverts on Those Qualities When compared with Mainstream Media

HOUSTON, Feb. 14, 2023 /PRNewswire/ — Direct Digital Holdings, Inc. (Nasdaq: DRCT) (“Direct Electronic Holdings” or the “Corporation”), a major marketing and marketing and advertising technological know-how platform operating via its corporations Colossus Media, LLC (“Colossus SSP”), Huddled Masses LLC (“Huddled Masses”) and Orange142, LLC (“Orange142”), these days launched a new whitepaper, Bucks & DEI: Multicultural Consumers’ Insights on Brands’ Media Purchasing and Promoting Procedures. The findings expose that models, at a time of economic uncertainty, are at this time lacking out on substantial income and current market share development options – and jeopardizing potential expansion – due to a lack of suitable and purposeful concentrate on the Black, Hispanic / Latin, AAPI and LGBTQIA+ communities.

The whitepaper centers on distinctive investigate, commissioned by Direct Electronic Holdings and conducted by Horowitz Analysis. An in-depth survey, the outcomes highlight the perspectives of assorted / multicultural individuals, a team that contains two-fifths of the American consumer market place, but has not had proportionate focus from the promoting organization. 

The investigation tapped 1,342 U.S. older people 18+ from the Black, Hispanic / Latin, AAPI and LGBTQIA+ communities to share their attitudes and behaviors in gentle of the promoting world’s scattershot diversity initiatives.

In accordance to the conclusions, almost 90 per cent of assorted / multicultural consumers report using action because of a corporation investing in their community, which include telling other folks about the manufacturer, sharing their help on social

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