Advertising shifts from impressions to business outcomes in 2026
The advertising industry faces a fundamental reckoning in 2026. After years of focusing on reach and impressions, brands and agencies...
Advertising & Marketing
Future of Marketing Briefing: The ad business arrived at CES in a holding pattern
CES functioned less as a turning point than a temperature check for the ad industry.Behind the stage demos and glossy...
Rakuten Advertising Unveils Innovation Labs to Accelerate AI Innovation in Affiliate Marketing
New AI hub in Rakuten Advertising's Insights & Analytics portal launches with AI Recommendations for advertisers and publishers SAN MATEO, Calif.,...
What the UK Junk Food Ad Ban Means for Influencer Marketing
When the UK’s new ban on junk food advertising comes into force this week, it will sharply limit how brands...
StackAdapt Launches In-Platform NPI Targeting and Measurement to Power Deterministic, Multi-Channel HCP Advertising
StackAdapt , the leading technology company in advertising and marketing, announced the launch of its in-platform National Provider Identifier (NPI)...
Accenture Song’s CEO on how it moved upstream of advertising
Nearly a decade after it began acquiring agencies, Accenture’s marketing arm is now comparable to the largest ad agency holdcos...
