Use of Projection Mapping in Advertising and Marketing Campaigns in India

Projection mapping—an innovative, creative advertising and marketing technique—has been gaining popularity in India. It involves projecting images and videos onto buildings, objects and other surfaces to create an immersive experience that captivates audiences and leaves a lasting impression. Here, Avijit Samajdar, CEO, Axis Three Dee Studios, discusses intricacies of the projection mapping technique.

The use of projection mapping in advertising and marketing campaigns has proven to be an effective way to engage audiences and increase brand awareness. This technique can be used to promote products, services, events and even social causes. Projection mapping can help create a unique and memorable experience for consumers, which can lead to increased brand loyalty and sales.

One of the key benefits of projection mapping is its ability to create a sense of wonder and excitement. Using this technique, brands can create a truly immersive experience that transports consumers to another world. This can be particularly effective when promoting products or services that are difficult to explain or demonstrate through traditional advertising methods.

Another advantage of projection mapping is its versatility. It can be used in different settings, from large-scale events to small pop-up shops. Projection mapping can also be used to create interactive experiences that allow consumers to engage with brands in new and exciting ways.

In India, projection mapping has been used in a variety of advertising and marketing campaigns. There are several types of projection mapping techniques that are commonly used in advertising and marketing campaigns in India. Here are a few examples:

1. 2D Projection Mapping: This technique involves projecting images and videos onto a flat surface, such as a wall or a screen. The 2D projection mapping technique is often used to create a dynamic and immersive backdrop for events or to showcase products and services in a unique way.

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Google brings changes to Android in India, new MacBook Pros goes on sale, layoffs at Spotify and other top tech news of the week

After weeks of tussling with the Indian government, Google this week announced changes to Android and Google Play Store in the country. For those who are looking to buy new MacBooks, the new M2 Pro and M2 Max powered MacBook Pros have now gone on sale, and also, for iPhone users, the iOS 16.3 is now out. After layoffs at Google, Amazon, and other big giants, Spotify also sacked 6% of its workforce. All this and more in our top tech news of the week.

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Android 14 to block outdated apps to help reduce malware attack : The Tribune India


San Francisco, January 24

Android 14 will start blocking the installation of apps that target outdated versions of Android to help reduce the potential for malware.

According to a newly posted code change, Android 14 is set to make API requirements stricter, entirely blocking the installation of outdated apps, reports 9to5Google.

This modification would prevent users from sideloading specific APK files and would also prevent app stores from installing those same apps.

Initially, Android 14 devices will only block apps that specifically target older Android versions.

However, Google intends to gradually raise the threshold to Android 6.0 (Marshmallow), with a mechanism in place to “progressively ramp it up”, according to the report.

Although, it will probably still be up to device makers to determine the threshold for outdated apps or whether to enable them at all.

The tech giant intends to reduce the spread of malware apps on Android by blocking these outdated apps, said the report.

The report further mentioned that the developer who made the change notes that some malware apps have purposefully targeted older versions of Android in order to circumvent certain protections that are only enforced on newer apps.

Meanwhile, Google said that the upcoming Android 14 will “support our partners in enabling all of this” after SpaceX and T-Mobile unveiled plans to deliver direct satellite connectivity to smartphones.

On Twitter, Hiroshi Lockheimer, Senior Vice President of Platforms and Ecosystems at Google, described how it “was a stretch to get 3G + Wifi working” on the first shipping Android phone (HTC Dream/T-Mobile G1) in 2008″.


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