Airbnb shifts ad focus ‘from TV to social’ as marketing investment grows 19%
Airbnb increased its sales and marketing spend by 18.7% in the three months to the end of June, as the...
Advertising & Marketing
New York Enacts First-Of-Its-Kind Dynamic Pricing Law – Advertising, Marketing & Branding
On May 9, 2025 New York Governor Kathy Hochul signed the Algorithmic Pricing Disclosure Act (the "Act") into law. This...
WPP profits slump and dividend halved as clients slash ad and marketing spending
WPP has hired the former boss of Microsoft UK Cindy Rose as its new chief executive starting next month (WPP/...
It’s Time To Invest In Influencer Marketing (According To This Influencer Ad Platform)
It’s an influencer world; we’re just living (and advertising) in it. Content creators have become a powerful force in the...
How Domino’s new ads hit at fast food burger chains in fight over value
Domino’s today (Aug. 4) launched a new campaign for its long-standing $6.99 Mix & Match deal, per details shared with...
Amazon Advertising Booms to $100B, Rivals Google and Meta in 2025
Amazon.com Inc. has long dominated e-commerce and cloud computing, but its advertising arm is emerging as a powerhouse that’s reshaping...
