AI Advertising Faces a Big Problem: Consumers Don’t Like It
Advertisers love talking about AI, but they face a big problem: consumers are suspicious of the tech and don't want...
Advertising & Marketing
The Pitch: Advertising and marketing news for 8.13.24
Jonathan Spiers August 13, 2024 0 VEA for Horses from Virginia Equine Alliance (VEA) on Vimeo. BES Studios won...
First-time Honoree ViB Ranked No. 134 Fastest-Growing Advertising and Marketing Company on the 2024 Inc. 5000
"Being named an Inc. 5000 honoree for the first time is an exciting milestone for ViB. This recognition reflects not...
Time to revisit the ban on advertising legal services, Marketing & Advertising News, ET BrandEquity
(Representative Image; Credit- iStock)The recent crackdown by the Bar Council of India on lawyers marketing themselves, highlights a growing gap...
Outbrain acquires Teads for $1B to form new open-web advertising heavyweight
Dive Brief: Outbrain is acquiring Teads for $1 billion to create a new independent, end-to-end advertising platform, according to a...
‘Media planning heavily dominated by influencer marketing, CTV ads’
Connected television (CTV) is said to become the next disruptive force in the Indian advertising industry. While the country's digital...
