Common global marketing standards vital to boost trust in an age of disruptions, says ICC – ICC
The call comes as ICC today releases a major update of its Advertising and Marketing Communications Code – the 11th...
Advertising & Marketing
Comcast Advertising Names Scott Weisenthal as Head of Global Marketing and Insights
Comcast Advertising has appointed Scott Weisenthal as the new Head of Global Marketing and Insights....
Social media most used by marketers 2024
Please create an employee account to be able to mark statistics as favorites. Then you can access your favorite statistics...
how a pizza brand’s marketing reveals NZ’s shifting religious attitudes
Controversial advertising holds a mirror up to society. It can unite us in laughter or outrage, spark debates that shape...
Why You Need a Killer Marketing Strategy for Your Advertising Agency
There’s an often-referenced notion in this industry that says creative agencies - while excellent for their clients - have a...
Adtech firms compete to poach Oracle staff ahead of shutdown
The pending departure of Oracle from the advertising business has created a frenzy of competition between large and small ad...
