Tag: manager

Advertising & Marketing

Insights from Roku Canada’s Country Manager, Christina Summers

Similarly, we’re expecting to see strong Canadian broadcasters and news organizations invest in other channels to bring in viewers and increase awareness of their platforms outside of Meta. For example, we’ve seen major news organizations as well as various governments divest from Meta advertising since the company announced it would be pulling news access from its platforms in June. With that in mind, we could start to see larger investments from Canadian news organizations and government agencies in TV streaming or other platforms not impacted by Bill C-18. 

Q) With Meta’s recent announcement to remove news for Canadian users from its platforms, how do you think this will impact the visibility and reach of Canadian news content? How can advertisers effectively adapt to this change? 

Summers: According to a Reuters Institute Digital News Report, 45 per cent of Canadians get their news from social media. With that, we can assume those viewers may be looking to other platforms to stay informed. With Bill C-18, TV streaming emerges as a great option for Canadians who formerly received news from social to easily access their Canadian news elsewhere. TV streaming platforms, like Roku, support local news as a distribution partner, and allow these organizations to both reach new audiences and extend reach beyond traditional linear channels and social. For advertisers and marketers, this means an additional medium to reach audiences through news networks, along with new audiences and insights, to capture viewers who’ve had to migrate from social to streaming because of Bill C-18. 

Q) In light of the potential risks and uncertainties surrounding online platforms, why do you believe a diversified ad spend approach across multiple platforms is important for advertisers? What benefits can an omnichannel approach offer? 

Summers: Due to the rapidly changing nature of digital advertising and marketing,

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Android Google

Google wants to make the switch to its password manager painless

Google Password Manager is not as feature-rich as some of our favorite password managers. However, it gets the job done if you are looking for a way to store your login credentials safely and securely. Plus, it’s hard to beat the convenience of storing your passwords directly within Chrome, especially if you use the browser across several platforms and devices. Google is now making several improvements to its password manager on the desktop, making it easier to save and access your login details securely.

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Google is adding a dedicated “Password Manager” shortcut in Chrome’s menu. You’ll also see a “Manage passwords” option whenever a Chrome autofill prompt appears on the screen, allowing you to view all your stored login credentials easily. And lastly, just like on Android, you can create a shortcut to Google Password Manager on your desktop for direct access.

Google Password Manager with biometric authentication support on desktops

For an extra layer of protection, you can now enable biometric authentication for Google’s password manager on your desktop or laptop. Currently, it is possible to access your stored passwords in Chrome or autofill your login credentials without requiring any other authentication, posing a significant security risk. If your PC or laptop offers fingerprint or face recognition, you can use it for verification before Chrome autofills the password.

Further, you can now save a note with your login credentials in Google Password Manager. This is handy if you have multiple logins for the same website or need to enter a PIN while logging in. Another handy addition is the ability to import your login details from other password managers. You’ll first have to export your passwords in a .csv file, which can then be imported through Google Chrome.

Import passwords in Google Password Manager

Lastly, if you use Google Password Manager on your

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Advertising & Marketing

Kering to identify ‘brand safety’ manager just after Balenciaga advertisement uproar

PARIS, Feb 15 (Reuters) – French luxury group Kering is making a place at the team degree to oversee “brand basic safety” following a backlash from a Balenciaga advertising marketing campaign dented product sales in the closing months of 2022.

A collection of substantial-profile public relations embarrassments, which include the break up in between Adidas and rapper and vogue designer Ye, formerly recognized as Kanye West, following he manufactured antisemitic remarks online, has piled stress on firms to defend their manufacturers.

Balenciaga drew hearth final 12 months after an marketing marketing campaign featured imagery of youngsters that critics mentioned was disturbing and inappropriate, forcing Kering executives, including Balenciaga’s artistic director and CEO to apologise.

Chairman and CEO Francois-Henri Pinault mentioned there experienced been “glitches of judgment” and the ads experienced quickly been withdrawn.

“We are going to acquire more actions,” he told journalists at a presentation of the group’s yearly final results.

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The new “brand basic safety” chief would critique important promotion campaigns, obstacle them and consider how they may be perceived and criticised, he said.

The team will also seek the services of an external agency to assistance oversee advertising and promoting.

Balenciaga restarted ad campaigns in the United States and Europe at the close of January.

Pinault said the outcry above the withdrawn campaign had “a big effect” on Balenciaga product sales in Britain, the Center East and the United States in late November and December.

“Balenciaga has a whole lot of work to do to restore its graphic in the United States,” he claimed.

The label’s impending trend clearly show by resourceful director Demna Gvasalia, recognised as Demna, is scheduled for March 5 in Paris and will provide as a reset, Pinault said, with the event a lot

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