Rakuten Advertising Unveils Innovation Labs to Accelerate AI Innovation in Affiliate Marketing
New AI hub in Rakuten Advertising's Insights & Analytics portal launches with AI Recommendations for advertisers and publishers SAN MATEO, Calif.,...
Advertising
StackAdapt Launches In-Platform NPI Targeting and Measurement to Power Deterministic, Multi-Channel HCP Advertising
StackAdapt , the leading technology company in advertising and marketing, announced the launch of its in-platform National Provider Identifier (NPI)...
Accenture Song’s CEO on how it moved upstream of advertising
Nearly a decade after it began acquiring agencies, Accenture’s marketing arm is now comparable to the largest ad agency holdcos...
2025 in Advertising & Marketing: From Reach to Resonance
2025 marked a decisive inflection point for advertising and marketing, especially across digital and OTT platforms, as the industry moved...
MARKETER Releases Comprehensive Advertising & Marketing Services Market Research Report
New research analyzes structural shifts in agency models, AI adoption, pricing pressure, and consolidation trends reshaping the global marketing services...
MergersandAcquisitions.net Unveils New Research Report on Advertising & Marketing Services M&A Activity and Valuation Trends
New report analyzes deal volume, valuation multiples, and consolidation trends across the global advertising and marketing services sector. Seattle-Tacoma, WA,...
