AdCellerant Strengthens Position in Digital Marketing with Acquisition of Managed Ad Ops Agency, Blue Orchid

DENVER, March 4, 2024 /PRNewswire/ — AdCellerant, a leading marketing technology and services company headquartered in Denver, Colorado, is thrilled to announce the acquisition of Blue Orchid. Blue Orchid provides profit-enhancing services and technology for partners’ ad operations processes and execution, offering expertise in remnant management and delivery. Blue Orchid services contributes to a healthier bottom line, elevating campaign performance and remnant stack efficiency.

Integrating Blue Orchid’s expertise and client portfolio into AdCellerant’s dynamic product suite will enhance the company’s capabilities and broaden the scope of services offered. This strategic move is part of AdCellerant’s ongoing efforts to stay at the forefront of the rapidly evolving digital marketing landscape.

Key Highlights of the Acquisition

  1. Unified Technological Advancements. AdCellerant Partners can now have their owned and operated campaigns managed by AdCellerant and integrated into Ui.Marketing. This seamless integration allows Partners to have all their digital advertising products in a single Proposal Solution, Order Management system, and Reporting Dashboard via Ui.Marketing.
  2. Expanded Service Offerings. The merger opens doors to an expanded range of services, including managing Owned and Operated campaigns on Partner websites and the Yield Management of unsold ad inventory on Partner websites, all guaranteed to increase efficiency, revenue, and profitability.
  3. Award-Winning Team Collaboration. Clients will benefit from collaborating with AdCellerant’s award-winning industry experts, ensuring access to unmatched insights, guidance, and support throughout their marketing journey.
  4. Streamlined Campaign Management. The integration brings forth a centralized platform through Ui.Marketing, streamlining sales, order processing, campaign management, and reporting in a single user interface.
  5. Consistent Optimization Strategies. AdCellerant introduces standardized optimization strategies, ensuring campaign consistency and maximum fulfillment of your advertiser’s campaigns. 
  6. Monetization Opportunities. Clients gain access to AdX and Header Bidding capabilities,
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Women that have empowered women in advertising & marketing to pursue their dreams

To celebrate diversity and empowerment on International Women’s Day and beyond, the theme for this year is ‘Inspire Inclusion.’ Every year, March 08 is a global celebration of the social, economic, cultural, and political achievements of women. The day serves as a powerful reminder of the progress made toward gender equality and highlights the work that still needs to be done.

And if it weren’t for the women who paved the way for future generations, we wouldn’t have made it this far. For every woman who broke the glass ceiling and mustered the courage to speak against boardroom inequality and the pay gap, there are fewer barriers for today’s women to overcome.

From Pepsico’s Indra Nooyi to Ogilvy’s Devika Seth Bulchandani, women who hold crucial positions across advertising, marketing, and media industries have also inspired many women CXOs and Founders to take that plunge of believing in themselves, achieve their dreams, and unlock full potential. They’ve felt a sense of belonging, relevance, and empowerment because of these women who led by example.  

We reached out to women in the advertising and media industry to find out those impactful figures who have inspired them to pursue their dreams, believed in them, and pushed them to be their best version. 

Many of them raised a toast to personalities who have broken gender norms and shattered glass ceilings in their respective fields, paving the way for other women in the industry. Others shared anecdotes of how the resilience and compassion demonstrated by their mothers shaped them into the leaders they are today. 

Here are a few women they look up to:

Aditi Shrivastava, Co-founder, MD & CEO at Pocket Aces:

I think my answer to this question about a Superwoman who has inspired me for the longest time has been Oprah. I

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Sacramento Law Firm Marketing: PPC Advertising & SMM Services Launched

Brigins Digital Consultants (916-534-8402) is now offering a full range of digital marketing services for law firms in Sacramento, CA.

This newly launched service will allow law firms to target new clients across multiple channels including Facebook, Google, and email. These services can be used to increase reach and boost conversion rates on existing websites, or to create entirely new web content.

To find out more, visit https://briginsdigital.com

Brigins Digital Consultants have launched this new service in response to the rapidly growing popularity of large law firms operating exclusively online. As this new frontier of legal assistance has transformed into a highly competitive market, Brigins is offering their services to help these firms promote their causes and engage with new clients more easily.

As a matter of fact, recent studies showed that up to 87% of all lawyers now have the option to conduct their business exclusively online. An additional ⅓ of all plaintiffs reported using search engines and social media channels as their primary source for legal professionals, demonstrating the value of the online market to both professionals and consumers.

Firms who enlist the Brigins consultancy to handle their online marketing needs can easily grow their mailing list using the group’s database of 150 million pre-selected leads. Their database can be sorted using over 700 targeting parameters to find the ideal audience for a given service, vastly increasing the potential CTR.

Brigins Digital Consultants also employs marketing experts who are capable of creating engaging web design and front-facing content. They seek to provide content with a more personal touch, intended to connect more deeply with consumers to give them a better all-around experience while still encouraging them to convert. They are also capable of implementing proven design elements such as AI

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KIA Marketing Boss Touts Sports Legend-Stuffed Ute Ad As “Audacious Play”

Dean Norbiato, KIA Australia’s general manager, marketing, has hailed the automaker’s entry into the ute market as an “audacious play.”

Over the weekend, the Korean marque debuted a star-laden advert for the as-yet-unnamed ute during the NRL’s double-header in Las Vegas. This entry into the most competitive segment of the market is unprecedented for KIA and its parent company Hyundai, with the new ute based on an entirely unique chassis. While the 30-second spot debuted during the NRL matches, there are really quite funny 60- and 96-second versions, too.

“The top three selling cars last year in this market were all light commercial vehicles, which is a category that we don’t play in,” Norbiato told B&T.

“As a brand, we want to have a product that fits into every buyer segment. We’ve been on this journey not for a short period of time working with the global team on a light commercial ute and transitioning the quality that we have as a brand into a light commercial ute that is befitting of an Australian audience.”

The ute, of course, is a peculiarly Australian market segment. While pickup trucks dominate the commercial vehicles market in the US and Canada, the utes that dominate roads from Bondi to Brisbane and beyond with their interchangeable bodies are quite different. Norbiato said that while the firm was entering into an entirely new segment, its engineers were “extremely happy” with the vehicle’s overall quality, rigidity and components despite the ute being more than a year from hitting the road. In fact, it is set to be hewn from Australian steel.

“The car is still over 12 months away. This is a journey from an initial awareness piece to finding the clear space in what is a very mature category dominated by a number of

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Podcast companies see signs of an improved ad market in 2024

iHeartMedia, Spotify, SiriusXM and Acast reported year over year revenue growth in their podcast businesses during the fourth quarter of 2023. During their Q4 earnings calls, company executives noted signs of an improving advertising market heading into 2024.

Spotify and Acast, in particular, are expecting their podcast businesses to reach profitability for the first time in 2024. Execs at iHeart, Spotify and Acast told shareholders in fourth quarter earnings calls this month that they were seeing the ad market emerge from the slowdown in 2023, especially in the second half of last year.

“We expect 2024 to be back in growth mode, as we continue to see signs of improvement throughout our business and the broader advertising marketplace,” Rich Bressler, president, COO and CFO of iHeartMedia, said in the earnings call on Thursday.

Podcast revenue continues to grow, despite earlier headwinds

Podcast revenue at iHeart – which is generated from ads sold across its podcast network – was $132 million in Q4 2023, up 17% compared to Q4 2022 (and an increase from $96.6 million in Q4 2021). Full year podcast revenue was up 14% in 2023 year over year.

The company said this growth was driven primarily by increased advertiser demand. Podcasts made up 12% of iHeart’s overall revenue in Q4, up from 10% in the same quarter in 2022. Overall revenue at iHeart was $1 billion, down 5.2% year over year.

While Spotify doesn’t break out podcast revenue from its overall business, CEO Daniel Ek said in an earnings call on Feb. 6 that the company is getting closer to a profitable podcast business (he also said this during a third quarter earnings call in October). Spotify narrowed its loss to about $75 million in Q4 2023, compared to about $291 million in Q4 2022.

“I’m pleased to

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Internet Advertising Market Set to Surpass $4.6 Trillion by 2031

Global internet advertising market is expected to grow from US$ 476.46 billion in 2022 to US$ 4,678.12 billion by 2031, at a CAGR of 29.9% during the forecast period 2023-2031.

Introduction:

In a digital age where connectivity is paramount, the global internet advertising market is poised for exponential growth. According to recent forecasts, this market is projected to surge from US$ 476.46 billion in 2022 to an astounding US$ 4,678.12 billion by 2031.

Such a remarkable trajectory highlights the unprecedented opportunities awaiting businesses in the realm of digital marketing.

Explosive Growth Projections:

The forecasted Compound Annual Growth Rate (CAGR) of 29.9% for the period 2023-2031 underscores the immense potential of the internet advertising sector. This trajectory signifies not just growth, but a transformative shift in how brands engage with consumers worldwide.

Driving Forces Behind Growth:

Several factors contribute to this remarkable expansion of the global internet advertising market:

  1. Digital Transformation: In an increasingly digitized world, businesses are embracing digital platforms for marketing endeavors, leveraging the power of the internet to reach global audiences.

  2. Rising Internet Penetration: With the proliferation of smartphones and improved internet accessibility, more individuals are becoming connected, expanding the potential consumer base for online advertising.

  3. Data Analytics and Targeting: Advanced data analytics tools empower advertisers to precisely target their audience, optimizing ad spend and maximizing return on investment.

  4. Emergence of New Technologies: Innovations such as artificial intelligence and augmented reality are reshaping the advertising landscape, offering immersive and personalized experiences to consumers.

Get a Sample PDF of the report @ www.astuteanalytica.com/request…ing-marketwww.astuteanalytica.com/request…ing-market




Report Scope  
Report Attribute Details
Market Size Value in 2022 US$ 476.46 Billion
Expected Revenue in 2031
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